This document discusses how social networks are transforming asymmetric warfare and counterinsurgency operations. It explores how militaries are using professional social networks for improved collaboration, communication, and intelligence gathering. Examples are provided of how social media monitoring detected threats and provided timely warnings. The document also discusses best practices for social media monitoring and analytics to support military and law enforcement operations.

1. Anthony Fiorot - WW Web Experience & Social Business Solutions Executive
10 October 2012
Social Networks: The Next Emerging Spectrum in Asymmetric
Warfare & Counter Insurgency Operations (COIN)
© 2009 IBM Corporation

2. Social Networks: The Next Emerging Spectrum in Asymmetric Warfare
& Counter Insurgency Operations (COIN)
Social Networks are the next emerging spectrum in Asymmetric Warfare Operations. We
will explore how professional social network technologies are transforming the Command
Post of the Future. We will discuss next generation collaboration and communications
capabilities. How our enemies and terrorists are using social technologies to communicate
and collaborate in Asymmetric environments. We will discuss social analytic techniques and
emerging tradecraft. We will discuss emerging best social practices in support of
Operations Other then War (OOTW), specifically Counter Insurgency Operations (COIN),
Humanitarian and Disaster Response Operations.
© 2009 IBM Corporation

3. A Social Transformation is taking place in how people
communicate and how relationships form and develop
Social
Internet
PCs
Departmental The Fifth IT Era:
The era of
Mainframe
3 © 2009 IBM Corporation

4. The Social Transformation has brought upon us Social Business
Social Business embraces networks of people with social collaboration
technologies and tools to create business value and opportunities
A Social Business...
Connects people across all types of boundaries
Allows networks of people to form and dissipate as needed
Delivers the right content and expertise to the right people
Improves and accelerates how works get done
4 © 2009 IBM Corporation

5. Government leaders plan dramatic improvements in organizational
openness through greater external and internal collaboration
To what extent will you sustain or make changes to the following aspects of your organization over the next 3 to 5 years?
Government Global
Partnering/collaborating with other organizations 59% 53%
59% 53%
Internal collaboration 47% 52%
47% 52%
Management and/or organization structure 41% 40%
41% 40%
Governance models 40% 31%
40% 31%
C-suite composition, skills and responsibilities 39% 41%
39% 41%
Decision-making processes 37% 43%
37% 43%
Supervisory board composition 23% 15%
23% 15%
Values of your organization 18% 18%
18% 18%
Source: The IBM CEO 2012 Study. The response sample = 176 Government organizations out of 1700 CEOs
5 © 2009 IBM Corporation

6. “What’s Your Social Business Strategy for Your Defense Agency ?”
Would you be interested in learning how other defense and
government agencies are using “Professional Social Network
Solutions” to:
•Become more proactive and not reactive
•Be a more efficient government workforce
•Improve inter-agency services
•Improve your analysts web experience
•Share & Retain Knowledge – Retiring Workforce
•Attract New Hires - Social
•Be more mobile & agile
•Modernize & Transform
•Be innovative?
•Save money & reduce budgets
© 2009 IBM Corporation

7. Social Intelligence Environment (SIE) Defined
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8. The INTELLIGENCE Cycle
Monitoring & Analyzing the Social Intelligence
Environment (SIE) - provides critical intelligence for
law enforcement investigations & operations
8 © 2009 IBM Corporation

9. Social Threat Assessment and Intelligence Process
Monitor -
Analyze -
Disseminate -
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10. Monitoring the Social Intelligence Environment (SIE)
Website - www.tactrend.com
Whitepaper - http://www.hmstech.com/tactrend/Tactical-Trending-White-Paper.pdf
© 2009 IBM Corporation

11. Monitoring the SIE – LE Intelligence
© 2009 IBM Corporation

12. Monitoring - Two Recent Defense Use Cases
Case Study – “Para Jumper (PJ)” In October 2011, a women
tweeted “Please say a prayer for my BFF’s husband who is a PJ
in the Air Force, he got shot three times in Afghanistan last
night.” The command found out that a member in it’s
command was wounded in action on Twitter before the
official military messaging notification system.
Case Study – “IED In Afghanistan” US and allied personnel
send out Twitter messages on observed Improved Explosive
Device (IED) explosions or detections to share immediate
intelligence with other members across their command.
Most fastest and quickest way to warn each other of IEDs in
the AOR.
© 2009 IBM Corporation

13. Monitoring – Bin Laden Raid - Pakistan
One Tweet Could Have Compromised the Mission !
© 2009 IBM Corporation

14. Monitoring - Two Recent Counter Terrorism Use Cases
Case Study – “I Have A Bomb On This Plane” (Miami
Airport) In January 2012, an airline passenger tweeted
she had a bomb on a Jet Blue commercial aircraft at
the Miami International Airport. Within 3 minutes of
detecting the Tweeted threat, a suspect was identified.
TSA and FBI were immediately notified and the
passenger was detained before the plane departed the
gate. No bomb was found… but the suspect did get her
hashtag wish: #tostayinmiamialittlewhilelonger.
Case Study – 2012 SUPERBOWL Threat – Just days
before the 2012 Superbowl, "RulingElite" Tweeted he
would carry out a biological attack designed to kill
thousands of fans in the stadium. Out of one billion
Tweets, our technology and tradecraft detected and
reported this threat to authorities in real-time.
© 2009 IBM Corporation

15. Actual Photos found on one person’s open and public Twitter Account
© 2009 IBM Corporation

16. But Wait There’s More !!!
© 2009 IBM Corporation

17. Best Practices & Things to Consider When It Comes to Social
Monitoring for Law Enforcement Intelligence & Operations
1. Partner with LE Social Intelligence Partners not marketing &
social media analytics companies
2. LE Intel Methodology that complies to privacy laws
3. Cloud / Anonymous / No Bread Crumbs
4. Evidence / Forensics / Prosecution
5. Fuse Geo Spatial / IMINT / Social Monitoring / Reporting
6. Create a virtual Intel COP mashing all your data
7. Collaborate / Share Intel Using Your Social Tools (Instant
Messaging / Professional Social Networks)
8. Real time language translation
17 © 2009 IBM Corporation

18. Combining Social Monitoring with Social Analytics -
Predicting Events & Activities Before They Happen
Ingesting unrelated big data and finding the relationships !
© 2009 IBM Corporation

19. Analyzing Use Case - Syria Case Study
Benefit:
– Within a Major Command, on
average it takes 75 Analysts to only
view 9% of the Social Intelligence Our Social Monitoring
Environment (SIE) & Analytics Platform
– SIE Analytics: We believe we can predicted 12 out of 15
events in Syria before
accomplish 100% with just 25 they occurred last
analysts month
19 © 2009 IBM Corporation

20. UNCLASSIFIED
Most Influential vs Most Followed
MASS INFLUENCER
Wael Ghonim @Weddady – Mass Influencer
Twitter Followers: 86,000+ Twitter Followers: 6,900+
Reactions Generated: 3,291 Reactions Generated: 1,281
Reactions per 1K followers: 38 Reactions per 1K followers: 186
Justin Bieber
Twitter Followers: 7.4 Million
Reactions Generated: 294
Reactions per 1K followers: 0.04
UNCLASSIFIED © 2009 IBM Corporation

21. UNCLASSIFIED
Case Study - Trevon Martin / Miami High School / Walk Out
UNCLASSIFIED © 2009 IBM Corporation

22. Analyzing Use Case –
2011 Asia Pacific Economic Cooperation (APEC)
Protecting the President & Asia Pacific Prime Ministers at the Asia Pacific Economic Committee (APEC)
Hawaii, November 2011
© 2009 IBM Corporation

23. Combining Social Monitoring and Analytics with Real-Time
Dissemination / Collaboration
Professional Social Network Technologies for Defense, Intelligence &
Counter Terrorism)
Share New Insights and Knowledge Using “Professional Social Network Technologies”
© 2009 IBM Corporation

24. Defense Case Study – United States Special Operations Command (USSOCOM)
International SOF Information Sharing System (ISISS)
ISISS - Enables International Special
Operations Forces (ISOF) from over
120+ countries the ability to
communicate and collaborate through
professional social network
technologies to share knowledge and
create new insights.
© 2009 IBM Corporation

25. © 2009 IBM Corporation

26. Dissemination / Collaboration –
United States Special Operations Command (USSOCOM)
ISISS Program
© 2009 IBM Corporation

27. Defense Case Study – United States Special Operations Command (USSOCOM)
International SOF Information Sharing System (ISISS)
ISISS – Screenshot of the
SOF Asia Pacific Region –
Includes SAF SOF members.
ISISS Features –
Profiles
Communities
Language Translation
Files
Training Videos
Activities
Blogs
Wikis
Instant Messaging
eMail
© 2009 IBM Corporation

28. Extending the Social Experience to the Tactical (Mobile) Edge
28 © 2009 IBM Corporation

29. Social Business Framework can address the challenges faced by agencies
through 3 business outcomes
Citizen Interaction How People Work
Deepen relationships Generate new ideas Enable a more effective
Business
outcomes with citizens faster Federal workforce
(external) (external + internal) (internal)
Target Citizen Customer Service Departments Government and Operation Leaders,
audiences and Organizations Local Government and Innovation Leaders
Human Resources
Business
challenges Citizen Expectations Seeding innovation Breaking down silos
IBM CEO 2012 Engaging citizens as Amplifying innovation with Empowering employees
Study partnerships through values
individuals
alignment
Professional Social Collaboration Capabilities
Communities and Forums Expertise and Content Tagging Knowledge Management
Enabling Dynamic personal profiles and status
Social Portals Social Analytics
capabilities
Mobile Applications Crowd-sourcing & Collective Intelligence updates
Blogs and Wikis Cross Agency and Cross Department Content management based on the
Open Data Collaboration person, not the document
“Open”
principles Transparency Accessibility Participation Collaboration
29 © 2009 IBM Corporation

30. Examples of how federal governments are using professional
social networks to drive each business outcome
Deepen relationships Generate new Enable a more
with citizen ideas faster
(External + Internal) effective workforce
(External) (Internal)
Promote citizen community Formulate Crowd sourcing for Promote a collaborative virtual
blogs and social forums new services environment
Use of Jams, blogs and wikis to Develop knowledge sharing and
Conduct citizen care analytics
address challenges and solve promote asset re-use
Connect right experts to answer Develop talent sourcing
problems
citizen questions
Promote virtual gaming for Infuse community building
Improve community driven
innovation and education Promote blogs, wikis
citizen support and engagement
Improve ways of designing and Create social internal platforms for
Inform and educate citizens producing services rewards and recognition
continuously Integrate citizen feedback and Promote Borderless Public
Bring in Transparency and insight with program and service Service Organization
accountability for an improved development Generate real-time information
perception of Government Create social platforms for accessibility
Open data and share service citizen award/recognition Develop skills by virtual
information Innovate to exceed citizen training/gaming within
expectations departments
Open data and share service Open data and share service
information information
30 © 2009 IBM Corporation