Exploitation is perceived as an output for any given technology coming from R&D. The objective is this practice is to suggest the drill to conclude a technology transfer agreement by giving a certain number of basic rules related to ordinary, legal and other aspects, and related to negotiation process. It also regroups necessary initial first steps in order to lead to successful exploitation as follows: the valuation of the technology, then the elaboration of transfer scenarios and finally, management of financial compensation.
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1. Exploitation Scenarios
FITT
– Fostering Interregional Exchange in ICT Technology Transfer –
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2. Practice in general
Exploitation – as a practice – is perceived as an output for any given technology
incoming from R&D.
This practice illustrates various possible exploitation scenarios:
• The linear case consist in a technology coming from the research that is yielded at a given
maturity stage to a company for the exploitation in the market.
• A variant is the case of partnership research during a stage of maturation.
• A particular case is the one of a spin-off creation.
Practice also regroups necessary initial first steps in order to lead to successful
exploitation:
• Valuation of the technology.
• Elaboration of transfer scenarios.
• Management of financial compensation.
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3. The context: Who ? When? Where? Why?
This practice is the fruit of a workgroup established by UWE (the
Walloon businesses union) and the LIEU network in 2009.
The objective was to suggest the drill to conclude a technology transfer
agreement by giving a certain number of basic rules related to ordinary,
legal and other aspects, negotiation process. The importance of
negotiation process cannot be underestimated. Indeed, the technology
transfer creates a relationship which has to be enduring and harmonious
for both parts, notably in term of pricing.
Indeed, there is multiples causes of disagreements during discussions.
Most of these can be avoided with a better understanding of the partners
or by adopting the same time scale.
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4. Parts of the practice:
Valuation of the technology
A necessary first step: a clear description of the technology.
• The right-owner needs to describe his technology, ensure the traceability of of his
works, estimate the different stages and position his technology compared with
existing solutions on the market.
Second step: Qualitative valuation/appreciation.
• The right owner needs to identify all potential applications for the technology,
necessary further development stages and valorisation strategic options.
• For more information about qualitative valuation criteria's, see the process “Preliminary evaluation of
technology transfer projects” of the FITT toolbox.
Third step: Quantitative valuation.
• Various valuation methods exist, some based on past information (“costs” method),
others on prospective apprehensions (“Market” or “Income” method).
• For more information about quantitative valuation criteria, see the process “Valuation” of the FITT toolbox.
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5. Parts of the practice:
Elaboration of transfer scenarios
3 schemes are generally encountered:
• Licence agreement: everything is clear. The licensee knows exactly what he receive,
and the owner knows where the licensee wants to go.
• Option to licence agreement: the licensee wants to test the technology in his
particular context before he commits.
• Temporary partnership during a phase of maturation.
An initial document : the term sheet.
• During the definition of the exploitation rights, the bodies can agree on some.
elements. The latter are listed in a short document: the term sheet, the synthesis of
the main elements of a contract.
• Term sheets are often the first support for negotiation before contractualization.
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6. Parts of the practice:
Elaboration of transfer scenarios
Content of the licence agreement:
• Licensing is a profession, but technology transfer officers can resume a list of several
points (that can be the object of a term sheet). This list will be the base for jurists to
establish the licensing document.
• Key elements contained within a licensing contract/agreement:
- Object of the licence (nature of asset/technology) - Identification of parties - Scope + Definition -
Domain - Exclusivity - Territoriality - Duration - Patent management procedures - Improvement
management procedures - Confidentiality and publications management procedure
The different elements can also be associated to deadlines or
quantity objectives:
• Due Diligence: it is the audit before the investment. It serves to confirm all material
facts.
• During the period of development, milestones are fixed, and during the
commercialization period, minimum amount of royalties or prepaid royalties must
constitute an incentive to commercialize the technology.
• The non-respect of some objectives can lead to turn the license non-exclusive or even
break the license.
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7. Parts of the practice:
Elaboration of transfer scenarios
Option to license agreement
• Option define the terms of the licence and condition the start to a particular result, a testing period.
• Option duration is generally short: typically from 6 to 24 months.
• Generally, option to licence include:
- Cost coverage for the tests to realize, Cost coverage for protection, Compensation for
exclusivity
• If option is not exercised, owner must be allowed to get back all the data in order to be able to envisage
other tracks for valorisation.
Development Partnership
• If ideas about the technical results of a project and/or the potential of the market are not clear, there is
no choice than to enter a partnership.
• The partners engage to discuss together at the end of the partnership.
• In that case, project must be managed in a way that the partners are very motivated to bring in ideas,
because there is a mutual trust and the willingness to find a fair deal.
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8. Parts of the practice:
Financial compensations
Pricing and financial compensations depend on the chosen valuation
method and the exit of the negotiations.
2 approaches to pricing:
• Each party makes his own projection & development plan.
• Development plan is elaborated in common.
Typical types of financial compensations:
• Down Payments: Basic allowances which can be linked to several milestones: Contract
signature, protection, step in the development, publication, start of the commercialisation...
• Royalties: Compensations considered as a right of the owner on successful exploitation.
• Equity: The owner receive shares.
• Others: Technology cession with success fee, Exchange of technologies (cross-licensing),…
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9. Parts of the practice:
Particular cases
Particular case of research partnership:
• Those cases will certainly develop because they are situated in the heart of the “Open
Innovation” model supported by Europe.
• The principles developed here are applicable to research partnership. The following
points are those which deserve to be underlined:
- Background: The background of a partner has to be licensed if a partner wishes to exploit it.
- Results: each partner receives a fair return of the investment that he has provided to the project
Particular case of a Spin-off creation:
• All the previous information applies when the licensee is a spin-off. However, this is a
particular case because this type of company is very close to the parent university.
• By definition, a spin-off company can benefit, from the parent university, of an
exploitation license, protected or not. This license is generally exclusive.
• The spin-off, through a lack of money, cannot face the initial payments. This is why,
the license (or the option) is generally brought in nature at the constitution with
shares as initial payments and exploitation royalties.
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10. Pro’s & Cons
The present document does not aim to provide a list price for a
technology. However, it gives necessary information to allow that
partners facing the problem have a methodology to follow to reach by
negotiation the consensus generally necessary to the success of the
project.
For some people, this type of discussion is usual. The national or
international experience of some actors can benefit to others (new
companies that are actors of the innovation), this is the objective of this
document. By complying with the habits at the international level, this
allows also to the companies to learn how to acquire new technologies
elsewhere.
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11. Suggested Reading
Link to code book: exploitation, valuation, partnership, maturation, royalties,
licensing, spin off, LIEU
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