IBM Business Analytics software, including both IBM Cognos and SPSS solutions, is designed to deliver a comprehensive portfolio of business intelligence, analytical applications, financial performance and predictive analytics capabilities that can provide telecommunications executives with clear, immediate and actionable insights into current operational and financial performance and the ability to predict future outcomes.

1. IBM Sales and Distribution Telecommunications
Solution Brief
IBM Business
Analytics software for
telecommunications
Telecommunications companies are experiencing a revolution, and
Highlights: information is at the heart of it. With IBM® Business Analytics soft-
ware, service providers are taking advantage of this new wealth of
● Improve asset utilization and optimize information to help monitor, predict and prevent subscriber churn,
related labor costs
find new revenue streams and gain visibility into financial and opera-
● Optimize customer service and call cen- tional performance.
ter operations
● Analyze cross-platform advertising IBM Business Analytics software, including both IBM Cognos® and
opportunities to create new revenue SPSS® solutions, is designed to deliver a comprehensive portfolio of
streams
business intelligence, analytical applications, financial performance and
● Predict and prevent subscriber churn— predictive analytics capabilities that can provide telecommunications
while attracting new customers executives with clear, immediate and actionable insights into current
operational and financial performance and the ability to predict future
outcomes.
Marketing, customer service, product management, operations and
finance departments can analyze a wide range of information via pow-
erful planning and reporting tools that make meaningful information
visually relevant. IBM software helps network operators unlock infor-
mation isolated in data systems and integrate information about prod-
ucts, consumers, market behaviors, usage patterns, affiliations and
interests to gain deeper customer insights.
IBM Business Analytics software helps service providers transform
their business by enabling new business models and service innovation,
improving operational efficiencies while reducing costs and differenti-
ating the customer experience. Network operators can benefit from our
deep telecom industry expertise, global delivery capabilities and com-
prehensive and proven end-to-end solutions.
To analyze business trends and gain greater insights into operational
performance, managers need the ability to connect operational details
to business drivers. IBM Business Analytics solutions support this

2. analysis by empowering users to track material exceptions. Rather than
measuring performance in absolutes, telecom executives can leverage
critical business ratios and key performance indicators (KPIs) to gain a
comprehensive overview of organizational efficiency. This type of
tracking allows service providers to get answers to complex strategic
questions, such as: © Copyright IBM Corporation 2010
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Somers, NY 10589
● What is our revenue growth relative to market growth?
Produced in the United States of America
● Which services are underperforming? Or outperforming?
May 2010
● Can we refocus our call center management to support more proac- All Rights Reserved
tive outbound customer retention programs?
IBM, the IBM logo, ibm.com, and Cognos are trademarks or
● Which of our sales regions are most likely to excel? registered trademarks of International Business Machines
Corporation in the United States, other countries, or both. If
these and other IBM trademarked terms are marked on their
Armed with this information, management can gain the context they
first occurrence in this information with a trademark symbol
need for key decisions. With insight into the state of the market—and (® or ™), these symbols indicate U.S. registered or common
the organization’s place within it—executives can reallocate projects law trademarks owned by IBM at the time this information
was published. Such trademarks may also be registered or
and resources, identify poorly performing assets, measure the prof-
common law trademarks in other countries. A current list of
itability of key accounts, rebalance the company’s product mix, reprior- IBM trademarks is available on the web at “Copyright and
itize expenditures and ensure that departments remain focused on trademark information” at ibm.com/legal/copytrade.shtml
value-added activities. Other company, product or service names may be trademarks
or service marks of others.
Data-driven decision making based on accurate, timely and relevant
reports allows telecommunications service providers to more effectively Please Recycle
manage customer satisfaction and business performance. IBM Business
Analytics software can directly impact a service provider’s ability to
drive informed decisions based on real-world information, instead of
settling for a subjective decision-making process based on anecdotal
information.
Conclusion
Smart networks must be infused with advanced analytics and intelli-
gence, and a smarter planet will require a smarter telecommunications
infrastructure. Telecommunications service providers can leverage
IBM Business Analytics software to capitalize on vast volumes of infor-
mation to enable more intelligent decisions, and they can become bet-
ter able to link top-level strategies with departmental plans.
For more information
To learn more about IBM Business Analytics software for telecommu-
nications please contact your IBM marketing representative
or IBM Business Partner, or visit the following website:
ibm.com/cognos/telecommunications
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