4. Networking
⢠Helps organize your network
⢠Connect with companies and people to grow
your network
⢠Join industry groups, follow companies
5.
6. Answers
⢠Ask â Faced with a challenge? Find solutions
⢠Answer â Become a resource and âexpertâ
⢠Post 2 answers per week and build credibility
7. Apps
⢠Increase engagement and search
⢠Great apps:
⢠My Travel
⢠WordPress
⢠SlideShare (recently bought by LinkedIn)
⢠Real Estate Pro
8. Targeted ads
⢠LinkedInâs advertising platform
⢠Drives traffic to your landing page, group page, etc.
⢠Promote a variety of products, service
⢠Target by geography, job function, job title,
LinkedIn group, industry
⢠Ability to track click through rate, cost per
conversion
11. Best practices
1.) Connect with 5 current or former associates on the same day, once a week
2.) Over the course of a month, join 15 groups
3.) Start a discussion in each group for the first 5 days after you join
4.) Answer questions in the âAnswersâ section twice a week
5.) Create an advertisement
6.) Incorporate apps to give your profile life
7.) Repeat these steps â Stay consistent