4. Managing consumer connections
Explosion in Organized Managed Leveraged
consumer through through through
touchpoints APIs systems insights
OWNED MEDIA
EARNED MEDIA
PAID MEDIA
5.
6. ACTIVE ACTIVE ACTIVE ACTIVE
1 DAY 32 DAYS 64 DAYS 97 DAYS
7. Next step is to prove a relationship between social
behaviour, attitude and consumption
Social Ladder Attitude Ladder Behaviour Ladder
Super-fans 0,58%
Regulars 7%
Casuals 31%
Listeners 61%
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8. Our long term ambition
Consumer Connections
Brand Equity
Return on Marketing Investment
10. CrowdIt
CROWIT IS...a window to the city nightlife
CONSUMERS WANT...tools that can help
that let’s you explore & discover great places
them save time & money, so they can
& events.
experience more
It allows you to connect with your friends and
CUSTOMERS WANT...tools that will attract
enjoy a free drink with new offers coming up
consumers to their venues and boost sales
every day.
CROWDIT…
…RELEVANT…SOCIAL…WHERE I AM…GUIDING ME TO GREAT EXPERIENCES…SAVING ME MONEY
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