4. Advertising has always
been storytelling
Today’s, and tomorrow’s,
digital landscape
provides a unique way
to tell this story
But to do so, brands
have to understand
consumers, technology,
and the underlying
trends
5. Multi Screen Story Telling
A multi-screen strategy, reaching consumers across media touchpoints
Virtual art exhibition, open to all, built using Deep Zoom and
inspired by Infiniti’s ‘Perfect line is a curve’ aesthetic
Live mosaic of images hosted online and available in a bespoke
version through Xbox Live dashboard
Homepage and Car channel takeovers drive traffic
Mobile campaign targeting smartphones with video, bing maps
integration, click-to-call test drive bookings
8. Social Story Telling
Social Story Telling
TRUST !
Users are more likely to find advertising trustworthy and relevant on Skype compared to Facebook, website banners ads and YouTube video ads.**
10. Fun for Brands
“41% Said they would “Definitely
Consider” Nissan for their next
purchase or lease after seeing ad
in app. Consumers were
subsequently more likely to
describe Nissan as high quality,
powerful, exciting and modern.”
11. A question for you…
How many contacts do you have on Facebook
1. 0-100
2. 100-200
3. 200-300
4. 300-400
5. More than 500
12. A question for you…
How many contacts do you have on Skype?
1. Less than 10
2. 10 – 15
3. 15-20
4. More than 20
15. All throughout the day
evening
morning
Chat
Facebook Feed
Video Calling
Audio Calling
late afternoon
afternoon
Screen Sharing
16. For frequent, long conversations
Half of Skype sessions
last more than 30min2
Over half use Skype
twice a week
or more1
Source: 1. comScore Marketing Solutions Brand Survey June-July 2012 2. Skype user research, July 2012, conducted by Ipsos MediaCT on behalf of Microsoft
Users feel Skype is a more
personal experience
than Facebook or Twitter2
