1. Changes to Facebook
Open Graph: Features and Functionality
Timeline|Ticker|Apps|Permissions
@3TierLogicBlack
MAY 20-23, 2012 · LAS VEGAS, NV

2. Agenda
•Introduction
•Major FB changes and benefits to brands
•New app functionality
•Timeline Application
MAY 20-23, 2012 · LAS VEGAS, NV

3. What we do…
Work with brands to increase customer engagement
Engagement means:
On premise or online visits
Frequency of visits
Data capture for future engagement
Establish communication channels to customer and prospect communities
Email subscribers (newsletter, events sign-up and alerts)
Facebook fans
Twitter followers
Pinterest subscribers
Mobile (VIP club and iPhone app subscribers)
MAY 20-23, 2012 · LAS VEGAS, NV

4. About 3 Tier Logic
• Social media agency for global retail brands including:
MAY 20-23, 2012 · LAS VEGAS, NV

5. About 3 Tier Logic
• Social media agency for global brands including:

6. Facebook Timeline - Big Changes
•Timeline replaces Profiles page
•Simple activities segmented out - streamed through Ticker
•Apps can be integrated with web properties
•Customizable “like” buttons – “read”, “watched”, “cooked”,
“listened”, etc
•Customizable permissions
MAY 20-23, 2012 · LAS VEGAS, NV

7. Key Benefits to Brands
Closer integration with web
Better leverage of web properties
Wider distribution of content and apps
Better organization of information
More focus and real estate for photos, events, and activities
Simple activities go to Ticker
Lower barriers to consumer connections - “Frictionless interactions”
Real-time “serendipity” – easier to stumble upon great content

8. New Apps - Objects, Actions and Results
Apps can be accessed and downloaded on web or FB
Apps consist of objects and actions associated with those objects
Object: Game
Action: “played”, “watched”, “won” game
Actions are carried out on web or FB
New permissions enable Apps to automatically register actions to Timeline
and Ticker
Actions are aggregated in app box – Timeline. Summaries of activity shown in
activity box
Simple actions are streamed in Ticker
MAY 20-23, 2012 · LAS VEGAS, NV

9. FB Connect and Customized Permissions

10. Frictionless sharing to Timeline activity box of
core actions….

11. Shopping Mall App - integration of shopping, lifestyle and
share features
Replicate elements of the physical shopping experience (web-based)
Invite a friend to go shopping
Bumping into a friend shopping
Browsing
Chatting
Getting feedback and opinions from shopping buddy
Shared experiences - Music, fashion, lifestyle
MAY 20-23, 2012 · LAS VEGAS, NV

12. Core Actions
Invite a friend shopping
Browse (online)
Buy something
Create Shopping List (“want”, “need”, etc.)
Check out tunes (online)
Lifestyle commentary and actions
Going shopping @... (stores list)
MAY 20-23, 2012 · LAS VEGAS, NV

13. Shopping App Workflow
User request app located on web property
Sets permissions
Get some company
Go solo
Invite a friend
Invite a mall host or personal shopper to join (virtual friend –girl/guy)
Actions are shown on Ticker and Timeline. Permissions not required
“Marie is shopping solo at Southcentre ...”
“Marie is checking out The Nike store at South Centre with @Paul”
“Marie is checking out Abercrombie and Fitch with an A&F model @Southcentre”

14. Shopping App Workflow
Actions are shown on Ticker and Timeline
“Marie is browsing @Southcentre for hoodies...”
“ @Paul bumped into Marie browsing Southcentre online”
“ @Jill has joined Marie browsing Southcentre online”
“...needs A & F’s shorts found @Southcentre...”
“...added... To her Southcentre shopping list”
“...is buying...”
“...heading to A&F store @ Southcentr e.....street/city”
MAY 20-23, 2012 · LAS VEGAS, NV

15. Shopping App Workflow
Post commentary and lifestyle: actions, status, moods, goals, things to do...from status
library
Integrates lifestyle elements and actions experienced shopping at physical stores
Status posts automatically stream to Timeline and Ticker
Marie’s To Do for today...”
...Save money
...Hang out with...
...Go to work
...Study
...Feeling hyper
...Just chill’n
...eat right
...work out

16. Shopping App Workflow
Integrate with shopping cart
Integrate iPhone and iPad
GPS
Checkin
Actions
MAY 20-23, 2012 · LAS VEGAS, NV