1) IBM PureSystems provides pre-integrated and pre-configured systems to help clients close the gap between business innovation and IT capabilities. 2) It offers a continuum of value from flexible building blocks to fully integrated systems. This provides clients with simplicity, rapid deployment, agility and elasticity. 3) The document discusses how IBM PureSystems can help clients optimize workloads across Mainframe and PureSystems environments through fast provisioning, standardization, reduced maintenance costs and clear deployment strategies.

1. © 2013 IBM
Corporation
IBM PureSystems –
wenn sich die IT Ihren Anforderungen anpasst
Erik Radtke
Vice President Technical Sales, Europe
7. Mai 2013

2. © 2013 IBM Corporation
IBM PureSystems!

3. © 2013 IBM Corporation
HAPPY Birthday IBM PureSystems!

4. © 2013 IBM Corporation
As IT moves to the strategic center of business
The model must shift to Smarter Computing
Traditional
Computing
Businessinnovation
Technology Innovation
Smarter
Computing
Smarter with:
• Built-in expertise
• Ability to sense
and anticipate
• Systems of engagement

5. © 2013 IBM Corporation
Clients have tried various approaches to close the gap
Client-tuned
Systems
Appliances Cloud
Flexibility
Control
Simplicity
Rapid Deployment
Agility
Elasticity
Time and Expense
Required Single Purpose
Shared Dependence
What if you could have the best of all three?
Benefits
Challenges

6. © 2013 IBM Corporation

7. © 2013 IBM Corporation
Servers
Storage
Networking
Virtualization
Management
Middleware
Deployment
Applications

8. © 2013 IBM Corporation
A Continuum of Value from Building Blocks to Systems
10/40GbE, FCoE,
IB 8/16Gb FC
IBM Flex System Building Blocks
Networking
Chassis
14 half-wide bays
for nodes
Compute
Nodes
Power 2S/4S*
x86 2S/4S
V7000 Expansion
Storage
Nodes
Flex System
Manager
Management
Appliance
Expansion
PCIe,
Captive Storage
Pre-configured, pre-integrated,
integrated expertise
Infrastructure
Delivering Infrastructure Services
Application Platform
Delivering Platform Services
Data Platform
Delivering Data Services
Integrated by Design

9. © 2013 IBM Corporation
Context
Client using HP and VMware interested in new x86
infrastructure
Cloud ready
Improve VMware licenses costs
Investment protection
Existing Portals
Existing Storage
Decided for IBM PureFlex
Managing VMWare and KVM hypervisor
SmartCloudEntry
Platform as a Service (PaaS) Cloud
Integrated storage virtualizing internal and external
storage
Key Client Benefits
Ability to manage different hypervisors
VMWareVMWare costcost
Migration tool VMWare -> KVM images
Integration with existing environment
Cloud Portal & Storage
Cloud Portal showing SLA and cost based on different
hypervisors (VMWare & KVM hypervisor)
Simple Management of Compute, Storage and Network
through Flex System Manager
Virtualization with multiple hypervisors
Managed Service Provider - Nordics
45 years of experience developing proven IT solutions and
concepts, along with the deep expertise of 800 top IT consultants.

10. © 2013 IBM Corporation
IBM PureFlex ITE
FSM Functions - API
Smart Cloud Entry and Rest API and SDK
Client Current Portal (Service Now)
Controls FSM
API
Vmware clusters KVM Clusters
Flex Network
Flex connected Storage
Storage CStorage BStorage A
Smart Cloud Portal
Actions like
Create,
modify,
delete, etc..
End user
Request
Network pools Network pools
ComputePoolsComputePoolsComputePoolsComputePools ComputePools
Virtualization with multiple hypervisors
IBM SmartCloud
supporting
OpenStack
Client Concept
FSM

11. © 2013 IBM Corporation11
Benefits of IBM PureSystems
11
Multiple
Hypervisors
Smart Cloud
Ease of
Management

12. © 2013 IBM Corporation
Virtualization with multiple hypervisors
Official European References

13. © 2013 IBM Corporation
Client Requirement
Consolidate current infrastructure with full virtualization, more
performance
Intel & AIX based applications, mainly based on
Oracle DB
SLAs for Disaster Recovery
Simple and cost effective management
Aggressive time frame
Aggressive storage performance and cost requirements
Competition VBlock (VCE - Cisco) and Oracle
Key Client Benefits
Solution that fits the specific end Client SLAs regarding
disaster recovery with Metro and Global mirror
storage performance and cost (Easy Tiering of
V7000)
Simple and integrated infrastructure that can be
replicated to other Clients.
man power cost effective
hybrid virtualized solution
Intel & Power AIX based Appls
Cloud services through Smart Cloud Entry.
Multi-platform capabilities and High Availability & Disaster Recovery
Managed Service Provider - France
More than 250 Clients references in IT Services, Application
Integration Hosting Client Infrastructure.

14. © 2013 IBM Corporation
Eth Switch Eth Switch
Mgm node
Rack 1 Chassis 1
Storage IBM V7000
FC Switch FC Switch
Power 7 4s node
VMWare
Production site DR site
Portable modular data center
Mirror
(async)
VMWare
VMWare VMWare
Eth Switch Eth Switch
Rack 2 Chassis 2
Storage IBM V7000
FC Switch FC Switch
Power 7 4s node
VMWareVMWare
VMWare VMWare
Cisco Switch Cisco Switch
LVM
Mirroring
EN4093
Stacking
EN4093
Stacking
Metro Mirror
Global Mirror
‘Low Bandwidth’
Eth Switch Eth Switch
Rack 1 Chassis 1
Storage IBM V7000
FC Switch FC Switch
Power 7 4s node
VMWareVMWare
VMWare VMWare
VMWare VMWare
Cisco Switch
Mgm node
San-IP router
SAN06B-R
San-IP router
SAN06B-R
Rack 2
3650 M3
DS3512
3650 M3
EMC AVAMAR
NEO 4000 Library
Backup server
and Library
infrastructure
Smart Cloud Entry
8 km
Multi-platform capabilities and High Availability & Disaster Recovery
Client Concept

15. © 2013 IBM Corporation15
Benefits of IBM PureSystems
15
Multiple
Hypervisors
Smart Cloud
Ease of
Management

16. © 2013 IBM Corporation16
Benefits of IBM PureSystems
16
Multiple
Hypervisors
Smart Cloud Multiple
Platforms
Ease of
Management
High Availability
Disaster Recovery
Easy Tiering
Storage

17. © 2013 IBM Corporation
Multi-platform capabilities and High Availability & Disaster Recovery
Official European References

18. © 2013 IBM Corporation
This Client is one of the leading players in the global insurance and
financial products market with a presence in 68 countries and operating
through 521 subsidiaries
Context
Client decided to consolidate SAP to a single, pre-
engineered, cloud-ready, platform.
Considered to consolidated SAP workload on target
x86, VMware, Linux.
The selected solution has to become the reference
platform for new workload.
Fujitsu and Oracle were on the Client short list with
their cloud platform.
Integrated infrastructure for multi tier application landscape (SAP)
Key Client Benefits
Quick migration of SAP with performance benefit and less effort,
cloud-ready
Simplified management of Storage, Network and Servers through
FSM -> Better TCO
PureFlex hybrid solution enabled Client choice of migration and
future development.
PureFlex high performance, low admin
internal network bandwidth enabling fast backup
and restore.
V7000 storage compared to EMC vMax.
Global Insurance - Italy

19. © 2013 IBM CorporationPadova Mogliano
Eth Switch Eth Switch
Mgm node
Chasiss
Storage IBM V7000
FC Switch FC Switch
Power 7 4s node
Power 7 4s node
VMWare
Power 720 TSM Agent
Storage
Tape/VTL
Storage IBM V7000
Mirror
(async)
VMWare
VMWare VMWare
VMWare
Power 7 4s node
Power 7 4s node
Integrated infrastructure for multi tier application landscape (SAP)
Power - SAP DB
Power – SAP DB
SAP HR (PRD)
SAP HR (PRD)
SAP Applications and DBsSAP Applications and DBs
Client Concept

20. © 2013 IBM Corporation20
Benefits of IBM PureSystems
20
Multiple
Hypervisors
Smart Cloud Multiple
Platforms
Ease of
Management
High Availability
Disaster Recovery
Multitier Applications:
Compute, Storage, Network in
one Box and one Mgmt
All Choices for future
development
Easy Tiering
Storage

21. © 2013 IBM Corporation
Integrated Infrastructure for multi tier application landscape (SAP)
Official European References

22. © 2013 IBM Corporation
IT company owned by the Ministry of Economy and Finance,
providing service to various agencies.
Context
Large and growing IBM WebSphere Application Servers
Increasing effort of WebSphere specialist team.
New projects using IBM BPM.
Looking to reduce costs and time to perform repetitive tasks
such as provisioning of new system, integration testing and day by
day maintenance
>1000 developers involved in application projects and 300 testers
continuously test and deploy new application features and
components
Deploy applications faster with less cost
Key Client Benefits
Fast provisioning of new WebSphere Application
Server hosting environment.
Significant reduced workload of WebSphere
specialist team in all repetitive tasks.
Significant reduced time and resources in test,
monitoring and deployment of Websphere and BPM
applications.
Standardization on patterns provided by IBM based on
best practices or custom developed patterns
Public - Italy

23. © 2013 IBM Corporation
Weeks of manual effort &
documentation and ongoing
maintenance
Before Now
Process
Center
HTTP
Server
HTTP
Server
Process
Server
Process
Center
HTTP
Server
HTTP
Server
Process
Server
Deploy
BPM
• Ability to customize and extend the pattern
• Easier management and maintenance with ability to monitor and apply
maintenance at the pattern level vs. individual server instances
Client Concept
Deploy applications faster with less cost

24. © 2013 IBM Corporation
Leader in banking and financial services - striving to become a real-
time predictive bank and strongly differentiated to maintain very
strong market share.
Context
Client’s Data Center strategy is to consolidate 16 Data
Centers into 2, migrate to cloud.
Cloud Management Concepts and WebSphere for a
Payment Order Management project.
New analytics with Cognos application and applications
consolidation
Key Client Benefits
Deploy applications in minutes as a complete solution in a
single rack.
Patterns of Expertise reduce risk in all aspects of lifecycle
management
Reduces Time to Value by providing standardised building
blocks, system topologies.
Auto-scalability will avoid service impact. In case of any
service issue, an identical environment will be recreated in
minutes reducing the operational and business risk significantly
Improved Quality of Service
Finance - Netherlands
Deploy applications faster with less cost and less risk

25. © 2013 IBM Corporation
EndtoEndServiceManagement
TUAMTivoli
Monitoring
Usage
Reports
Billing
Reports
Tivoli Service
Automation
Layer
Automate process
of instantiating
and managing a
distributed IT
environment.
Licence
management.
Workloads
Service measurement
Service reporting
Usage accounting
Auditing and controls
Billing
Reports
Virtualized
Infrastructure Layer
Virtualized resources
Virtualized aggregation
Physical infrastructure
TADDM VM ControlHybrid
Cloud
Integrator
IBM Tivoli
Netcool
Conf.
Manager
IBM
Workload
Deployer
TSAM v7.2.1
Self-service
UserInterface
Tivoli
Provisioning Mgr
Service
Automation
Templates
Image
Library
Work-
flows
Service
Automation
Mgr
Tivoli Process Automation Engine
Orchestration workflows
Service
Request
Mgr
OracleonAIX
WASonAIX
…
ASP.NetonWindows
SQLonWindows
…
OracleonSolaris
WASonSolaris
…
OracleonSUSELinux
WASonSUSELinux
…
System P
Storage Network
Hypervisor
(PowerVM)
HMC NIM System z
Storage Network
HMCVMPartition
VMPartition
Hypervisor
(zVM)
VMPartition
VMPartition
Cisco UCS
Storage
(Vmax)
Network
Hypervisor
(vSphere)
UCS
Manager
VMPartition
VMPArtition
Storage Network
Hypervisor
(VMware)
…
VM
x86
VM
SUN off-premise Clouds
(IBM SCE,
Amazon EC2)
IBMWASHypervisor
IBMDB2Hypervisor
…
Concept
Deploy applications faster with less cost and less risk

26. © 2013 IBM Corporation26
Benefits of IBM PureSystems
26
Multiple
Hypervisors
Smart Cloud Multiple
Platforms
Ease of
Management
High Availability
Disaster Recovery
Patterns of Expertise:
Provisioning
Autoscaling
Integration
Test / Maintenance
Monitoring
Multitier Applications
- SAP .
Easy Tiering
Storage

27. © 2013 IBM Corporation
Official European References
Deploy faster with less cost and less risk

28. © 2013 IBM Corporation
Context
The Client was keen to optimize WebSphere Application
Servers (WAS) deployment
High end mainframe user and WebSphere topology on
distributed and z/OS.
Growing WAS z/OS deployment (currently batch only).
This Client is a global leader in wholesale re/insurance and
risk management solutions.
Workload optimization across Mainframe and PureSystems
Key Client Benefits
Fast provisioning of new WebSphere Application Server
applications hosting environment.
Standardization on patterns provided by IBM based on best
practices or custom developed patterns.
Relief of expert WebSphere specialist from repetitive tasks.
Ease of management/ monitoring of the expert integrated
systems.
Clear strategy for Workload Centric Deployment for Cloud
(PureApplication System, zEnterprise & zBX, etc.)
Insurance - Switzerland

29. © 2013 IBM Corporation
PureApplication
System
zEnterprise
Expert Integrated System
System zPureApplication System
Pure App Proposed Workload
WebSphere OLTP Applications
Other J2EE applications
Dev. and test environment
System z Proposed Workload
SAP App Server
Batch processing applications
Databases, Data Warehouse
Domino
TSM
General purpose system
Workload optimization across Mainframe and PureSystems
Client Concept

30. © 2013 IBM Corporation
Workload optimization across Mainframe and PureSystems
Workload optimization across Mainframe and PureSystems
Official European References

31. © 2013 IBM Corporation
PureApplication Patterns of Expertise
Social
Collaboration
Connectivity,
Integration and SOA
App
Infrastructure
Business
Process
Mgmt
Mobile Development
and Connectivity
Asset and Facilities
Management
* IBM intends to deliver these new
software patterns in the future
IBM Domino*
IBM CastIron 6.4
IBM API Management 2.0
IBM DataPower Gateway
Appliances (XG45, XI52)
BPM 8.5
ODM 8.5
WAS 8.5.5
Business Analytics
& Data
Warehousing
Business
Intelligence 2.0
Software Delivery and
Lifecycle
Collaborative Lifecycle
Management*
Rational App Developer*
Security, Risk Management ,
Compliance
QRadar SIEM*
QRadar Log Manager*
IBM Security Access Mgr*
Solutions
WebSphere Commerce 7.0
WebSphere Transformation
Extender w/Launcher 8.4.1
SAP Business Suite*
Mobile Application
Platform 6.0
IBM Maximo Asset
Management 7.5
Data Management
Information Server 9.1
Compute Node Pattern
Supporting Open Standard T O S C A

32. © 2013 IBM Corporation
“Patterns of Expertise” covering the breadth of industry segments
Over 375 ISV patterns available
Banking
Energy &
Utilities
Insurance
Government Retail
Telecom
Financial
Markets
Healthcare
* *
Consumer Products
ISV Patterns of Expertise

33. © 2013 IBM Corporation
Benefits of IBM PureSystems
Easy Tiering
Storage
Multiple
Hypervisors
Smart Cloud Multiple
Platforms
Ease of
Management
High Availability
Disaster Recovery
Patterns of Expertise Multitier Applications
- SAP .

34. © 2013 IBM Corporation
Benefits of IBM PureSystems
How can you start your Smarter Computing journey?
IBM Smarter Computing Workshop
Smarter Computing
Smarter Computing Workshop (ART-based)
Smarter Computing Workshop (chart-based)
Smarter Computing Transformation Workshop
Optimized Systems
Infrastructure Strategy and Planning for Servers
IT Optimization Rapid Assessment
Fit for Purpose
Systems Agenda Transformation Workshop
Analytics / Big Data
Data Warehouse and BI Solutions Workshop
Storage Optimization Solutions Workshop
Information Governance Workshops (Workshop & Healthcheck)
Information Agenda Workshops (Roadmap & Solution)
Infrastructure Strategy and Planning for Storage
Cloud
Cloud Exploration Workshop
Cloud Infrastructure Strategy and Design Workshop
Cloud Infrastructure Workshop

35. © 2013 IBM Corporation
Benefits of IBM PureSystems
How can you start your Smarter Computing journey?
Erik Radtke
VP, Technical Sales Europe
IBM Systems & Technology Group
+49-69-6645-2441
e_radtke@de.ibm.com

36. © 2013 IBM Corporation
Backup

37. © 2013 IBM Corporation
Extensibility from the broadest ecosystem is made easy
* Unix/Linux and Windows applications
The SAP logo is a trademark or registered trademark of SAP AG in Germany and several other
countries and is reproduced with the permission of SAP AG.
IBM PureSystems Centre

38. © 2013 IBM Corporation
For apps like E-commerce
Database cluster services optimized for
transactional throughput and scalability
For apps like Customer Analysis
Data warehouse services optimized for
high-speed, peta-scale analytics and simplicity
For apps like Real-time Fraud Detection
Operational data warehouse services optimized to balance high
perf. analytics and real-time operational throughput
Meeting Big Data Challenges – Fast and Easy!
System for Transactions
System for Analytics
System for Operational Analytics
System for Hadoop
For Exploratory Analysis and Queryable Archive
Hadoop data services optimized for big data analytics and online
archive with appliance simplicity
IBM PureData

39. © 2013 IBM Corporation
You experience the barriers of time, cost and risk today
Aligning IT and business goals
• Driving business
innovation
• Make new markets
• Respond to
competitive threats
• Enhance the Client
experience
Getting Up and Running
Takes months:
• Specify/Design
• Procure
• Integrate
• Deploy
Development Operations
Takes 30-90 days:
• Provision • Configure
Ongoing Effort
Takes months and requires
downtime:
• Customize/Tune
• Scale
• Manage
• Maintain
• Upgrade
IT Reality
Business Goals
Grow top and bottom
line by:

40. © 2013 IBM Corporation
Until TOSCA, cloud developers lacked a standard means to describe
the topology of their applications along with their dependent environments,
services and artifacts.
CompleteComplete TopologyTopology ModelingModeling
Full LifecycleFull Lifecycle OrchestrationOrchestration
TOSCA Service Templates go beyond simple deployment.
Services export complete lifecycle Operations enabling
precise orchestration and control of application
management tasks.
ServiceService SubstitutabilitySubstitutability
TOSCA supports the ability to substitute logical parts of
applications through composable service templates
providing choice in both service vendor and implementation.
IBM supports Open Standard TOSCA

41. © 2013 IBM Corporation
Erik Radtke
VP, Technical Sales Europe
IBM Systems & Technology Group
+49-69-6645-2441
e_radtke@de.ibm.com

42. © 2013 IBM Corporation
Innovate
Consolidate
Accelerate
Cloud
Optimize
Clients are getting started around these key initiatives
•Consolidating applications and infrastructure
•Optimizing application performance
•Innovating with mobile, social and analytics
•Accelerating cloud deployment

43. © 2013 IBM Corporation
IBM PureSystems can leverage “patterns of expertise”
Samples of the three types of patterns (IaaS, PaaS, SaaS)
Platform Patterns
Expertise across the
middleware and
infrastructure (PaaS)
Infrastructure Patterns
Expertise across the compute
resources (IaaS)
Application Patterns
Business application
expertise (SaaS)
IBM PureFlex System
Pre-integrated servers, storage,
networking, virtualization &
management
IBM PureApplication System
Pre-integrated middleware and
infrastructure
• Business intelligence (SPSS)ISV or Client
Tuned Apps
PaaS and SaaS
Workloads
Using
SmartCloud
Provisioning
with IWD/ICon
• ISV applications ( SAP, Sugar CRM)
• Provisioning and automation – (SmartCloud Entry Optional SCP/SCM)
• Storage system optimization – (SVC, Easy Tier, RTC)
• Scalability and upgradability – (Flex Systems Manager)
• Web experience
• Demand driven elasticity
• Simplified system setup and install
• Policy-based system management
• Simplified application migration
• Web application deployment
• Transactional database deployment
• Data mart deployment

44. © 2013 IBM Corporation
Patterns of Expertise: Proven best practices and expertise for complex tasks learned
from decades of client and partner engagements that are captured, lab tested and
optimized into a deployable form
Monitoring
Lifecycle
Management
What is a Pattern?
• The pre-defined architecture of an application
• For each component of the application (i.e. database, web server,
etc)
• Pre-installation on an operating system
• Pre-integration across components
• Pre-configured & tuned
• Pre-configured Monitoring
• Pre-configured Security
• Lifecycle Management
• In a deployable form, resulting in repeatable deployment with full
lifecycle management
• Delivering superior results:
• Agility: Faster time-to-value
• Efficiency: Reduced costs and resources
• Simplicity: Simpler skills requirements
• Control: Lower risk and errors

45. © 2013 IBM Corporation
Cost reduction & ease of management
Official European References

46. © 2013 IBM Corporation
Benefits of IBM PureSystems
Multiple
Hypervisors
Smart Cloud Multiple
Platforms
Ease of
Management
High Availability
Disaster Recovery
Patterns of Expertise
Automatic
Placement of
Data
Multitier Applications
- SAP .

47. © 2013 IBM Corporation47
Benefits of IBM PureSystems
47
Multiple
Hypervisors
Smart Cloud Multiple
Platforms
Ease of
Management
High Availability
Disaster Recovery
Patterns of Expertise:
Provisioning
Autoscaling
Integration
Test / Maintenance
Monitoring
Automatic
Placement of
Data
Multitier Applications
- SAP .

48. © 2013 IBM Corporation48
Benefits of IBM PureSystems
48
Multiple
Hypervisors
Smart Cloud Multiple
Platforms
Ease of
Management
High Availability
Disaster Recovery
Patterns of Expertise:
Provisioning
Autoscaling
Integration
Test / Maintenance
Monitoring
Automatic
Placement of
Data
Multitier Appls:
Compute, Storage, Network in
one Box and one Mgmt
Choice for future development