Grateful 7 speech thanking everyone that has helped.pdf
Social Media Marketing Made Simple
1. Social Media Marketing Made Simple
A Best Practices and Strategy Overview
Shelley Roth
Springboard Social Media
Trainer | Consultant | Speaker | Author
http://shelleyroth.com
Constant Contact Solution Provider
9. Social Media Marketing Is…
Building your social network
of fans, followers, and connections, using
Relevant and interesting content that is shared,
allowing you to
Reach and engage more people and
Drive more business.
26. Building Your Network
Use a variety of ways to expand
your network:
1. Send an invitation to your email list
2. Add interactive social icons to your
Website
Email Campaigns (in a sidebar, in the
footer)
Outgoing Email Signature
Business Card*
Printed Collateral: mailers, flyers,
invoices, etc.
3. Put a sign in your storefront window
4. Add a message to your voicemail
5. Include a note on point-of-sale
receipts and house coupons
26
*http://brandyoumadeeasy.com
27. Measuring Effectiveness:
The Swinery
The Swinery is a
specialty butcher shop
in Seattle
They sent an email
newsletter to 3,765
subscribers
Received 816 opens
(22%)
But it was viewed an
additional 485 times &
”liked” by 181 readers
Represents a 60%
increase in reach
39. Business is Personal
• “Trust Economy” is built on networks of like-minded
people
• Trust is the new Currency!
• Join groups with similar interests, and stay
informed
–Use your real name
–Don’t beat your own drum
–People read your digital body language
Stop thinking Sales…
Start thinking Relationships
40. NEW: Springboard Insider
Circle
Monthly Social Media Support Program
1st Monday of each month 11-12:30
Dynamic + Information Packed Social Media training + Q&A
Webinar + Secret FB Group
• Stay Current with social media marketing integration and mastery
• Grow your Business and your Revenue
• Share, collaborate and support one another. Meet and engage with like
minded people
$28 per month OR Sign Up TODAY $19
Next session is Feb. 6th.
BONUS: Receive recordings of first 2 sessions on
Timeline and LinkedIn
Springboard Insider Circle Social Media Support
Group