"Beyond the Basics" by Roger Lopez of DoMyOwnPestControl.com +Changing platforms +Migration best practices +Advanced analytics

1. Tips on Migrating Ecommerce Platform
Instructor | Roger Lopez
roger@lopezaguirre.com
#ecommerceschool

2. Tip 1 – Domain
• Domain Ownership (WHOIS)
• DNS Settings
• Start Process early

3. Tip 2 – Process
Impact on Current Process
• Shipping Vendors
• Accounting Systems
• Payment Processors
• Confirm new place offers Reports & Systems.
• Compatible with 3rd party vendors

4. Tip 3 – SSL
SSL ( Secured Socket Layer)
• Must move to new server
• If shared make sure new provider accepts it
• Not all certificates are compatible with all web
server software
• Make sure current certificate will work
• Don’t Leave till the last minute

5. Tip 4 – Data
Moving Data
• Site Migration can be midly challenging to ardous
• Check how easy it is to import data
• New Platform should explain its Database
Structure and what imports it accepts
• Moving Product data should be straight forward
• Order data can be more complex

6. Tip 5 – SEO
Avoid SEO Glitches
• If you are getting major revenue from organic
traffic this should be a HUGE Priority
• Make sure you have the ability to name your own
link structure to match previous links
• If link renaming is not possible 301 Permanent is
your only option.
• Check and Make sure either of these options are
available

7. Tip 6 – Email
Keep Email Flowing
• Email is critical during move
• Have a way to check email in old server
• Temporary forward 48 hours to new server
• Review accounts and aliases
• Test every new email and form before going live

8. Tip 7 – “Live” Date
Determine Live Data
• At least 48 hours before move schedule DNS
update within 300 seconds.

9. Tip 8 – Test First
Test First
• Run some Test Orders before making site live

10. Tip 9 – Schedule
Schedule Transfer
• Recommend doing very early 1 AM
• If you schedule TTL then it should be instant
• ALERTS CUSTMOMERS THE WEEK BEFORE

11. Tip 10 – Backup
Keep old site for at least a month
• Give your Self Time to Archive old files, Scripts, and
other vital information

12. Bonus- Advanced GA
DashBoards
Mobile Ecommerce Dash‐ This Dashboard will give you ecommerce metrics for mobile traffic
https://www.google.com/analytics/web/template?uid=8USYBWAaQ5eDjl_XaKeLmQ
Sales Cockpit‐ This dashboard will focus on sales data‐
https://www.google.com/analytics/web/template?uid=CPJk2_KPTnGdDglEcdsv2g
SEO Dashboard‐ this dashboard will give you Internal and external SEO KPIs
https://www.google.com/analytics/web/template?uid=78FGy9YFTn6hYbrIvOjWsA
Reports
Landing Page Analysis – This report will be your new. go to report due to the not provided
https://www.google.com/analytics/web/template?uid=ok26ZT0BStyTYT‐Xkv6Esw
Paid Search “Micro‐System” – This will allow you to see your paid marketing from 3 perspectives
https://www.google.com/analytics/web/template?uid=8GzJxn1SQrWPsKkPjdb8ng
Social Sharing
https://www.google.com/analytics/web/template?uid=UP1mqa0‐SCaxy85obUw9VA

13. Questions
Contact Roger:
roger@lopezaguirre.com
Twitter: @inemode
www.linkedin.com/in/iamroger
Web: www.domyownpestcontrol.com