1. Janos Szilardi
VP of Digital Media
janos.szilardi@hbo.eu
Text
Tablet
iOS, Android
PC
Windows, Apple
Mobile
iOS, Android, WP7
Enjoy instant and unlimited access to every
episode of every season of the best HBO shows
Monday, June 3, 13
Smart TV
Samsung, LG

2. 15 countries in Europe
Monday, June 3, 13

3. IT’S
THIS IS A STORY ABOUT
PERPETUAL EVOLUTION, AND
BOUNDARIES JUST WAITING TO
BE BROKEN.
Monday, June 3, 13

4. IT’S
THIS IS OUR
TRUE STORY.
Monday, June 3, 13

5. IT’S
OUR BRAND PROMISE:
TO CREATE A WORLD
THAT CONSTANTLY
REDEFINES
EXPECTATIONS
Monday, June 3, 13

6. IT’S
in a way that is...
Authentic
Choosing substance over
style
Monday, June 3, 13

7. in a way that is...
IT’S
Brave
Always willing to take risks
Monday, June 3, 13

8. IT’S
in a way that is...
Thought Provoking
Challenging accepted beliefs
Monday, June 3, 13

9. IT’S
in a way that is...
Witty
Humor with insight
Monday, June 3, 13

10. in a way that is...
IT’S
Bold
Constantly exploring new
territories
Monday, June 3, 13

11. IT’S
in a way that is...
Passionate
Refusing to compromise
Monday, June 3, 13

12. IT’S
YOU CAN SEE IT IN THE
PRODUCTS WE CREATE
CHOICE
First to expand offerings
via multiplexing
Monday, June 3, 13

13. IT’S
YOU CAN SEE IT IN THE
PRODUCTS WE CREATE
CONTROL
First deployment of a
premium SVOD
enhancement in Europe
Monday, June 3, 13

14. CHOICE+CONTROL+CONVENIENCE
Monday, June 3, 13

15. • HBO
GO
Emo)onal
spot
Monday, June 3, 13

16. Facts
Developed, deployed, operated
by HBO Europe.
1500+ hours of content
12 countries in Europe
1 country in Asia (Hong Kong)
11 languages
over 50 affiliates
on Windows, Mac, iOS, AirPlay, Android,
Windows Phone, LG TV, STB
Monday, June 3, 13

17. HBO GO AS A STRATEGIC TOOL FOR
ENHANCING THE BRAND EXPERIENCE
- The extension of brand experience to
platforms, of which usage is a worldwide trend
(TV everywhere, anytime)
- It is one more step into our brand experience
from content prospective: more and exclusive
content vs. linear channel
- It gives the opportunity to fans to bond to
shows anytime
Monday, June 3, 13

18. • HBO
GO
v3
spot
Monday, June 3, 13

19. Monday, June 3, 13

20. • i
love
HBO
GO
spot
Monday, June 3, 13

21. Henry Ford said:
“If you had asked customers
what they really want,
they would have said a faster horse”
Monday, June 3, 13

22. Receipt of Realization
SkunkWorks
an isolated group of
talented artists and brilliant
engineers
with
- high degree of autonomy
- unhampered by
bureaucracy
- tasked working on
advanced projects
Monday, June 3, 13

23. • hbo
go
born
movie
Monday, June 3, 13

24. the 4th generation
Monday, June 3, 13

25. • hbo
go
v4
spot
Monday, June 3, 13

26. vouchers
30 days access
to the Romanian HBO GO service
www.hbogo.ro
- iOS apps available in Romanian
AppStore
- Android apps available in
GooglePlay
Monday, June 3, 13

27. Thank You!
Monday, June 3, 13