Acquire, grow and retain customers with IBM Big Data & Analytics. Are you ready to put big data and analytics to work for your marketing strategy? Learn four effective ways to enhance your customer relationships.

1. Four Ways Big Data and Analytics
Transform Marketing

2. Gaining a competitive advantage with
big data and analytics requires operating
in real-time, at the right time – across
multiple customer touchpoints.

3. Acquire
Customers
Big data and analytics provide many unique benefits in the
customer acquisition process, including:
• Improved accuracy and response to marketing campaigns
• Reduced acquisition cost
• Accurately predicted lifetime customer value
• Accelerated progression through the marketing pipeline

4. Personalize
Interactions
Big data and analytics enable businesses to leverage a
data-enabled, insight-driven, 360º view of the customer,
which is essential for:
• Developing personas based on characteristics of
customer microsegments
• Executing individualized marketing strategies
• Identifying the highest-value customers with accuracy
• Adjusting marketing campaigns in real-time to
maximize performance

5. Retain Customer Loyalty
Businesses can identify at-risk customers and prevent the defection
of valuable customers by:
• Identifying customer behavior patterns
• Accurately pinpointing behavioral anomalies (early warning signs)
• Fostering brand loyalty through deeper understanding of customers
• Tailoring offers, tracking relationships and keeping a real-time
view of where customers reside in the marketing funnel

6. Increase
Profitability
Big data and analytics enable organizations to increase
revenue and profit by:
• Leveraging advanced association methods that deliver
targeted upselling and cross-selling offers in real-time
• Providing a consistent experience to customers in
every channel
• Mapping customer behavior to the buying cycle to
provide a relevant offer at the right time, using the
right channel
• Creating predictive models that anticipate future
customer behaviors

7. • Acquire customers
• Deliver on customer needs
• Increase current customers’ profitability
• Retain the most valuable customers
IBM Big Data & Analytics can help
your business apply real-time
actionable insights to:

8. Download the complete eBook for more
valuable details on big data and analytics
marketing transformation.
Visit ibm.com/big-data-and-analytics to learn
more about IBM Big Data & Analytics.