Revenue share model ensures publishers get revenue based on both the popularity of titles, as well as their frequency of use Available on devices the customer already has, it’s available quicker and in more places, improving ease of adoption Publishers will get more information and insight into which customers buy which books, when they listen to them, how and what other things they like Targets under-served and valuable segment Reducing the risk of revenue leakage and underperforming investment No download lag, no risk of customer losing tracks, combines benefits of digital media with those of cassettes (starts from where we ended)