8. TOP CHALLENGES FOR
SMALL BUSINESSES
Attracting new customers Making marketing
investments go further
Business referrals from Reaching more potential
current consumers customers
9. KEY STATISTICS:
> 61% of small business owners use
social media for new customers
> 69% of small businesses received customer
recommendations through Facebook
> 42% of small businesses receive sales
leads through Facebook
> 74% of customers make small local
business searches through social media
10. SOCIAL MEDIA MARKETING FOR
SMALL BUSINESSES
> Cost-Effective
> Brand awareness increased
> Various platforms available for use
> One-on-One, direct conversations
with customers
> Easy referrals: For example,
Facebook ‘Likes’ and ‘Shares’
> SEO plays a crucial part
17. POOLSUPPLYWORLD
Analysis
> User engagement enhanced with frequent
updates and a Facebook game
> Encourages users to share their photos
> Constant communication with potential
customers
> Coupons and “Call-to-Action” strategies
> Directs consumers to website
21. CHOCOLATE FOR BREAKFAST
Analysis
> 60%+ Facebook fans talking about
“Chocolate for Breakfast”
> Great user engagement with frequent
updates
> Maintains constant communication
> Content is relevant and encourages sharing
> Directs potential customers to website
25. TOTTO RAMEN
Analysis
> Not updated since 2012
> Poor user engagement
> Irrelevant content posted
> No communication with consumers who
have visited their store
> Does not direct to website or other platforms
28. ORIO JEWELERY
Analysis
> Rarely updated
> Poor user engagement
> Facebook ‘SHOP’ setting not activated
> No communication with potential customers
> Does not direct to website or other platforms
for interested customers to make purchases
29. KEY
TAKEAWAYS
> Content is KING
> Be Professional
> Understand your audience
30. SOCIAL MEDIA GUIDELINES FOR
SMALL BUSINESSES
> Communicate your brand image and story
> Encourage sharing of content
> Choose social media platform(s) carefully
> Engage, be relevant, and be consistent
> Understand who and where your customers are
> Have clear business and communication objectives
> Measure your successes and failures
> Use social media platform resources to the fullest
31. THANK YOU!
DICUSSION/Q&A
> What are some of the most successful small
business social media marketing strategies?
> What are some useful social media platform
advertising resources for small businesses?
> How important is a small business’ website if they
are already thoroughly present on social media
platforms?
> What are some of the metrics that small
businesses should use to measure their successes
and/or failures?
