IBM Software Day 2013. Making innovation real through accelerated software and systems delivery

2. Making Innovation Real through Accelerated
Software and Systems Delivery
Rob Lamb
VP, WW Rational Sales

3. CEOs believe technology-driven business models are key
to innovation and growth
“The biggest risk we “Today’s connected economy is full
face is technological. of ambiguity, and the skills required
If we fail to anticipate to navigate that ambiguity are
a huge technology step, collaboration, creativity, and
we might go out of business.” communication.”
Industrial Products CEO Healthcare CEO
“To innovate, we need to take in
insights across industries and
knowledge from many different people.”
Electronics CEO

4. Software delivery is at the heart of today’s top technology trends
Big Data
New applications provide
insights by interpreting
massive quantities of data
Collaboration Cloud
Development and Operations teams High application demand requires
work in continuous application fast, scalable environments
delivery cycles for development / testing
Mobile Apps Intelligent/
Modern workforce expects Connected Systems
constantly updated Software Delivery The software component
software to connect to
in smart products drives value
enterprise systems
and competitive differentiation
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5. Organizations who effectively leverage software delivery outperform
their competitors… yet few are able to execute effectively
The importance of %
software development: believe it’s critical
But only… %
leverage it effectively today
Those who leverage it effectively outperform those who don’t
Outperformers 69%
Average performers 25%
Underperformers 6%
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6. Effective software delivery demands a quid pro quo
Engineering Governance
Practitioners Stakeholders
• Design, create, test • Achieve predictable
outcomes
• Reuse knowledge,
best practices
The Speed • Manage risk
• Address uncertain Of Trust • Ensure compliance
things first
• Improve software
• Be adaptive to change economics
• Visibility and transparency
Embrace Measurement Enable Agility

7. Succeeding in the new development reality
Engineering Governance
Practitioners Stakeholders
Integrate Collaborate Optimize
early and continuously in context across business outcomes
the extended lifecycle

8. A stakeholder feedback loop for requirements is important

9. Inhibitors to accelerated delivery for IT organizations
Line Software
Customers of Business Development Operations
1 2 3
Outsourcing
Distributed teams
Crowdsourcing
Partners
INHIBITORS 1 Slow feedback between Customers and Line of Business
2 Ineffective iteration between Line of Business and Development
3 Inefficient linkage between Development and Operations

10. Accelerated delivery for IT organizations
Line Software
Customers of Business Development Operations
Open Lifecycle Integration
Transparency, Traceability, Analytics
Accelerated Delivery
Integrate Collaborate Optimize

11. Inhibitors to accelerated delivery for product & systems organizations
Product Product Development Manufacturing &
Customers Management & Delivery Support
1
2
ALM & PLM
Suppliers 3
Partners
INHIBITORS 1 Poor end-to-end customer requirements visibility
2 Diverse perspectives among engineering disciplines
3 Complex network of stakeholders and actors

12. Accelerated delivery for product and systems organizations
Product Product Development Manufacturing &
Customers Management & Delivery Support
Open Lifecycle Integration
Transparency, Traceability, Analytics
Accelerated Delivery
Integrate Collaborate Optimize

13. Topical business needs driving development
Integration, Collaboration, Traceability
•Better control and results from outsourcing relationships
•Supporting mobile devices, and the dynamic change they bring
•Streamlining the link between development and operations (DevOps)

14. Disruptive technologies (Cloud, Mobile) are driving Outsourcing
• A Gartner benchmark study found that 55% of global organizations
Software Sourcing Spend
manage their sourcing activities tactically and at an operational level,
failing to add a strategic management layer and invest enough in
developing critical outsourcing competencies.
• Key challenges that organizations face outsourcing include:
• Loss of control
• Project requirements/management
• Lack of “true” visibility into what’s going on
• Sub-optimization due to a lack of dynamic collaboration
• Requirements External Supply Chain (2010-2015):
• Change • 7.4% CAGR to $361B
• Resource allocation • Increasing to >50% share of spend
• Reporting

15. Align outsourcing with a well-managed Software Supply Chain
IBM Rational delivers consistent business outcomes across the Software Supply Chain
 Rational Jazz keeps YOU in the driving seat
 Control of the project
 Dynamic visibility into who is doing what
 Early visibility into potential problems
 Complete transparency
 Easy and automated reporting
 In net..
 Significantly improve project success

16. Creating or integrating mobile applications?
The challenges IBM Mobile Development Lifecycle Solution
 Integrating these devices with existing backend systems
 Integrating mobile development with existing tools and
processes
 Dealing effectively with the constant change in devices, and Business Development
adding new devices, time to market pressures
 Potentially managing third parties creating the mobile Design Code Test Test Deploy
interfaces for you
Traceability across
the entire development lifecycle
The solution
 A world class HTML5 IDE (Worklight)
Open Lifecycle Integration
 Seamlessly integration into our Rational Jazz platform to
extend integrated lifecycle integration benefits
NEW
• IBM Mobile Development Lifecycle Solution
• IBM Rational Test Workbench (Green Hat)

17. Software delivery lifecycle: Emerging ― DevOps
Ideas Application and
Delivery
Portfolio Changes Virtual Prototypes
Continuous
Monitoring
Line Software
Customers of Business Development Operations
Continuous Portfolio Continuous Integration
Planning and Testing
Continuous Continuous
Development Deployment
Continuous
Optimization
Continuous Delivery
Target run-time:
Application Server, Cloud, Embedded Processor, Mainframe, Mobile, Power, PureSystems, etc.
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18. Enable continuous delivery by bridging the chasm
between development and operations
The solution Collaborative DevOps
 Create efficiencies and reduces errors by automating
resource provisioning
Development Operations
 Delivers automation across the entire lifecycle
 Development + operations Continuous Delivery
NEW Open Lifecycle Integration
• IBM SmartCloud Continuous Delivery
• IBM SmartCloud Control Desk v7.5
• IBM SmartCloud Application Performance Management v7.5
• IBM SmartCloud Provisioning v2.1

19. Summary
#1 impact to business is technology
 Software is at the heart of technology innovation… effective software delivery is critical
 Companies with effective software delivery processes outperform their competitors
IBM Rational integrated approach to software delivery is proven to
 Reduce errors, foster efficiency, and accelerate software delivery
 Make your outsourcing projects more predictable and successful
 Provides a continuous end to end integration from business requirements to operational deployment (DevOps)
 Allowing you to react to opportunities and threats FAST

20. www.ibm.com/software/rational
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