The document discusses business modeling as a 3 step process:
1. Mobilize - The first step aims to create awareness and mobilize relevant people to set the scope and assemble a team for the technology transfer work.
2. Design - The second step involves researching, generating, and testing viable business model options and selecting one to pursue.
3. Manage - The third step implements the prototype business model in the field and adapts it in response to market evolutions, which involves daily executive work and strategic/IP management concerns.
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
FITT Toolbox: Business Modeling
1. Business Modeling
FITT
– Fostering Interregional Exchange in ICT Technology Transfer –
www.FITT-for-Innovation.eu
Except where otherwise noted, this work is licensed under a Creative Commons Attribution 3.0 License.
2. Business Modeling
Business Modeling stands as a process to design a sustainable business model.
This process is in essence a way to promote a business culture in a research context
and a set of tools to facilitate the design of a business model.
We describe best the business modeling effort in a 3 step process:
A business model (BM), the outcome of this process, is a representation of how an
organization makes money, or intends to. It is sustainable when each of its
stakeholders is willing to further the business relationship it entails.
Based on: http://www.businessmodelalchemist.com/2008/07/what-is-business-model-2.html
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3. Mobilize
The first step to business modeling is aims at creating awareness around the starting Technology
Transfer effort, in order to mobilize the most relevant people.
It typically
sets the scope of the technology transfer work, and
assembles the best team to make the right business choices
the sole TTO team @ Imperial College (see practice “Business model decision”)
An ad-hoc team of market and innovation experts @ Tudor (see “Business model design”)
This steps is lightly addressed in the practice “business model design”, that proposes
a structuring framework. Awareness creation is a main topic of the Human Resource
Management activity in FITT Toolbox.
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4. Design
The Design step of the business model design process aims at researching, generating and
testing viable business model options, and selecting a good one to pursue the Technology
Transfer effort with.
A set of techniques supporting this step are described in the Business model design practice
How to better work jointly with industry contacts is illustrated by the Entrepreneur In
Residence program, part of the Business model decision practice.
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5. Manage
The manage step of our process aims at
implementing the business model prototype in the field and
adapting it in response to the market evolutions.
Is it the daily work of executives to manage the business. Strategic concerns of the 2
business model practices (Business model design practice & Business model decision
practice), and IP management concerns of the IP Management activity in the FITT toolbox
come in handy.
The SIRUNA business case provides an example of a business model managed to exploit
open source software (see “Open source business model”).
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6. Suggested Readings
Link to bibliography
Link to code book
Business Model
Transfer Opportunity
Value Proposition
Link to related websites
http://www.businessmodelalchemist.com/
http://en.wikipedia.org/wiki/Business_model_innovation
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