1. Christian Müller, DAAD Rio de Janeiro
The role of internationalization agencies:
Competition, collaboration, strategies?
- The case of DAAD and Germany -
San Juan, 30/11/2012
2. 1. DAAD: about us
2. The agency and the HEIs
3. Fields of activities
4. Cooperation with partners
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3. DAAD: facts and figures
229 Member universities 475 DAAD “lecturers”
15 Regional offices abroad 55,000 study and research
and the Berlin office scholarships p.a.
51 Information centers 600 professors
in 90 selection
committees
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4. DAADs programs
Scholarships Internationalisation
Scholarships
for foreigners of German
for Germans
universities
German Studies Educational
and German cooperation with
language developing
abroad countries
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6. Role of DAAD
To interact between the HEIs, identifying their needs and
concepts in internationalization strategies, and (public) donors
Universities
Government,
…. others private donors,
EU
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7. Examples, Fields of Action
DAAD discusses with HEIs and government and executes projects related to:
Scholarship programs
Public policies on higher education (and
internationalization)
Research on mobility and cooperation
International marketing of higher education and
research
Institutional development, capacity building in
international relations
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8. Examples, Fields of Action
Relating with partners:
Scholarship programs:
foreign agencies (Fulbright, JSPS, CSC, CAPES),
multilateral agencies (EU), private sector
(Siemens, Dt. Telekom), agencies on state level
Public policies:
Rectors conference (HRK), ministries, parliament
Research on internationalization:
private and public “think tanks” (univ., HIS, CHE)
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10. Public Policy on higher education
DAAD leads discussion processes on issues related to international
mobility in higher education
e.g.:
“National Code of
Conduct”,
in cooperation with
HRK and agencies
from other countries
(NL, F, AUS, UK, US)
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11. Research on mobility and cooperation
“Wissenschaft weltoffen”
annual publication on
“Facts and Figures on the International
Nature of Studies and Research in Germany”
(bilingual)
Intl. partnership: “The Project Atlas ”, IIE
www. wissenschaftweltoffen.de
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12. International marketing of higher education and research
Consortia GATE-Germany:
DAAD, HRK, universities
“Study in Germany – Land of Ideas”
“Research in Germany – Land of Ideas”
The question of brands,
branding, and cooperation
state Eur. Union
HEI Cons. region country multilateral
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13. International marketing of higher education and research
European Cooperation:
Education fairs for students,
graduates and academics
Example: EuroPosgrados
in Mexico, Colombia,
Argentina, Chile
Example:
EHEFs in Asia,
India,
Indonesia,
Vietnam, ...
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14. International marketing of higher education and research
Questions and challenges: cooperation vs. competition in international
marketing and transnational education
Markets, mobility patterns, images of destination countries
Funding and financing international marketing
Branding issues, values, key messages, USPs
The question of off-shore representations and campi
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15. International marketing of higher education and research
Making the most of us:
DAAD network meeting
Conferences, panel discussions
Speed-dating session
Country desks, individual counselling
Invited speakers from other agencies
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16. Obrigado pela atenção! - Thank you for your attention!
Serviço Alemão de Intercâmbio Acadêmico DAAD
Christian Müller Rua Presidente Carlos de Campos, 417
Director DAAD 22231-080 Rio de Janeiro RJ
Brazil Tel (21) 2553 3296
Fax (21) 2553 9261
www.daad.org.br Centro de Informação em São Paulo
no Centro Alemão de Ciência e Inovação:
Rua Verbo Divino, 1488
info@daad.org.br São Paulo SP
Tel (11) 3061 5331
Email daad_sao_paulo@daad.org.br
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