Presentation held at IBM Denmark locations in October 2011.

1. Social Business @ IBM Denmark
October 2011
Christian C Carlsson | Digital Strategist | twitter.com/chris_carlsson | http://linkd.in/chris_carlsson

2. 2 © 2011 IBM Corporation

3. “How we differentiate ourselves from competition; how we
change ahead of the curve; how we collaborate,
innovate, listen, and act; how we make our self smart.”
It’s about our Digital Presence – both IBM as a Brand, and
you as IBM’ers
It is not a “technical” game, it is “behavioral”
3 © 2011 IBM Corporation

4. Social Engagement is about…
You
4 © 2011 IBM Corporation

5. Why so important
5 © 2011 IBM Corporation

6. Why so important: The IBM Brand is experienced through the
IBM’er – off line as well as online!
6 © 2011 IBM Corporation

7. Why so important: Go where our clients and prospects go
7 © 2011 IBM Corporation

8. Why so important: Journalists, PR, Media, Communications
What’s
the ne
Resea xt stor
rch fo y
r a sto
What ry
exper
ts to i
… ntervi
ew
8 © 2011 IBM Corporation

9. Why so important: Trust and Credibility
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10. Why so important: Reach and Amplification
Troels Bisgaard Laursen Vig shared your article: "7 Lessons
From Successful Companies on LinkedIn"
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11. Why so important: You; its about your career; Personal Branding
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12. Source: http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-
candidates-infographic/?utm_source=iphoneapp
Social media monitoring service Reppler recently surveyed more than 300 hiring professionals to
determine when and how job recruiters are screening job candidates on different social networks.
12 © 2011 IBM Corporation

13. Source: http://mashable.com/2011/10/23/how-recruiters-use-social-networks-to-screen-
candidates-infographic/?utm_source=iphoneapp
Social media monitoring service Reppler recently surveyed more than 300 hiring professionals to
determine when and how job recruiters are screening job candidates on different social networks.
13 © 2011 IBM Corporation

14. We’re great at Social Business internally
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15. Example: IBM’ers on Twitter
15 © 2011 IBM Corporation

16. Our Policy
IBM er nuancerede omkring sociale medier
og mener, at brugen af sociale medier kan
være med til at fremme arbejdsrelateret
networking mellem medarbejdere og
forretningsforbindelser.
IBM har fuld tillid til og respekt for, at alle
medarbejdere i IBM selv kan bedømme,
hvordan de kan benytte sociale medier i
arbejdstiden.
16 © 2011 IBM Corporation

17. IBM Social Computing Guidelines
Brug din sunde fornuft og sørg for at følge IBM's Business Conduct Guidelines
Du er personlig ansvarlig for det indhold, du publicerer via sociale medier
Informationer publiceret på sociale medier er som udgangspunkt offentlige - også
selvom det kun er publiceret til en lukket kreds.
Det er ikke tilladt at publicere fortrolige og interne oplysninger
IBM tolerer under ingen omstændigheder mobning eller lignende adfærd
Glem ikke dit primære arbejde
Tilfør værdi
Udvis respekt for ophavsrettigheder og undgå at citere
Not rocket science,
andre uden deres tilladelse same thing offline
Respekter dit publikum
applies online.
Vær en god ambassadør for IBM – også uden for
arbejdstiden
Full version in English: http://w3.ibm.com/blog/guidelines.html
http://www.ibm.com/blogs/zz/en/guidelines.html
17 © 2011 IBM Corporation

18. How to go about
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19. Is the first step to choose a tool
and get started?
19 © 2011 IBM Corporation

20. 1. Why / Goal setting
What do you want to learn?
What knowledge, skills, and passions make you unique?
What do you want to achieve with your presence? Do you want to publish your work?
Do you want to network? Do you want to promote IBM?
Who is your audience? Do you want to communicate with customers or with like-minded
peers?
Whose opinions do you value?
What value can you create for others?
How frequently do you plan on engaging in social activities?
20 © 2011 IBM Corporation

21. Advice: For someone who wants to take their social media influence and
presence to the next level
Influence comes when others see you really believe in what you
are talking about.
• do what you love
• be passionate about what you do
• and stick to what you believe in
Source: Michael Brandvold, twitter.com/michaelsb
21 © 2011 IBM Corporation

22. 2. Who are you?
Example:
Visualize &
Explaining
concepts
Example:
Architecture &
Drawing
Example:
PMP
Agile
Outsourcing
22 © 2011 IBM Corporation

23. 3. Your Digital Elevator Pitch
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24. Social Business @ IBM bit.ly/w3socbiz
24 © 2011 IBM Corporation

25. The Social Media Landscape has zillion of tools and sites...
Check out http://www.go2web20.net/
for a collection of Social Media Tools.
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26. Mainstream channels
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27. What could you use
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28. Usage
Research
Collaborate and network
Listen to your audience
Promote events, etc.
Type
Real time (lifespan of ~1 hour)
Mainly text, 140 characters (microblog)
Stats (Source: http://blog.overskrift.dk)
February 2011: 30.000 DK users / 421.000 Tweets
Good to know
Link with your LinkedIn profile
Use as sign-in for many web sites and applications
IBM Denmark perspective
Follow twitter.com/ibmdanmark
Encourage to use at events and happenings
Register at http://kvidr.dk
28 © 2011 IBM Corporation

29. 29 © 2011 IBM Corporation

30. 30 © 2011 IBM Corporation

31. Usage
Research
Collaborate and network
Listen to your audience
Promote events, etc.
Type
Real time (lifespan of ~1 hour)
Mainly text, 140 characters (microblog)
Stats (Source: http://blog.overskrift.dk)
February 2011: 30.000 DK users / 421.000 Tweets
Good to know
Link with your LinkedIn profile
Use as sign-in for many web sites and applications
IBM Denmark perspective
Follow twitter.com/ibmdanmark
Register at http://kvidr.dk
31 © 2011 IBM Corporation

32. Usage
Present your work, product, service, thought leadership
Social Discovery / Research
Lead generation
Type
“Graphical” like presentations
But also video and PDF’s
Good to know
Link with your LinkedIn profile
Embed function for i.e. blogs
Follow specific contributors
IBM Denmark perspective
Slideshare.net/ibmdk
Encourage to use IBMDK or personal account, or both
(process for uploading to IBMDK being worked on)
Use for specific events, brands, industries, solutions,
etc.
32 © 2011 IBM Corporation

33. Example: SlideShare and PDF’s
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34. Example: SlideShare
and ibm.com/dk
34 © 2011 IBM Corporation

35. http://www.slideshare.net/IBMDK
35 © 2011 IBM Corporation

36. Usage
Networking
Improve Search ranking
Communities / Groups
Ask questions, survey your network
Recruitment
Stats
80+ million user world wide
650.000+ registered users in Denmark
Good to know
Link with your Twitter account
Build and maintain your network, one day you might
need it
Use the Events function for your next client gathering
Use as your Daily news Channel
IBM Denmark perspective
Under discussion, evaluation (i.e. Events, InMail, IBM
DK page, traffic to ibm.com/dk, etc.)
36 © 2011 IBM Corporation

37. Example: start by building your network and improve your search rank
37 © 2011 IBM Corporation

38. Example: Groups for sharing, questions, answers, events, networking,
etc…
38 © 2011 IBM Corporation

39. Example: Events and your Network
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40. 40 © 2011 IBM Corporation

41. Tip: Link Twitter with LinkedIn
41 © 2011 IBM Corporation

42. Good to know: Use as sign-in for many web sites and applications
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44. Statements on social media
What you use, and how you use it, is totally up to you. It’s personal.
The value you get out from social media is strongly connected to
what value you give!
It takes time to build your network and build trust.
Experiment, try, fail, learn, adjust… try, fail, learn, adjust… try…
44 © 2011 IBM Corporation

45. Thank You!
Christian C Carlsson | Digital Strategist | twitter.com/chris_carlsson | http://linkd.in/chris_carlsson
45 © 2011 IBM Corporation