Digital Transformation - Creating new business models where digital meets physical Glenn Brouwer Director, Enterprise and Industry Sales – Europe, IBM Netherlands Individuals and businesses alike are embracing the digital revolution. Social networks and digital devices are being used to engage government, businesses and civil society, as well as friends and family. People are using mobile, interactive tools to determine who to trust, where to go and what to buy. At the same time, businesses are undertaking their own digital transformations, rethinking what customers value most and creating operating models that take advantage of what's newly possible for competitive differentiation. The challenge for business is how fast and how far to go on their path to digital transformation. Glenn will share his experience through working with clients how companies are defining new strategies for integrating digital and physical elements to successfully transform their business models and set new directions for entire industries.

1. Glenn Brouwer
Director Enterprise & Industry Sales
IBM Software Europe

2. Our lives in 2017?
http://www.youtube.com/watch?v=6Cf7IL_eZ38

3. In 2015...

5. 460 Million Connected Mobile Internet Devices!

10. https://www.youtube.com/watch?v=0g9YwZ6zPsU

11. More than 50 Mio users online play
Farmville each day!
55% Women, playing more than once
per day!
> 1 Billion
Active
Users

12. December 2011 250 Mio tweets per day
December 2012 500 Mio tweets per day
182.500.
000.000new
=

14. 14

16. We are here
Sensors
and Devices
Social
Media
VoIP
Enterprise
Data
2013
In just
two days
we now generate as much data
as was generated in total
through 2003
80% of all data
is unstructured and growing 15
times the rate of structured data
Over 1 billion
tweets
are sent every 3 days
5 million
trade events
are clocked every day
2015
Percentage of
uncertain data
Data is growing exponentially and demands
new approaches (technology and strategy)
2015 2020
44 zetabytes
90%
By 2017
Of data created over the last
10 years was never captured
or analyzed
The collective computing and
storage capacity of
smartphones will surpass all
worldwide servers
60%
2X
Of valuable sensory data loses
value in milliseconds
Rate of data creation compared
to the expansion of bandwidth
over the past decade

17. What is driving IT demand?
Explosion of
Mobile
Devices
Infrastructure
Optimization –
Cloud Computing
Growth of
Social Media
Advanced
Predictive
Analytics
Real-time
Sensor DataCyber Security Data$

18. Leaders will take a systematic and integrated
approach to drive enterprise innovation
Syste
ms of
Insight
Enterpri
se
Innovati
on
Systems of Insight
How are you harnessing Big Data
for competitive advantage?
Systems of Engagement
How are you harnessing mobile and
social to transform relationships with
customers, employees and citizens?
IBM works with Clients to
build and integrate:
Systems
of
Record
Systems of
Engageme
nt Systems of Record
How are you transforming your existing
IT systems for the requirements of the
new era?
Systems
of Record
Systems of
Insight
Systems of
Engagement
Pervasive Security
Intelligence
Enabled by
Cloud
Enterprise
Innovation

19. Systems of
Record
Systems of
Insight
Pervasive Security
Intelligence
Enabled by Cloud
Systems of
Engagement
Enterprise
Innovation
“Run the business”
“Change the business”
Drives need for continuous IT
Optimization
Fuels investments in
Innovation
Innovation$$$
$$$
“Act as Manufacturer”
“Think as Retailer”
“2SpeedIT” approach to Balance Optimizing Existing
Systems with Innovation

20. © IBM Corporation21
Frontline
decision making
New mobile apps are
consolidating decision
making at the fingertips of
people who need to act
Disruptors are reinventing business processes and
leading their industries with digital transformations
Real time insight
driven processes
Insight from nontraditional
data sources is being infused in
business processes to create
new business moments
Digital
Innovation
New innovations are
composed leveraging digital
services from a broad
ecosystem

21. ! An approach for leaders to guide
their teams to achieve market
outcomes
! An approach for project teams
(business, design, & technology) to
develop exemplary solutions
! An approach to transform
companies into becoming
customer-centered
IBM Design Thinking is a framework for
collaboration that helps us create innovative
experiences with real market value.
Explore
Understand
Design &
Prototype
Evaluate
New Business Models require new Culture and Skills

22. Tools to enable your New Client Experience

24. Why does this happen?

28. What we created…
KPN Amsterdam Arena 4G App

29. © IBM Corporation21
Developers
need a digital
innovation
platform to
rapidly bring
new products
and services
to market
Digital
Innovation
Platform
– Extend existing IT investments into cloud
business and delivery models
– Enable seamless delivery with full
DevOps and app lifecycle management
– Use any combination of public, dedicated
and local development and deployment
Bluemix provides expertise and services across market leading
categories:
Security
Database
Cloud Integration
Business Analytics
Web and application
Internet of Things
DevOps
Portability
Mobile
http://www.ibm.com/cloud-computing/bluemix/solutions/mobilefirst/

30. Accelerate Cultural Change through leveraging
the Eco System

33. Internet of Things digitizes our world, providing us with prolific
amounts of data and new delivery models that allow business
to engage in new value creation

35. Envision the art of the possible
This Transformation requires the activation of a digital front office
that is enabled by a globally integrated enterprise

36. Envision the Art of the Possible
IBM has market leading capabilities, assets and solutions to help clients to:
This Transformation requires the activation of a digital front office
that is enabled by a globally integrated enterprise
Why
IBM?

37. http://www.ibm.com/analytics/us/en/internet-of-things/

38. www.ibm.com
gbrouwer@nl.ibm.com
+ 31 6 222 31 306
http://nl.linkedin.com/pub/glenn-
brouwer/3/a55/264
www.facebook.com/glennbrouwer
www.twitter.com/glennbrouwer
Thank You