2. About Us
Restaurant Franchise Company
that pursue enjoyable & unchanging taste
based on honesty, belief and trust
Introduction Milestone Organization Representative Brand
C E O
Lee Dong Geun
RegionalRepresentativeofKoreaFranchiseAssociation(Daegu)
Doctor’sdegreeonFoodServiceManagement(InProgress)
• Target various age segments
• Premium Korean local food concept
• Presenting upscale casual dining experience
3. About Us Introduction Milestone Organization Representative Brand
OurBrands
KoreanFriedChicken
Since its establishment in 2001, the company has focused on
transforming existing Korean local dish dining experience into
family dinning culture with its special meat processing know-how
and upscale dining space
EntrailsBBQ Squid&Seafood
Family
Dinning
Culture
LocalDish
Dining
Experience
4. Milestone
About Us
*Mgt - Management
*Mkt - Marketing
Introduction Milestone Organization Representative Brand
10’ Distribution Contract, MyungGa Food System
09’ Full Member, Korea Franchise Association
08’ OEM Contract, Save Distribution Company
OEM Contract, Gunwoo Food
07’ Selected as Noble House for donating meals
to the elderly in need, Family Welfare Association03’ 05’ 12’
01
20
40
13’ SeafoodBrand
(1st DirectShop)
Sustain Growth
BBQBrand
40th Franchise,
5th DirectShop
Business Expansion
14’ PalgooBeerChicken
(1stDirectShopinTaiwan)
13’ Award Certificate, The Mayer of Daegu
New Product Development Partnership, CW Food
Mgt & Design Consulting Contract, Do Consulting
PR & Mkt & Legal Consulting Contract, Cube Inc.
12’ Appreciation Plaque, Korea Franchise Association
05’ “Best & Promising Franchise”, SportsChosunNewspaper
5. About Us Introduction Milestone Organization Representative Brand
- Optimized Structure for Franchise Business
- Department Subdivision for Work Efficiency
- Top Advisory Committee Composed with Experts
OrganizationalFeature
14YearsofKnow-How
CoreFactors
40Franchise 3Brands
OrganizationChart
CEO
Mgt & Design
Consulting Group
PR & Mkt & Legal
Consulting Group
Labor & Tax
Consulting Team
Direct Mgt Store
Biz Dep.
COO
Facilities Mgt Dep.
PR & Mkt Dep. R&D Dep.
Franchise Biz
Mgt Dep.
Overseas Biz Dep.
*Mgt - Management
*Mkt - Marketing
6. About Us
SuccessStrategyof
Introduction Milestone Organization Representative Brand
UpscaleDiningSpace Endless R&D Effort Systemized Process
Upscale Interior & Exterior
Design Differentiation
Special Deodorization Skill &
Strategic Menu Composition
Systemized Distribution Process
& Providing Complete Products
Promotes Family Dining Culture Popularized Entrails BBQ,
Raise Price Per Table
Stable Material Supply,
Economic Personnel Expanses
7. About Brand
PalgooBeerChicken
- Casual Korean Local Dish Brand
20~30sWomen PremiumKoreanLocalDish CasualDiningExperience
Introduction Brand Concept Menu Local Reaction
8. About Brand
PalgooBeerChicken
- Brief Footprint of the Brand
Introduction Brand Concept Menu Local Reaction
22nd Dec, 2014
GrandOpen
(Kaohsiung,Taiwan)
Feb~Mar, 2015
MediaExposure
(2National,1Local Network)
Jan, 2015
Taipei ATT4FUN Branch
(Progress onInteriorDesign)
Mar, 2015
HongKongBranch
(Launching,Onprogress)
GrandOpen,Kaohsiung ATT4FUN Branch,Taipei
Mar, 2015
DeliveryService
(Kaohsiung,Taiwan)
9. About Brand
CasualSpace
Introduction Brand Concept Menu Local Reaction
The harmony of container themed interior design, café style
furniture, and delicate light create casual atmosphere where
friends and family can happily gather up and talk over a dish
10. About Brand
TrendyItems
Introduction Brand Concept Menu Local Reaction
Scoop Waiting Ticket
Illustrated Korean Panel
Uniform
Mini Sanitary Gloves
From uniform to mini sanitary gloves, the
brand has whole package of mind-catching
items that brings ‘Instagram moments’ for
20~30s women
11. About Brand
Authentic Korean Recipe
Introduction Brand Concept Menu Local Reaction
“Hometown of Fried Chicken”, Daegu City
With 80 brands including global ones and the biggest scale of
int’l fried chicken festivals in Korea, the city gain its reputation as
a “Hometown of Fried Chicken”. To survive in this market, recipe,
sauce and powder have to be competitive.
Directly invested,
Operated by Headquarters
Directly Import
Sauce & Powder from
Proven Suppliers (Daegu)
Traditional
Daegu Recipe
12. About Brand
Menu
Garlic-Soy Chicken
Fried Chicken
Lemon Pineapple
Giant Doonggi
Chili Sauced
Honey Nut
Original + Spring Onion
Cheese Mountain
Sweet Sauced
Garlic Soy
89 Jjimdak / Curry Jjimdak
(Braised Chicken with Vegetables)
Seasoned Spicy Chicken
Gangjeong (Boneless Chicken)
Chicken
*Half Chicken Set - 2 flavors with a whole chicken
Introduction Brand Concept Menu Local Reaction
13. About Brand
MenuMenu
Homemade French Fries
Side Dish
Topokki (Stir-fried Rice Cake)
Homemade French Fries
Crispy Dried Filefish
Kimchi Pancake
Cheese Stick
Beverages & Liquors
Grapefruit / Orange / Lemon
Koronarita, Berninirita
Creamy / Icy / Grapefruit / Apple / Lemon
Hite / Hineken / Corona / Taiwan Beer /
Cola / Cider / Fanta / Ice tea
ADE
RITA
BEER
MD
Introduction Brand Concept Menu Local Reaction
14. About Brand Introduction Brand Concept Menu Local Reaction
National Network
MediaExposure
TVBSNEWS
02.2015
National Network
SanliNEWS
03.2015
LocalBroadcasting
TKTVShow
03.2015
15. About Brand Introduction Brand Concept Menu Local Reaction
Facebook Blog&OnlineReview
85% Customers Rated 5 Star
on the Food and Service
Crispyandjuicymouthfeelis
harmonizedintoaincredibly tasty dish
Total Score – 4.8 Star
- windco0813 (Food Blogger)
AsIstepintheshop,thewhole set
mademefeellikeI’minKorea
ThecuteKoreanstaff’skindservice
was differentwith anyothershop
- High瘋首爾 (Food Blogger)
- Devon Su (Food Blogger)
16. Continuing GrowthofKoreanWave1 Increasing InterestofHKLocals2
K-FOODFAIRVisitors
KoreaTravelers
KoreanLearningLocals
6020
550
3times
390
40%
*Unit: Thousands
0.8
3.5times
30
Sustainable GrowthofKoreanWaveContentsinhighprofileofHKLocals
AboutLaunching Market Situation Palgoo xcity’super Business Plan Vision
12’ 14’
13’ 14’
13’ 14’
63
94
130 137
194
234
261
319
430
521
03' 04' 05' 06' 07' 08' 09' 10' 11' 12'
Phase 1
Generating Period
(Drama, K-POP)
Phase 2
Growth Period
(Movie, Game,
Etc.)
Phase 3
Diversification
(Food, Traveling,
Traditional culture)
442
628
671
879
Korean Wave
Contents Business Sales Scale
(Unit: Hundred Million Dollar)
Korean Wave
Contents Export Scale
(Unit: Ten Million Dollar)
*Source: Korea Creative Content Agency
17. 01 Clear brand concept that creates immediate notification from customers
02 Trendy tenant composition of cookedDeli that meets customer’s needs
03 Strong authenticity that increases brand value of city’super, cookedDeli
OptimizedChoiceforcity’super
AboutLaunching Market Situation Palgoo xcity’super Business Plan Vision
18. AboutLaunching Market Situation Palgoo xcity’super Business Plan Vision
Menu1 Take-Out2
Shop
Gangjeong (Boneless Chicken) style menu with
authentic Korean sauce and powder
Packing container considering Half Chicken Set
(Includes chopsticks, water tissue and containers
for radish, spring onion, extra sauce)
Design3
Container themed interior design in cozy settings to
deliver alive brand experience
* Details can be decided after consultation with city’super
Original + Spring Onion
Sweet Sauced
Garlic Soy
Chili Sauced
Cheese Mountain
Easy-to-eat dish for the shoppers at the Harbour City
19. AboutLaunching Market Situation Palgoo xcity’super Business Plan Vision
VisualSatisfaction1 BloggerRelationship Management2
Marketing Strategy
Eye-catching brand items with conspicuous color
that represent the brand identity
Customers can experience the brand from the first
sight to the last bite
Hiring a certain number of Korean staffs for
maintaining authentic concept
Considering local’s high level of reliance on media
such as Openrice for deciding dining place, we will
discover and maintain relationship with the bloggers
to cause win-win situation
SNSMarketing3
Facebook & Instagram marketing considering the
brand’s main target and spreading power of
marketing contents
* Details can be decided after consultation with city’super
20. AboutLaunching Market Situation Palgoo xcity’super Business Plan Vision
Globalize
Korean Local Food
Through Franchise System
Overseas Expansion Plan
HK,Taiwan, Beijing,
Shanghai, Qingdao
Vision
