Watson at work: The potential of cognitive computing for businesses discusses how cognitive computing can benefit businesses. Cognitive computing uses machine learning and natural language processing to mimic human thought processes. It can understand, reason, and learn from interactions with people and data. Cognitive systems can analyze massive amounts of structured and unstructured data to help businesses gain new insights and improve customer service.

1. © 2014 IBM Corporation
Watson at work:
The potential of cognitive computing for businesses
Haig A. Peter
Executive Consultant, IBM Research Zurich - ISL
03.06.2014

2. Ivorian Bourbon Punch
Made with:
• Turmeric
• Bourbon
• Banana
• Lemon juice
• Triple Sec
• Vanilla
• Honey

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5. Retail Healthcare Industrial
Finance Research Customer Service

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8. Mobile is the foundation for a seamless consumer experience
90%
Of mobile users keep
their device within
arm’s reach at all
times
75%
Of consumers do not
believe companies tell
the truth in ads
19% 36%
2011 2013
Willing to share current location (GPS)
Source: IBM IBV 2014 survey

9. The Instrumented Self

10. Cognitive computing will power the transformation in Telco
Customer Care Customer Engagement
Improving the experience of each
subscriber in online engagements,
through social channels and
on new access devices
As new services and devices come to
market, customer care agents must
be armed to meet customer
questions

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13. “A year from now
you may wish
you had
started today.”
—Karen Lamb