This was presented at the November, 2009 workshop by Tom Vaughn at USAA.

1. Content Strategy – The Basics YOUR MISSION Who are you? What do you stand for? WHO? Target Audience WHAT? Users’ needs WHERE? Channel of Choice WHY? Actions WHEN? Right time HOW? Editorial Plan

2. Channel Integration Content Strategy eNewsletters PR Your Website Mail & Publications Events Social Media Phone Marketing Campaigns

3. Solving Real Needs