Rich snippets are intelligent tags you can use to enrich the content of your website. The use of rich snippets leads to enhanced search results, precise targeting and better client acquisition. We show you how IT resellers can use rich snippets to grow.

2. Rich snippets are intelligent
markers that can be built into
websites to maximise search
result information
View Google intro video
Google applies them to
help users with data
related to their queries

3. If you're a merchant, you can give Google detailed
product information they can use to display rich
snippets
for example, price, availability, and review ratings
right on their search results pages
More info here
Rich snippets help you to:
- Attract potential buyers while they are searching
for items to buy on Google.
- Submit your product listings for free.
- Control your product information. You can maintain
the accuracy and freshness of your product
information, so your customers find the relevant,
current items they're looking for
Check out how it works on this video

4. They help users find the best
option – they will more likely
stick around with
They improve Click Through
Rate (CTR) with more
precise results
They make the query page
more dynamic with review
scores, availability, etc.
They help you communicate
a clear, unique value
proposition and establish a
competitive advantage.
The enriched product links
generate educated traffic with
an elevated chance of buying
from you

5. 1. Pick a markup format
Google suggests using microdata, but any of the three formats
below are acceptable.
• Microdata (recommended)
• Microformats
• RDFa
2. Mark up your content
Google supports rich snippets for these content types:
• Reviews
• People
• Products
• Businesses and organizations
• Recipes
• Events
• Music
Google also recognizes markup for video content and uses it to
improve our search results.
3. Test your markup
Use the structured data testing tool to make
sure that Google can read and extract your
marked-up data.
Once you've added and tested your rich snippets
markup, Google will discover it the next time it crawls
your site.