Fast, Cheap or Great? Killer content marketing + short time & money. Presented at FutureM, 2013

1. #FASTCHEAPGREAT

2. #FASTCHEAPGREAT

3. Adapted from Colin Harman
#FASTCHEAPGREAT

4. #FASTCHEAPGREAT

5. #FASTCHEAPGREAT

6. #FASTCHEAPGREAT

7. #FASTCHEAPGREAT

8. #FASTCHEAPGREAT

9. CAN WE HAVE OUR CAKE AND EAT IT TOO?
#FASTCHEAPGREAT

10. #FASTCHEAPGREAT

11. #FASTCHEAPGREAT

12. #FASTCHEAPGREAT

13. #FASTCHEAPGREAT

14. #FASTCHEAPGREAT

15. #FASTCHEAPGREAT

16. #FASTCHEAPGREAT

17. #FASTCHEAPGREAT

18. #FASTCHEAPGREAT

19. LEAN TO
MACHINE:
IDEATION
#FASTCHEAPGREAT

20. LEAN TO MACHINE:
FINISHED DECK
#FASTCHEAPGREAT

21. #FASTCHEAPGREAT

22. #FASTCHEAPGREAT

23. #FASTCHEAPGREAT

24. WOMEN’S ECONOMIC OPPORTUNITY INDEX
SKETCHES & STORYBOARDS
#FASTCHEAPGREAT

25. WOMEN’S ECONOMIC OPPORTUNITY INDEX
SKETCHES & STORYBOARDS
#FASTCHEAPGREAT

26. WOMEN’S ECONOMIC OPPORTUNITY INDEX
SCREENSHOTS
#FASTCHEAPGREAT

27. WOMEN’S ECONOMIC OPPORTUNITY INDEX
SCREENSHOTS
#FASTCHEAPGREAT

28. WOMEN’S ECONOMIC OPPORTUNITY INDEX
SCREENSHOTS
#FASTCHEAPGREAT

29. 10 ROCKING PRODUCTS: TEXT SLIDE & STYLE FRAME
#FASTCHEAPGREAT

30. 10 ROCKING PRODUCTS: TEXT SLIDE & STYLE FRAME
#FASTCHEAPGREAT

31. #FASTCHEAPGREAT

32. BUILDING CUSTOM OFF OF STOCK THEMES
#FASTCHEAPGREAT

33. #FASTCHEAPGREAT

34. PURPOSE TO PLATFORM
THINK THROUGH
PURPOSE BEFORE
CHOOSING A
PLATFORM.
MAKE SURE YOUR
PURPOSE ALIGNS
WITH YOUR GOALS.
#FASTCHEAPGREAT

35. #FASTCHEAPGREAT

36. THE CONTENT GRID
#FASTCHEAPGREAT

37. #FASTCHEAPGREAT

38. SCALING CONTENT
#FASTCHEAPGREAT

39. SCALING CONTENT
FRONT
BACK
#FASTCHEAPGREAT

40. #FASTCHEAPGREAT

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42. #FASTCHEAPGREAT

43. CONTENT TO CONSUMER
MEASUREMENT
#FASTCHEAPGREAT

44. GROWTH IN SIGN-UPS SINCE IMPLEMENTING
CONTENT MARKETING AT KINVEY
#FASTCHEAPGREAT

45. #FASTCHEAPGREAT