This presentation is intended to be used to educate clients on IBM's smarter systems for a smarter planet story and the new value proposition for IBM systems.

1. Smarter Systems for a Smarter Planet
Executive Overview
© 2010 IBM Corporation

2. Smarter Systems for a Smarter Planet
Smarter Planet:
the progress is inspiring
Smarter cities around the world
such as Dubuque
Smarter medicine in Spain
Smarter energy grid in Malta
Smarter traffic systems in Stockholm
2 © 2010 IBM Corporation

3. Smarter Systems for a Smarter Planet
Yet the reality can seem
daunting
Numerous system integrations are required to
make a city smarter
Tremendous analytic power is needed to
discover new treatments for cancer
Massive amounts of data flowing from hundreds
of thousands of smart meters must be read
multiple times per hour
Staggering numbers of images must be
captured, stored, managed and linked to billing
and collection systems in real time
3 © 2010 IBM Corporation

4. Smarter Systems for a Smarter Planet
Especially in light of today’s challenges
41% of data center managers claim their data centers will
max out their energy capacity within one to two years3
85%
Processor power doubles
every 18 months, but up to of this power often sits idle2
80% of digital data is now unstructured4 and requires
greater effort to transform it into usable intelligence
4 © 2010 IBM Corporation

5. Smarter Systems for a Smarter Planet
We need Smarter Systems
for a Smarter Planet
that redefine
Intentionally designing integrated systems—
performance and optimize resources
to deliver the highest possible value.
5 © 2010 IBM Corporation

6. Smarter Systems for a Smarter Planet
Smarter systems are optimized for the
needs and the workloads
of the world we live in today
6 © 2010 IBM Corporation

7. Smarter Systems for a Smarter Planet
The needs
Reduce the cost and complexity of managing data
Discover insights and optimize processes – in real time.
Achieve the business performance and scale required
Deliver operational efficiency & business agility
Manage risk, security and compliance
7 © 2010 IBM Corporation

8. Smarter Systems for a Smarter Planet
The workloads
Transaction Processing and Database Applications
Business Intelligence and Analytics
Business Process Management
Collaboration and Infrastructure Applications
© 2010 IBM Corporation

9. Smarter Systems for a Smarter Planet
Different needs
and priorities
Optimization requires
smarter systems
A wide range
of workloads
9 © 2010 IBM Corporation

10. Smarter Systems for a Smarter Planet
Smarter systems
deliver:
Management Business
of vast amounts agility
of data
Business Insight from Management of
performance information risk, security
and scale and compliance
© 2010 IBM Corporation

11. Smarter Systems for a Smarter Planet
Store, manage and
retrieve vast amounts
of data …
... without creating unnecessary cost or complexity
11 © 2010 IBM Corporation

12. Smarter Systems for a Smarter Planet
Deliver business
performance & scale …
… yet consume less energy, floor space and human resources
12 © 2010 IBM Corporation

13. Smarter Systems for a Smarter Planet
Turn information
into insight …
… quickly enough to empower new and improved business processes -
operating in real time
13 © 2010 IBM Corporation

14. Smarter Systems for a Smarter Planet
Increase business
agility …
... to improve service delivery
14 © 2010 IBM Corporation

15. Smarter Systems for a Smarter Planet
Effectively manage
risk, security and
compliance …
… so you can focus on innovation
15 © 2010 IBM Corporation

16. Smarter Systems for a Smarter Planet
IBM is building Smarter Systems
for a Smarter Planet
Management Business
of vast amounts agility
of data
Business Insight from Management of
performance information risk, security
and compliance
and scale
16 © 2010 IBM Corporation

17. Smarter Systems for a Smarter Planet
IBM innovation at all levels
provides a portfolio of systems, optimized for
individual needs and workloads, based on:
Deep understanding of client needs
Massive investment in technology leadership
Robust integration of systems and software
17 © 2010 IBM Corporation

18. Smarter Systems for a Smarter Planet
Smarter systems from IBM
can help UNIX® clients that are migrating from
competitive systems save up to:
95% on software
licensing
97% on floor
space
95% on
energy
18 © 2010 IBM Corporation

19. Smarter Systems for a Smarter Planet
Smarter systems from IBM
enable you to add memory to x86-based systems
independently of the processor4
Add up to 6xmore memory per
processor
Reduce storage
costs by up to 97%
and licensing
costs by 50%
19 © 2010 IBM Corporation

20. Smarter Systems for a Smarter Planet
Smarter systems from IBM
can help you optimize data and transaction
processing workloads and
save an average
36% over competing
offerings. 5
20 © 2010 IBM Corporation

21. Smarter Systems for a Smarter Planet
Smarter systems from IBM
helped a business struggling with data
management challenges:
reduce its compute
footprint by 50%
and power
costs by 30%
while growing
the business by 200%
21 © 2010 IBM Corporation

22. Smarter Systems for a Smarter Planet
Smarter systems from IBM
Ready for work
Built for change
Fueled by expertise
22 © 2010 IBM Corporation

23. Smarter Systems for a Smarter Planet
Trademarks and notes
IBM Corporation 2010
 IBM, the IBM logo, and ibm.com, are trademarks of International Business Machines Corp., registered in many jurisdictions
worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM
trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml.
 Intel is a trademark or registered trademark of Intel Corporation or its subsidiaries in the United States and other countries.
 UNIX is a registered trademark of The Open Group in the United States and other countries.
 References in this publication to IBM products or services do not imply that IBM intends to make them available in all
countries in which IBM operates.
1 Forrester Research, The State Of Global Enterprise IT Budgets: 2009 To 2010, Jennifer Belissent, Ph.D., November 18, 2009,
http://www.forrester.com/rb/Research/state_of_global_enterprise_it_budgets_2009/q/id/53332/t/2
2 According to IBM estimates
3 According to IBM research
4 IBM, “IBM Announces Smart Analytics and Transactional Systems to Draw Key Insights from Vast Amounts of Data,” news release, April 7, 2010,
http://www-03.ibm.com/press/us/en/pressrelease/29823.wss
5 All statistics based on IBM findings.
6 International Technology Group, Los Altos, California, Value Proposition for IBM DB2 9.7: Cost Savings Potential Compared to Oracle Database 11g,
August 2009, ftp://public.dhe.ibm.com/common/ssi/sa/wh/n/iml14187usen/IML14187USEN.PDF
23 © 2010 IBM Corporation