1. featuring an operation
security within
Presents a social Media
training conference:
focus day!
5th
Social Media
for DEFENSE & GOVERNMENT
featured
summit
enhancinG coMMunication
PLatforMs wiLL caPabiLities and securitY
incLude:
Focus Day May 21, 2012 | Main Summit Days May 22-23, 2012
– OhMyGov.com Washington D.C
– USA.gov
Learn about the newest advances in sociaL
– GovLoop.com Media froM:
– MilitaryFamilies.com – Major Juanita chang, usa
Director, Online and Social Media Division, DOA
“ “
– MilPages.com – Lee case, us navY
Web Risk Assessment Team Lead, Operations Security (OPSEC)
Extremely dynamic, – christie vanover
relevant, up-to-date Chief of Command Information, III Corps/Ft. Hood
and useful. – tanya Montgomery
– stratcoM Public Affairs Officer, Air Force Public Affairs Agency
– Lindy Kyser
Independent Consultant, Lindy Kyzer Communications
reGister now
for the opportunity to meet – andrew einhorn
government and industry CEO, OhMyGov.com
experts and hear the future – Patrick fiorenza
“
needs of Social Media for Research Analyst, GovLoop.com
“
Defense & Government
straight from the decision
Practical and helpful tips for our day to day use
makers themselves!
– web content Manager, tradoc
sPeciaL thanKs to our Media Partners:
www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org
2. who You wiLL
Meet:
5th
Social Media
At the Social Media for Defense
and Government Summit you
will have the opportunity to
DEFENSE & GOVERNMENT
interact and network with
for representatives from the social
summit
media community, as well as
personnel from military units,
government agencies and
enhancinG coMMunication caPabiLities and securitY technology service providers.
Attendees will include
MAY 21–23, 2012 | Washington D.C professionals from the following
fields and responsibilities:
As technology advances, the military has learned to adapt simple yet very effective ways
• Program Officers
to control the ever-changing social media industry. idGa’s 5th social Media for defense
and Government summit will address how the nature of ongoing combat operations have • irectors/Chiefs of Public
D
reshaped the way the military and government use social media platforms. Affairs
• irectors of Community
D
Within the past year there has been a greater emphasis on the use of social media to
Engagement
improve collaboration. Additionally, new platforms were created and utilized to unite the
military, their families, DoD, Government and the general public. • Senior/Chief Editors
Attendees will have the opportunity to take part in intimate discussions where debate, • cience and Technology
S
Analyzers
dialogue and networking are encouraged. By the end of the event delegates will understand
the future of social media, new platforms, security improvements and enhanced • irectors of Innovative Social
D
capabilities. Secure your spot at IDGA’s Social Media for Defense and Government Engagement
Summit to learn more about the latest initiatives and challenges that face the social • Presidents/Vice Presidents
media community!
Stay Connected! Visit www.idGasocialMedia.com today to:
• Register for the event
• Download the complete program agenda
• View the complete speaker roster and biographies about idGa:
• ain free access to relevant podcasts, videos, articles, interviews,
G The institute for defense & Government
advancement (IDGA) is a non-partisan
whitepapers, and past presentations at our resource center
information based organization dedicated
• Learn more about the location, venue, and hotel discounts to the promotion of innovative ideas in
public service and defense. We bring
• Learn more about our sponsors, exhibitors, and media partners
together speaker panels comprised of
military and government professionals
• Plus much more! while attracting delegates with decision-
making power from military, government
and defense industries.
In addition to our live events, IDGA
who attended in 2011 also offers an online community
dedicated to providing defense industry
professionals with breaking news,
6% business opportunities, introductions,
podcasts, videos, webinars, articles, and
presentations from key industry leaders.
12% Members of our online community are
42% 9% able to extend their live event experience
and interact with the defense industry by
leveraging the opportunity to network,
9% share ideas, best practices, and business
22%
solutions. Join our community today at
www.idga.org.
1%
2 www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org
3. SoCial Media SeCURiTY FoCUS daY
Monday, May 21, 2012
Sign up for this in-depth and interactive series of workshops to examine current Government and Department of Defense social media
advances and initiatives. Hear updates from research leaders and platform representatives with regards to the latest trends in social
networking. These sessions will deliver the most up-to-date findings from recognized experts.
9:00am REGISTRATIOn & COFFEE
Learn from experts in network security @ national defense university
9:30am-11:00am securinG internet and coMMunications caPabiLities
Join us as we delve into the latest advancements at the national how you will benefit:
Defense University with regards to internet and social media • Understand latest initiatives at nDU
security. Additionally, we will discuss the latest initiatives nDU is • Determine best practices to secure social media campaigns
using in the social media campaigns and how they are securing • network with peers in the industry
these advancements.
session Leader:
what will be covered: david thomas
• Security capabilities with social media Director, Public Affairs Office
• Communicating in secure networks national defense university
• Performance of social media security systems
enhancing communication at haLo corp
11:00am-12:00pm usinG sociaL Media to counter terrorisM
HALO Corporation is a California based organization founded by how you will benefit:
former Special Operations, national Security and Intelligence • Understand how social media technology has evolved
personnel. HALO exists to provide safety and security for those • Using advancements to ignite more meaningful campaigns
in need and to improve: force protection, all aspects of security,
humanitarian aid and disaster response. session Leader:
brad barker
what will be covered: President
• Providing safety and security the haLo corporation
• Improving protection and aid
• Best practices for disaster response
12:00pm-1:00pm LUnCH
Latest advancements at MilPages.com
1:00pm-2:30pm sociaL Media securitY within PLatforMs
The military uses social media in a different way than the how you will benefit:
average user. Military is decisive on what they want and how • Mentally engage and increase morale through social media
they communicate and connect with others. MilPages is able • How to deliver potent messages within minutes
to contribute morale, health and other information that is not • Keeping pace with military members needs
typically present on existing mainstream networks.
session Leader:
what will be covered: Mike star
• How MilPages plays a role with military and their families Senior Editor
• ow MilPages engages with families and support functions
H MilPages.com
across DoD
• Ensuring security of social media platforms
hear from the us air force Public affairs office
2:30pm-4:00pm sociaL networKinG securitY at us air force
This talk will discuss how the US Air Force secures its social how you will benefit:
media campaigns. Best practices and latest advancements will be • ear from leading professionals from the US Air Force Public
H
the focus, as will latest challenges and solutions. We will conclude Affairs Office
this portion with a question and answer period, which allows the • Identify improved technologies and strategies
delegates to better collaborate and network with one another. • Collaborate with other leading professionals in the field
what will be covered: session Leader:
• Best practices in social media security tynisha L. Jones-vincent
• Latest advancements and initiatives at USAF Secretary of the Air Force Public Affairs
• Challenges and solutions facing social media us air force
www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org 3
4. Main SUMMiT daY one
Tuesday, May 22, 2012
7:30am Registration and Coffee 12:30pm Lunch
8:30am chairperson’s welcome and opening remarks 1:30pm social Media utilization and advancements
@ northcoM
8:45am oPsec: vulnerabilities associated with • ORTHCOM social media initiatives and efforts
n
oPeninG KeYnote
social networking for 2012
Presentation
• atest OPSEC advancements and initiatives
L • hallenges and solutions communicating at
C
• ulnerabilities, challenges and solutions within
V nORTHCOM
social networking • atest social media utilization advancements
L
• Web risk assessment at the US nAVY don Mauszewski
Lee case Public affairs specialist
navY web risk assessment team Lead us army northcoM
operations security (oPsec)
2:15pm Maximizing the use of social Media Platforms
9:30am using social Media to inform, educate for Military families
us arMY PersPective
and connect • ilitaryFamilies.com use of social media to improve
M
• aintaining operational security
M veteran and family well-being
• enior leaders using social media to communicate
S • sing social media to connect educators, doctors
U
with the public and more with the military and their families
• perating social media space successfully in order to
O • uture initiatives at MilitaryFamilies.com
F
break down barriers Jonathan wertz
MaJ Juanita chang, usa ceo
director, online and social Media division Militaryfamilies.com
department of the army
3:00pm networking Break
10:15am networking BreaK
3:45pm social Media Protection and exploitation
11:00am communication capabilities during crises • urrent DoD social media initiatives
C
• sing social media at the US Air Force to reach
U • rotection and exploitation challenges and
P
the public advancements in social media
• roviding assistance during crises through
P • sing social media to market and brand DoD
U
communication alan fairley
• hallenges communicating with social media
C director, direct Marketing
during crises office of secretary of defense
tanya schusler
Public affairs officer 4:30pm social Media in the field: case study
usaf Public affairs agency • avy SEAL social media utilization
n
• nderstanding the benefits of social media in the
U
11:45am GovLoop: improving social Media outlets US navy
for Government • ase study presentation of social networking in
C
• niting the public with the latest Government
U the field
updates John Lamb
• tilizing the GovLoop platform to enhance
U social Media action officer
social media navy seaL & swcc scout team Public affairs
Patrick fiorenza
research analyst End of Day One
GovLoop.com
“ has been very interesting and helpful.
– senior Member technical staff, rincon research corporation
“
I don’t get the chance to attend too many of these events, but I feel that this conference
4 www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org
5. Main SUMMiT daY TWo
Wednesday, May 23, 2012
7:30am Registration and Coffee 12:30pm Lunch
8:30am chairperson’s welcome and opening remarks 1:30pm the cultural change created by social Media
• udget, audience and security of social media
B
8:45am us-cert: security standards and capabilities for • oving toward results-oriented solutions
M
us cert KeYnote
social Media Platforms • gniting change through social media
I
Presentation
• ecurity standards for social media platforms
S Lindy Kyzer
and users independent consultant and editor
• apabilities surrounding newest platforms
C Lindy Kyzer communications
• Latest US CERT initiatives
darlene bush 2:15pm usa.gov: using social Media to interact with
office of cyber security and communications the Public
department of homeland security (us-cert) • atest advancements at USA.gov
L
• logging to inform and interact with the public
B
9:30am ohMyGov.com: Military intelligence • hallenges and solutions with social media
C
PLatforM PersPective
for Government at USA.gov
• latforms dealing with both military and government
P Michelle chronister
communication content Manager, usa.gov
• atest advancements at OhMyGov.com
L us General services administration
• nderstanding the best practices of social media
U
utilization 3:00pm networking Break
andrew einhorn
ceo 3:45pm spreading the word: a new era of
ohMyGov.com communication
• uick and rapid communication through social media
Q
10:15am networking Break • eaching out to the public through words and images
R
• hallenges communicating with the public
C
11:00am targeting Military as social Media users Patrick bloodgood
@ ft. hood Multi-Media director, norfolk district
• etermining how to target military social media
D u.s army corps of engineers
users
• Advancements in communication at Ft. Hood 4:30pm branding in social Media for defense
• hallenges and solutions of social media at Ft. Hood
C and Government
christie vanover • rand management through social media
B
chief, command information • nderstanding a brand through networking
U
iii corps and fort hood Pao • sing brand management at US Army
U
Jeanna reitmeier
11:45am us security Precautions for social networks us army spokeswoman
• urrent programs to implement social media
C us army
communication
• mplementing new strategies to manage social media
I End of Main Summit
• hallenges and risks associated with social media at
C
the national Guard
brigadier General walter Lord
“
webmaster / social Media Lead
Pennsylvania national Guard
Excellent, passionate,
“
original ideas.
– ceo, Morfsys
www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org 5
7. featuring an operation
security within
Presents a social Media
training conference:
focus day!
5th
Social Media
for DEFENSE & GOVERNMENT
summit
reGister now enhancinG coMMunication
for the opportunity caPabiLities and securitY
to meet government MAY 21–23, 2012 | Washington D.C
and industry experts 6 easY waYs to reGister now!
and hear the future web: www.idGasocialMedia.com
needs of social email: info@idga.org
Media for defense & Phone: 1-800-882-8684
Government straight fax: 646-378-6025, 24 hours a day
from the decision Mail: idGa, 535 5th avenue, 8th floor, new York, nY 10017
makers themselves! scan: Qr code located on page 6
PLease reGister Me:
name _______________________________________________________________________________________________
Job Title/Rank_________________________________________________________________________________________
Organization___________________________________________________________________________________________
Address____________________________________________________________________________________________
City______________________________________________State/Province_______Country_________Zip/Postal ode________________
C
Phone__________________________________________Fax_________________________________________________
E-Mail_____________________________________________________________________________________________
Approving Manager______________________________________Email_____________________________________________
Please register me for: q Summit q Pre-Summit Focus Day
See Page 6 for pricing details.
q Please keep me informed via email about this and other related events.
q Check enclosed for $______________(Payable in US Dollars to IDGA)
Please charge my: q AmEx q Visa q MasterCard q Discover
Card #______________________________________________________ Exp Date:_______/________CVM Code:________
Details for making payment via EFT or wire transfer can be found on preceding page.
17307.005
www.IDGASocialMedia.com | 1-800-882-8684 | info@idga.org 7
