1. © 2013 IBM Corporation
Outperform with IBM Business Analytics
Markus Barmettler
Technical Leader Business Analytics
7. Mai 2013

2. © 2013 IBM Corporation
Source: http://www.mckinsey.com/insights/business_technology/how_advanced_analytics_are_redefining_banking
In the 1980s and 1990s, IT systems transformed virtually every single
bank process. Today, banks have that rare opportunity to reinvent
themselves again—with data and analytics.
“Every single major decision to drive revenue, to control costs, or to mitigate
risks can be infused with data and analytics,” says Toos Daruvala, a director
in McKinsey’s New York office, “this will be a differentiator for some period of
time.”
How Advanced Analytics Are Redefining Banking

3. © 2013 IBM Corporation
Key shifts are fueling the urgency for Smarter Analytics
The proliferation of
big data
Organizations using advanced
analytics enjoy 32% higher
return on invested capital
Increasing consumer
expectations
Accelerating pressure
to do more with less
of consumers rely on social
networks for purchase decisions
of business are not using big
data for business advantage

4. © 2013 IBM Corporation
The Dawn of Big Data: the uncertainty of new information is
growing alongside its complexity
2010
VolumeinVolumeinExabytesExabytes
9000
2015
SensorsSensors
& Devices& Devices
VoIPVoIP
EnterpriseEnterprise
DataData
SocialSocial
MediaMedia
8000
7000
6000
5000
4000
3000
Source: IBM Global Technology Outlook 2012
IBM source data is based on analysis done by the IBM Market Intelligence Department. IBM Market Intelligence data
is provided for illustrative purposes and is not intended to be a guarantee of future growth rates or market opportunity
We are here.We are here.

5. © 2013 IBM CorporationSource: IBM CEO Study, 2012.
Percent of CEOs who believe their organization
is good at driving value from information
OutperformersUnderperformers
Outperformers are seizing the
opportunity
26%
54%
Access
to data
Draw insights
from data
Translate insight
into action
108% more
108% more
86% more
31%
57%
26%
54%
5 © 2013 IBM Corporation

6. © 2013 IBM Corporation
Driving value from Analytics goes beyond technology and
requires a high Analytics Quotient or maturity…
STEP 1:
Novice
• Inflexible
• Spreadsheets
• Extracts
• Manual Intervention
• Static Reports
• No governance
Builder
STEP 2:
• Departmental
• Task automation
• Silo KPIs, metrics
• Some standards
• Some self-service
• Emerging CoEs
• Minimal governance
STEP 3:
Leader
• Cross-functional
• Applied analytics
• Aligned KPIs, metrics
• Trusted information
• Common standards
• Full self-service
• Aligned CoEs
• Formal governance
STEP 4:
Master
•Enterprise aligned
•Enabling strategy
through execution
•Highly collaborative
•360 degree insights
•Analytics-driven culture
•Strong analytics
program & governance
Manual, slow, error prone, cumbersome,
fragmented data quality concerns
Automated, instant, accurate, seamless,
converged Data governance is in place

7. © 2013 IBM Corporation
STEP 1:
Novice Builder
STEP 2: STEP 3:
Leader
STEP 4:
Master
Manual, slow, error prone, cumbersome,
fragmented data quality concerns
Automated, instant, accurate, seamless,
converged Data governance is in place
…and there is a strong linkage between maturity and
Analytics Centers of Excellence (ACE)
n = 5748 organizations
IBM Study of AQ respondents, 2012
of Novices
had an ACE
of Builders
had an ACE
of Leaders
had an ACE
of Masters
had an ACE

8. © 2013 IBM Corporation
ANALYTIC-DRIVEN ORGANIZATIONS are distinguished
by their ability to leverage …
All perspectives
Past (historical, aggregated)
Present (real-time)
Future (predictive)
At the point
of impact
All decisions
Major and minor
Strategic and tactical
Routine and exceptions
Manual and automated
All information
All information
Transaction data
Application data
Machine data
Social data
Enterprise content
All people
All departments
Experts and non-experts
Executives and employees
Partners and customers

9. © 2013 IBM Corporation
Operations
Finance
Risk
Customer
Optimizing the supply chain
Deploying predictive maintenance capabilities
Transform thread & fraud identification processes
Enabling rolling plan, forecasting and budgeting
Automating the financial close process
Delivering real-time dashboards
Making risk-aware decisions
Managing financial and operational risks
Reducing the cost of compliance
…and focusing on high-value initiatives in core
BUSINESS AREAS
Advanced client segmentation
Leveraging customer sentiment analysis
Reducing customer churn

10. © 2013 IBM Corporation
IBM Business Analytics enables you to blend different
sources, connect them together and apply advanced
analytics in order to answer key business questions…
60% improvement in revenue retention rates
by analyzing customer data from a broad array
of sources
Create a customer-focused enterprise
with analytics
• Which customers are likely to leave?
• What offer is most likely being accepted by the
customer?
• Which channel is most effective to use for
customer communication?
Multimedia
Sensor &
Network DataWeb & Social
Interaction Data
Transactional
Data History
Text, Content
& Documents
Customer

11. © 2013 IBM Corporation
IBM Business Analytics enables you to use analytics to drive
automated decisions that maximize business outcomes
faster
Reduced claims processing time on low-risk
claims by nearly 90% and saved more than
$2.5M in fraudulent payouts.
ANALYZE, PREDICT & AUTOMATE for
more accurate answers
• Algorithms for building predictive models using
big data
• Processing closer to the data for scoring and
deployment
S
R P
Stream
Scoring Stream Model Publish
Operations

12. © 2013 IBM Corporation
IBM Business Analytics enables you to “listen” to your
assets and establish Analytics Driven Asset Management
36% reduction in customer calls through
increased preventive maintenance.
Emergency investigations dispatched within
10 minutes from 49% to 93%
PLAN, MANAGE & MAXIMIZE to
increase efficiency and profitability
• Instrumentation enables monitoring asset
diagnostics to evaluate product performance
and quality
• Predictive Analytics models enabling «fix
before break»
• Spatial Schedule Optimization enables «while
in the neighboorhod» scheduling
Operations
“Our assets are talking to us, we
are not listening” –
Mujib Lodhi – CIO DC Water

13. © 2013 IBM Corporation
IBM Business Analytics helps organizations transform
financial processes and drive improved performance
4% savings in Cost of Goods. Over 40 million
miles saved in transportation costs
PLAN, REPORT & ALIGN in order to
gain time, control and confidence
• Improve visibility with driver-based and
predictive forecasts
• Rapidly adjust and re-align resources
• Deliver fast, reliable performance reports and
analysis
• Automate financial close process
• Define, measure and adjust strategy with
metrics
Finance

14. © 2013 IBM Corporation
IBM Business Analytics helps organizations to optimize
business outcomes through horizontal and vertical risk
integration
70% of counterparty exposure
measurements changed by 20% or more
RISK-AWARE business decisions and
improved compliance management
• Understand the impacts and act on financial
uncertainly and exposure across your business
• Manage operational risk to improve visibility into
risk exposure across the enterprise
• Sustain compliance across multiple IT best practice
frameworks and understand the impact of IT risk,
threats and vulnerabilities to the business
processes they support
• Manage regulatory change
Risk

15. © 2013 IBM Corporation
IBM Business Analytics enables the core capabilities to deliver
better business outcomes
Data
Warehouse
Information Integration and Governance
BIG DATA PLATFORM
Report Analyze Model Plan Collaborate Predict
Trusted analytics advisor with a proven
track record for delivering value
Deep business expertise
Stream
Computing
Hadoop
System
Content
Management
Performance
Management
Customer | Finance | Operations | Risk
BUSINESS ANALYTICS
Business
Intelligence
Predictive
Analytics
Performance
Management
Content
Analytics
Decision
Management
Risk
Analytics
Business Intelligence and Predictive Analytics
Information Integration and Governance
BIG DATA PLATFORM
SECURITY, SYSTEMS, STORAGE AND CLOUD
Sales | Marketing | Finance | Operations | IT | Risk | HR
ANALYTICS
SOLUTIONS
Industry
CONSULTING and IMPLEMENTATION SERVICES
Content
Management
Data
Warehouse
Stream
Computing
Hadoop
System
Analytics innovation that matters

16. © 2013 IBM Corporation
Have never been more important
Delivered to all types of organizations
Better Outcomes
Strongest portfolio in the market
IBM Smarter Analytics
Analytics
© 2012 IBM Corporation
• Talk to our experts
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• Connect with IBM Smarter
Analytics on Google+

17. © 2013 IBM Corporation
Our experts available for you:
Frank Heinzelmann
Senior Solution Specialist
Governance, Risk & Compliance
Meet us at the booth...or connect with us on Social Media ( Linkedin / Xing)
Tim Hasenfuss
Consultant
Advanced Analytics
Marco Loprete
Senior Solution Specialist
Sales Performance Management
Markus Barmettler
Technical Leader
Business Analytics