IBM's Travel and Transportation Framework for the airlines industry includes asset management and reservation systems and software.

1. IBM Software Transportation
IBM Travel and Transportation
Framework for airlines

2. 2 IBM Travel and Transportation Framework for airlines
Airlines and the smarter planet Building a framework for transformation
Transportation is the circulatory system of our economy. Essen- The IBM Travel and Transportation Framework is a combination
tially all tangible goods — food, clothing, medicine, fuel and con- of IBM software products and assets that can help airlines deal
sumer products — have been transported to us from somewhere with complex sales and delivery channels, optimize passenger
else. This ecosystem of vehicles, infrastructure and terminals is and cargo operations, and improve asset management to deliver on
undergoing dramatic changes driven by a worldwide population the promise of a more efficient, safe and secure cargo and passenger
explosion, urbanization, globalization and technological innova- experience. The framework, built on open standards and common
tion. Airlines, instrumental in the creation of our global economy, software building blocks, supports advanced information man-
are also facing skyrocketing fuel prices, rising operational costs agement, analytics, automation and integration of processes such
and increased regulation around safety and security. as reservations; multichannel sales and service; asset management;
operational control; and safety, security and surveillance.
By taking a smarter approach, by marrying digital technology
with physical infrastructure, airlines can face down these difficult Addressing the business challenges of the
challenges. Airlines must more accurately predict demand and airline industry
optimize capacity, assets and infrastructure. They must improve The IBM Travel and Transportation Framework focuses on
the end-to-end passenger experience. They need to increase oper- five key business domains that are specific to today’s commer-
ational efficiency while at the same time reducing their environ- cial airlines.
mental impact. And finally, they must assure passengers and
government regulators that operations are safe and secure. • Reservation system modernization: IBM provides innovative
tools to help modernize core airline reservation systems. We
can help create a highly reliable, performance-optimized res-
ervation system that can help airlines deliver a wide variety of
innovative customer services while modernizing their pricing
and service models. IBM’s approach to modernizing reserva-
tion systems is aligned with widely accepted industry standards.
• Multichannel sales and service: The framework can help
airlines provide a more seamless customer experience across
pretravel sales channels and on-trip touch points by creating a
“single view” of a passenger. The single view is accomplished
by integrating information from disparate data sources and
making it available to customer-centric processes.

3. IBM Software 3
• Asset optimization: The framework provides airlines with Creating an agile, profitable airline for the
the capability to better manage capital assets throughout their twenty-first century
revenue-producing life cycle, including acquisition, utilization, The IBM Travel and Transportation Framework offers solu-
maintenance, repair, overhaul and disposition. Assets can tions that improve responsiveness to the marketplace, stream-
include aircraft, parts, crews, machinery, airspace, crew expe- line core operational processes, and help airlines become healthier
rience and marketplace presence. and more profitable. A scalable, modular, integrated platform
• Operations control systems: The framework provides solu- built on industry standards, the IBM Travel and Transportation
tions that can help airlines improve operational effectiveness Framework enables airlines to start by solving a particular busi-
and reduce environmental impact through better planning of ness problem in one of the five domains — for example, reser-
schedules, load plans, facilities, crews and equipment. For air- vation system modernization — and then move on to execute a
lines, this includes optimizing flight schedules and flight crews. multichannel sales and service system that enables a single view
The solutions use business rules and business intelligence tools of the passenger. By leveraging the first project to develop a
for decision support. second, then a third and so on, economies of scale are achieved.
• Security, safety and surveillance: The framework can
help airlines integrate data from video and other monitor- This incremental path to modernization, built on open standards
ing devices and apply advanced analytics to improve secu- and designed to integrate with existing applications, can lower
rity, reduce security overhead and move from a reactive to a costs and mitigate risk while improving the speed, safety, reliabil-
more proactive response. ity and profitability of today’s global airline companies.
For more information
To learn more about the IBM Travel and Transportation
Framework, please contact your IBM sales representative or
IBM Business Partner, or visit:
ibm.com/software/industry/transportation

4. © Copyright IBM Corporation 2010
IBM Corporation
Software Group
Route 100
Somers, NY 10589
U.S.A.
Produced in the United States of America
June 2010
All Rights Reserved
IBM, the IBM logo, and ibm.com are trademarks of International Business
Machines Corp., registered in many jurisdictions worldwide. Other product
and service names might be trademarks of IBM or other companies. A cur-
rent list of IBM trademarks is available on the web at “Copyright and trade-
mark information” at ibm.com/legal/copytrade.shtml
References in this publication to IBM products or services do not imply that
IBM intends to make them available in all countries in which IBM operates.
The information contained in this documentation is provided for informa-
tional purposes only. While efforts were made to verify the completeness
and accuracy of the information contained in this documentation, it is pro-
vided “as is” without warranty of any kind, express or implied. In addition,
this information is based on IBM’s current product plans and strategy, which
are subject to change by IBM without notice. IBM shall not be responsible
for any damages arising out of the use of, or otherwise related to, this
documentation or any other documentation. Nothing contained in this
documentation is intended to, nor shall have the effect of, creating any war-
ranties or representations from IBM (or its suppliers or licensors), or alter-
ing the terms and conditions of the applicable license agreement governing
the use of IBM software.
Each IBM customer is responsible for ensuring its own compliance with
legal requirements. It is the customer’s sole responsibility to obtain advice
of competent legal counsel as to the identification and interpretation of any
relevant laws and regulatory requirements that may affect the customer’s
business and any actions the customer may need to take to comply with
such laws. IBM does not provide legal advice or represent or warrant that
its services or products will ensure that the customer is in compliance with
any law.
All customer examples described are presented as illustrations of how
those customers have used IBM products and the results they may have
achieved. Actual environmental costs and performance characteristics
may vary by customer.
Please Recycle
IBM Software SWB14026-USEN-00