Learn how the Watson Developer Cloud services can help you gain insights into the conversation around your brand. Our experts discuss the AlchemyLanguage, AlchemyData News, Emotion Analysis and Tone Analyzer APIs and how they can be applied to social media monitoring use cases. View the on-demand webinar and other sessions here: https://www.ibm.com/smarterplanet/us/en/ibmwatson/building-with-watson-webinar.html

1. Social Media Monitoring– Episode 1:
Social Media Monitoring Enhanced with
Watson APIs

2. #BuildingWithWatson
Housekeeping Items
• Links to on-demand recording and assets will be
emailed within 24 hours
• Resources folder with links
• Ask questions at any time during the presentation
- Use chat window on the webinar panel
- We're on Twitter: @IBMWatson
© 2015 International Business Machines Corporation

3. #BuildingWithWatson
Our Experts:
© 2015 International Business Machines Corporation
Zach Walchuk
Developer Evangelist,
WDC
Alexis Plair
Offering Manager,
Emotion Analysis

4. #BuildingWithWatson
Our Goals
• We want to give you all the tools
you need to build a social media
monitoring app – a tool for
understanding the conversation
around your brand
• Today, we'll give you an
overview of the Watson APIs
that will make this possible
© 2015 International Business Machines Corporation

5. #BuildingWithWatson© 2015 International Business Machines Corporation
AlchemyLanguage
• Use Sentiment Analysis to
classify text as positive,
negative, or neutral
• Can be done at a document
level or targeted to specific
words
• Emotion Analysis expands the
choices to include joy, anger,
disgust, fear, and sadness

6. #BuildingWithWatson© 2015 International Business Machines Corporation
AlchemyData News
• NLP metadata for around
300,000 news articles a
day, available for query
• Handles content sourcing,
storage, and organization
for you
• Perfect for trend analysis
and event detection

7. #BuildingWithWatson© 2015 International Business Machines Corporation
Tone Analyzer
• Expand your understanding of
social posters by analyzing writing
styles: confident, analytical, or
tentative
• Monitor your social posts and
other externally facing
communications to accurately
reflect your brand persona

8. #BuildingWithWatson
Are you ready to get started?
• Docs:
- Language, News, Tone Analyzer
• Demos:
- Language, News, Tone Analyzer
• See the services in use: News
Explorer and BI Dashboard apps
• Join our Slack channel for more
discussion following the webinar
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9. #BuildingWithWatson© 2015 International Business Machines Corporation
Q&A

10. #BuildingWithWatson
© 2015 International Business Machines Corporation
What’s next?
• Look out for a follow up email with a copy of these slides, a recording of the
webinar, Q&A recap, and additional resources
• The series continues bi-weekly on Wednesdays @ 12pm ET / 9am PT
• Social Media Monitoring APIs in a BI Dashboard - Wednesday, May 4
• Enhancing the Results of Your BI Dashboard - Wednesday, May 18
• How To Partner with Watson - Wednesday, June 1
• Social Media Monitoring in Practice - Wednesday, June 15

11. #BuildingWithWatson
© 2015 International Business Machines Corporation
Thank you for attending!
Contact us
Phone: 1-877-253-0308
Email: wdc-dev@bg.vnet.ibm.com
Online: Watson Developer Cloud