2014 for Kickstarter

1. 2014 for

2. @icotom Online Games Consulting & Services M E T H O D O L O G Y K E Y I N F O R M AT I O N OV E RV IE W AL L C AT E G O R I E S G AM E S S U B C AT E G O R I E S T A B L E T O P G A M E S V I D E O G A M E S A R T C O M I C S D A N C E D E S I G N F A S H I O N F I L M & V I D E O F O O D G A M E S M U S I C P H O T O G R A P H Y P U B L I S H I N G T E C H N O L O G Y T H E A T E R J O U R N A L I S M C R A F T S I N D E X NEW ! NEW ! 2 0 1 4 A c r o s s A l l C a t e g o r i e s O n K i c k s t a r t e r

3. @icotom Online Games Consulting & Services DATA A N A LYZ E D Data is collected automatically from kickstarter.com Data mining provided by Potion of Wit Include projects that ended after 1st of Jan 2014 Include projects that ended before 1st of Jan 2015 Non-USD figures are converted using a flat rate: METHODOLOGY 1 GBP = 1.60 USD 1 CAD = 0.94 USD 1 AUD = 0.90 USD 1 NZD = 0.81 USD 1 EUR = 1.35 USD 1 DKK = 0.75 USD 1 NOK = 0.15 USD 1 SEK = 0.14 USD

4. @icotom Online Games Consulting & Services DI S CLA I ME R The data collection method is not perfect. In 2014, Kickstarter has modified its website more frequently than the previous two years. The modifications were also more susceptible to break the data collection tool processes. Take all those numbers with caution and consider them as good estimates rather than actual values. METHODOLOGY

5. @icotom Online Games Consulting & Services Kickstarter launched in EUR in the Netherlands on 29/04/2014 and in Ireland on 21/10/2014 (live 7 months in 2014) Kickstarter launched in DKK in Denmark on 21/10/2014 (live more than 2 months in 2014) Kickstarter launched in SEK in Sweden on 21/10/2014 (live more than 2 months in 2014) Kickstarter launched in NOK in Norway on 21/10/2014 (live more than 2 months in 2014) All other currencies have been available through the whole year. K I CKSTA RT ER PLAT FORMS LAUN CH DAT ES KEY INFORMATION

6. OVERVIEW 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

7. @icotom Online Games Consulting & Services OVERVIEW

8. @icotom Online Games Consulting & Services OVERVIEW

9. ALL CATEGORIES 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

10. @icotom Online Games Consulting & Services ALL CATEGORIES - 2013 & 2014 COMPARED

15. @icotom Online Games Consulting & Services ALL CATEGORIES

18. ALL CATEGORIES A RT 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

19. @icotom Online Games Consulting & Services ART A L L C A T E G O R I E S

24. ALL CATEGORIES CO MI CS 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

25. @icotom Online Games Consulting & Services COMICS A L L C A T E G O R I E S

30. ALL CATEGORIES DA NCE 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

31. @icotom Online Games Consulting & Services DANCE A L L C A T E G O R I E S

36. 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r DESI G N ALL CATEGORIES

37. @icotom Online Games Consulting & Services DESIGN A L L C A T E G O R I E S

38. @icotom Online Games Consulting & Services A L L C A T E G O R I E SDESIGN

42. FA SHI O N ALL CATEGORIES 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

43. @icotom Online Games Consulting & Services FASHION A L L C A T E G O R I E S

44. @icotom Online Games Consulting & Services A L L C A T E G O R I E SFASHION

48. FI LM & VI DEO ALL CATEGORIES 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

49. @icotom Online Games Consulting & Services FILM & VIDEO A L L C A T E G O R I E S

50. @icotom Online Games Consulting & Services A L L C A T E G O R I E SFILM & VIDEO

54. FO O D ALL CATEGORIES 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

55. @icotom Online Games Consulting & Services FOOD A L L C A T E G O R I E S

56. @icotom Online Games Consulting & Services A L L C A T E G O R I E SFOOD

59. @icotom Online Games Consulting & Services FOOD A L L C A T E G O R I E S

60. G A MES ALL CATEGORIES 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

61. @icotom Online Games Consulting & Services GAMES A L L C A T E G O R I E S

62. @icotom Online Games Consulting & Services A L L C A T E G O R I E SGAMES

67. MUSI C ALL CATEGORIES 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

68. @icotom Online Games Consulting & Services MUSIC A L L C A T E G O R I E S

69. @icotom Online Games Consulting & Services A L L C A T E G O R I E SMUSIC

73. PHOTO G RA PHY ALL CATEGORIES 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

74. @icotom Online Games Consulting & Services PHOTOGRAPHY A L L C A T E G O R I E S

75. @icotom Online Games Consulting & Services A L L C A T E G O R I E SPHOTOGRAPHY

79. PUBLI SHI NG ALL CATEGORIES 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

80. @icotom Online Games Consulting & Services PUBLISHING A L L C A T E G O R I E S

81. @icotom Online Games Consulting & Services A L L C A T E G O R I E SPUBLISHING

85. T ECHNO LO GY ALL CATEGORIES 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

86. @icotom Online Games Consulting & Services TECHNOLOGY A L L C A T E G O R I E S

87. @icotom Online Games Consulting & Services A L L C A T E G O R I E STECHNOLOGY

91. T HEAT ER ALL CATEGORIES 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

92. @icotom Online Games Consulting & Services THEATER A L L C A T E G O R I E S

93. @icotom Online Games Consulting & Services A L L C A T E G O R I E STHEATER

97. JO URNA LI SM ALL CATEGORIES 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

98. @icotom Online Games Consulting & Services JOURNALISM A L L C A T E G O R I E S

99. @icotom Online Games Consulting & Services A L L C A T E G O R I E SJOURNALISM

103. CRA FTS ALL CATEGORIES 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

104. @icotom Online Games Consulting & Services CRAFTS A L L C A T E G O R I E S

105. @icotom Online Games Consulting & Services A L L C A T E G O R I E SCRAFTS

109. SUB CATEGORIES 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r

110. @icotom Online Games Consulting & Services An analysis of all 159 sub-categories on Kickstarter is more than I am willing to go into. However, having done the analysis for the Video Games and Tabletop Games subcategories for Games in the past, I thought it would be interesting to provide them again here. In April 2014, 5 new subcategories were added: Gaming Hardware; Live Games; Mobile Games; Playing Cards and Puzzles. While their addition can accounts for some of the downward trends, they don’t weigh much overall: across all those new subcategories, about $4m were pledged in 2014. E XT RA A N A LYS I S SUB CATEGORIES I N T R O

111. 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r TA BLETO P G A MES GAMES SUB CATEGORIES

112. @icotom Online Games Consulting & Services S U B C A T E G O R I E STABLETOP GAMES

114. @icotom Online Games Consulting & Services TABLETOP GAMES S U B C A T E G O R I E S

118. 2 0 1 4 a c r o s s a l l c at e g o r i e s o n K i c k s t a r t e r VI DEO G A MES GAMES SUB CATEGORIES

119. @icotom Online Games Consulting & Services S U B C A T E G O R I E SVIDEO GAMES

121. @icotom Online Games Consulting & Services VIDEO GAMES S U B C A T E G O R I E S

125. @icotom Online Games Consulting & Services thomas@icopartners.com www.slideshare.net/ICOPartners www.icopartners.com/blog @icotom www.facebook.com/icopartners

2014 for Kickstarter

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2014 for Kickstarter