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Business Modeling



                              FITT
– Fostering Interregional Exchange in ICT Technology Transfer –



                                www.FITT-for-Innovation.eu
Except where otherwise noted, this work is licensed under a Creative Commons Attribution 3.0 License.
Business Modeling

       Business Modeling stands as a process to design a sustainable business model.
        This process is in essence a way to promote a business culture in a research context
        and a set of tools to facilitate the design of a business model.

       We describe best the business modeling effort in a 3 step process:




       A business model (BM), the outcome of this process, is a representation of how an
        organization makes money, or intends to. It is sustainable when each of its
        stakeholders is willing to further the business relationship it entails.
                                        Based on: http://www.businessmodelalchemist.com/2008/07/what-is-business-model-2.html


2 | April 2011                                     Business Modeling
Mobilize


  The first step to business modeling is aims at creating awareness around the starting Technology
   Transfer effort, in order to mobilize the most relevant people.
  It typically
        sets the scope of the technology transfer work, and
        assembles the best team to make the right business choices
              the sole TTO team @ Imperial College (see practice “Business model decision”)
              An ad-hoc team of market and innovation experts @ Tudor (see “Business model design”)



  This steps is lightly addressed in the practice “business model design”, that proposes
   a structuring framework. Awareness creation is a main topic of the Human Resource
   Management activity in FITT Toolbox.




3 | April 2011                                         Business Modeling
Design


  The Design step of the business model design process aims at researching, generating and
   testing viable business model options, and selecting a good one to pursue the Technology
   Transfer effort with.


  A set of techniques supporting this step are described in the Business model design practice


  How to better work jointly with industry contacts is illustrated by the Entrepreneur In
   Residence program, part of the Business model decision practice.




4 | April 2011                              Business Modeling
Manage


  The manage step of our process aims at
        implementing the business model prototype in the field and
        adapting it in response to the market evolutions.

  Is it the daily work of executives to manage the business. Strategic concerns of the 2
   business model practices (Business model design practice & Business model decision
   practice), and IP management concerns of the IP Management activity in the FITT toolbox
   come in handy.
  The SIRUNA business case provides an example of a business model managed to exploit
   open source software (see “Open source business model”).




5 | April 2011                                       Business Modeling
Suggested Readings


 Link to bibliography

 Link to code book
             Business Model
             Transfer Opportunity
             Value Proposition

 Link to related websites
      http://www.businessmodelalchemist.com/

      http://en.wikipedia.org/wiki/Business_model_innovation




6 | April 2011                         Business Modeling

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FITT Toolbox: Business Modeling

  • 1. Business Modeling FITT – Fostering Interregional Exchange in ICT Technology Transfer – www.FITT-for-Innovation.eu Except where otherwise noted, this work is licensed under a Creative Commons Attribution 3.0 License.
  • 2. Business Modeling  Business Modeling stands as a process to design a sustainable business model. This process is in essence a way to promote a business culture in a research context and a set of tools to facilitate the design of a business model.  We describe best the business modeling effort in a 3 step process:  A business model (BM), the outcome of this process, is a representation of how an organization makes money, or intends to. It is sustainable when each of its stakeholders is willing to further the business relationship it entails. Based on: http://www.businessmodelalchemist.com/2008/07/what-is-business-model-2.html 2 | April 2011 Business Modeling
  • 3. Mobilize  The first step to business modeling is aims at creating awareness around the starting Technology Transfer effort, in order to mobilize the most relevant people.  It typically  sets the scope of the technology transfer work, and  assembles the best team to make the right business choices  the sole TTO team @ Imperial College (see practice “Business model decision”)  An ad-hoc team of market and innovation experts @ Tudor (see “Business model design”)  This steps is lightly addressed in the practice “business model design”, that proposes a structuring framework. Awareness creation is a main topic of the Human Resource Management activity in FITT Toolbox. 3 | April 2011 Business Modeling
  • 4. Design  The Design step of the business model design process aims at researching, generating and testing viable business model options, and selecting a good one to pursue the Technology Transfer effort with.  A set of techniques supporting this step are described in the Business model design practice  How to better work jointly with industry contacts is illustrated by the Entrepreneur In Residence program, part of the Business model decision practice. 4 | April 2011 Business Modeling
  • 5. Manage  The manage step of our process aims at  implementing the business model prototype in the field and  adapting it in response to the market evolutions.  Is it the daily work of executives to manage the business. Strategic concerns of the 2 business model practices (Business model design practice & Business model decision practice), and IP management concerns of the IP Management activity in the FITT toolbox come in handy.  The SIRUNA business case provides an example of a business model managed to exploit open source software (see “Open source business model”). 5 | April 2011 Business Modeling
  • 6. Suggested Readings  Link to bibliography  Link to code book Business Model Transfer Opportunity Value Proposition  Link to related websites http://www.businessmodelalchemist.com/ http://en.wikipedia.org/wiki/Business_model_innovation 6 | April 2011 Business Modeling