React Native vs Ionic - The Best Mobile App Framework
Creativity is not a department by Lars Samuelson @ICEEfest 2013
1. Creativity is not a department
Lars Samuelsen, Chief Strategy Officer and Head of Digital, UncleGrey
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2. Digital Strategy Director Grey EMEA
Chief Strategy Officer & Head of Digital UncleGrey
MBA Berlin School of Creative Leadership
Strategic Planning Council Grey EMA
Digital Council Grey EMEA
Strategic Director & Commercial Director Envision
Communications Planning Director Mediaedge:cia
Global Consumer Insight Board Mediaedge:cia
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5. Creativity is any act, idea, or
product that changes an existing
domain, or that transforms an
existing domain into a new one.
Mihaly Csikszentmihalyi
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6. State of the union
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7. By the way, if anyone here is
in advertising or marketing,
kill yourself.
Bill Hicks
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15. Advertising is on the cusp of its
first creative revolution since
the 1960s. But the ad industry
might get left behind.
Fast Company
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17. Opportunities to transform
The industry have had numerous chances to re-imagine how to
create our most valuable product - ideas.
• Strategic Planning
• Media thinking
• Technology
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25. The challenge of semantics
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26. The label of creative
From a semantic view it is interesting and problematic that we
have labelled certain people “creatives”.
• Should planners be called thinkers?
• Should project managers be called doers?
• Should account people be called socializers?
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27. In most of the industry, they talk about the
“creatives” and creative directors. I think
that’s a really detrimental thing. I won’t put
“creative” in anybody’s title. If you’re not
creative, regardless of what your role is, you
can’t work here, period.
Michael Lebowitz, Big Spaceship
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28. All children are artists.
The problem is how to remain
an artist once he grows up.
Pablo Picasso
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30. For most of human history, people have
believed that the imagination is inherently
inscrutable, an impenetrable biological
gift. As a result, we cling to a series of
false myths about what creativity is and
where it comes from.
Jonah Lehrer
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31. The myth of partnership
Brian Uzzi is a sociologist who have worked extensively with
creativity and team structure.
• Studied creation of Broadway musicals (2258 from 1877 - 1990)
• Score depending on how connected the creators where
• Creative performance suffers if you are to familiar or if you do
you do not know each other at all.
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34. OPEN as a cultural imperative
No assembly lines.
No departments.
No hand offs.
No offices.
No walls.
No hierarchy.
No egos.
No assholes.
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35. OPEN Processes
• OPEN briefings
• OPEN reviews
• OPEN development
• OPEN meetings
• OPEN relationships
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