Kickstarter and Games - June 2012

KICKSTARTER FOR VIDEO GAMES
June 2012 – Data Analysis

Online Games Consulting & Services

METHODOLOGY

Data Analyzed :
Only video games projects
Only funded projects
Only projects that raised more than $10,000
Only projects funded before the 1st of June 2012
Limited by manual data collection method

You can find the raw data here:
https://docs.google.com/spreadsheet/ccc?key=0AvD6y7Ae4JhvdGtJblZzYmUxM25pUHh5dERYdlAtblE


GENERAL DATA

Funded projects
# of projects Total money raised Total backers Av. # of backers Av. Pledge
stats
Over $250k 9 $ 11,581,396 262,382 29,154 $ 44.14

$100k to $249k 6 $ 1,065,182 34,942 5,824 $ 30.48

$50k to $99k 6 $ 440,729 11,631 1,939 $ 37.89

$25k to $49k 14 $ 509,916 14,111 1,008 $ 36.14

$10k to $24k 52 $ 95,185 19,813 381 $ 40.13

TOTAL 87 $ 14,392,408 342,879 3,941 $ 41.98

MEDIAN $ 19,058

%tage reached
Average goal Average raised Average %tage Goal median
median

Funded projects $ 61,935.34 $ 165,429.98 267% $ 12,500.00 136%


GENERAL DATA - Visualization

##of projects
of projects Total money raised
Total money raised

$50k to
$99k $25k to
Over $250k 3% $49k
10% 4%
$100k to $10k to
$249k $100k to $24k
7% $249k 6%
7%
$50k to $99k
7%
$10k to $24k
60%
$25k to $49k Over $250k
16% 80%


GENERAL DATA - Visualization

Av. Pledge
$50.00

$45.00
Av. Pledge
$40.00

$35.00

$30.00

$25.00

$20.00

$15.00

$10.00

$5.00

$-
Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k


GENERAL DATA - Thoughts

The average is very different from the median.
Beware the big stories.

Average pledges are all on the same level (between $35-$40)


DATA OVER TIME

# of projects
30

25

20

15

10

5

0
2009 2010 Q12011 Q22011 Q32011 Q42011 January February March April May

* Note – the time scale is NOT linear in this graph!


DATA OVER TIME

# of projects
$7,000,000.00 Total raised that month 30

$6,000,000.00
25

$5,000,000.00
20

$4,000,000.00
15
$3,000,000.00

10
$2,000,000.00

5
$1,000,000.00

$- 0
Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12


DATA OVER TIME

# projects
$700,000.00 Av. per project 30

$600,000.00
25

$500,000.00
20

$400,000.00
15
$300,000.00

10
$200,000.00

5
$100,000.00

$- 0


DATA OVER TIME

30
$10k to $24k
$25k to $49k
25 $50k to $99k
$100k to $249k
Over $250k
20

15

10

5

0


DATA OVER TIME - Thoughts

May represents 28% of the projects
2012 represents 65% of the projects
Average is gradually stabilizing as more projects are successful
Momentum has greatly benefited <$100k projects (large number
funded), but positive impact was felt across all scales


DATA PER CATEGORY

Categories Adventure Puzzle Action RPG Platform Strategy FPS Simulation Others

# of projects 12 10 5 16 12 14 7 9 23

Total Raised $ 4,840,883.00 $ 635,101.00 $1,286,822.00 $6,484,250.00 $237,755.00 $243,704.00 $645,336.00 $ 543,470.00 $1,619,174.00

Av. Per project $ 403,406.92 $ 63,510.10 $ 257,364.40 $ 405,265.63 $ 19,812.92 $ 17,407.43 $ 92,190.86 $ 60,385.56 $ 70,398.87

Browser
Categories PC MAC iOS Android Linux PSN XBLA Other
Based
# of projects 59 24 29 16 4 5 7 9 4

Total Raised $13,752,804.00 $3,727,659.00 $1,561,614.00 $ 903,513.00 $387,902.00 $428,714.00 $ 94,887.00 $ 91,074.00 $ 137,017.00

Av. Per project $ 233,098.37 $ 155,319.13 $ 53,848.76 $ 56,469.56 $ 96,975.50 $ 85,742.80 $ 13,555.29 $ 10,119.33 $ 34,254.25

Median $ 23,582.00 $ 25,194.00 $ 15,597.50 $ 15,483.00 $ 88,080.00 $ 17,686.00 $ 15,651.00 $ 10,902.00 $ 18,599.00


DATA PER CATEGORY - Visualization

Total Raised

10%
3%
2% 4%
29%
1% Adventure
Puzzle
Action
RPG
Platform
4%
Strategy
FPS
39% 8% Simulation
Others



Total Raised
# of projects
$7,000,000.00 25

$6,000,000.00
20
$5,000,000.00

15
$4,000,000.00

$3,000,000.00
10

$2,000,000.00
5
$1,000,000.00

$- 0
Adventure Puzzle Action RPG Platform Strategy FPS Simulation Others



Total $ Raised 0%
2% 2% 1% 1%

4%

7%

PC
MAC
18% iOS
Android
65% Linux
PSN
XBLA
Browser Based
Other



$16,000,000.00 Total Raised 70
# of projects
$14,000,000.00 60

$12,000,000.00
50
$10,000,000.00
40
$8,000,000.00
30
$6,000,000.00
20
$4,000,000.00

$2,000,000.00 10

$- 0
PC MAC iOS Android Linux PSN XBLA Browser Other
Based



$180.00 Avg. per Backer Per Backer Median

$160.00

$140.00

$120.00

$100.00

$80.00

$60.00

$40.00

$20.00

$-
PC MAC iOS Android Linux PSN XBLA Browser Other
Based


DATA PER CATEGORY - Thoughts

Projects can be multi-category and multi-platform and have been
counted twice or more. Take this into account when looking at the pie
charts.

Kickstarter community is clearly PC-based, it likes adventure games and
RPGs most. Large projects create a bias there though.

Biggest surprise to me is the per backer pledge on iOS. Small sample
makes some whale-heavy projects weigh on the stats.

If you want to fund your PC game, keep in mind the median is $23,000.
More reasonable to consider than the average $233,000 that few will
reach…


USEFUL LINKS

• http://www.appsblogger.com/kickstarter-infographic/
• http://www.icopartners.com/blog/archives/2518 (ICO - best practices)
• http://www.kickstarter.com/blog/blockbuster-effects (post Double Fine KS
landscape)
• http://gamasutra.com/blogs/ChelseaLarsonAndrews/20120417/168718/Tim_S
chafers_Top_5_Pitch_Tips_for_Kickstarter_Success.php (tips - not convinced by
some of them though)
• http://penny-arcade.com/report/editorial-article/the-ugly-side-of-kickstarter-
why-the-risks-in-backing-gaming-campaigns-are- (general KS thoughts)
• http://www.kickstarter.com/projects/starcommand/star-command-sci-fi-
meets-gamedev-story-for-ios-an/posts/208395 (money breakdown)


WWW.ICOPARTNERS.COM
OFFICE 6
10 FLEET STREET
BN1 4ZE
BRIGHTON
UNITED KINGDOM

CONTACT@ICOPARTNERS.COM
+44 (0)20 8133 8806

Kickstarter and Games - June 2012

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