Hi my name is Zac, and this my internet marketing recommendation for the Humber OCMC 2011 social media marketing campaign. Please download the file to listen to the full version of the recommendation. If you have any suggestions or feedback please contact me through the contact info in the slides. Thanks...Enjoy!

1. Humber OCMC 2011 Internet Marketing Recommendation http://humberocmc.blogspot.com/ Zac Stanley 04/26/2011 MKTG404-2M

2. Ontario Colleges’ Marketing Competition Sarnia, 1980 Focus: Sportsmanship Networking Opportunities Events: Quiz Bowl Case Study Job Interview Sales Presentation

3. Question Why is it important for OCMC to have an internet marketing strategy?

4. Stay current with Marketing trends 2008 Actual – 2012 Forecast ($ millions) Year 2008 2009 2010 2011 2012 TV 3,391 3,134 3,194 3,242 3,292 Internet 1,602 1,763 1,9812,2522,545 Newspaper 2,489 1,991 1,896 1,835 1,795 Radio 1,547 1,393 1,416 1,447 1,485 Magazine 692 562 572 583 596 Outdoor/transport 463 394 404 414 426 Mobile 5 8 13 20 30 Source: ZenithOptimedia, ADVERTISING EXPENDITURE FORECASTS - DECEMBER 2009 Advertising Data: 1998-2008 TVB, Statistics Canada, CRTC, CAN, CCNA, Les Hebdos du Quebec, Magazines Canada, IAB Canada, Nielsen Media Research, 2009-2012 Agency Forecasts, page 45 2nd Largest

5. Target Market Factor Weekly Minutes Per Capita 2008 Age 18-24 25-34 35-54 55+ Internet 44% 37% 25% 12% TV 28% 29% 32% 42% Radio 20% 26% 31% 27% Newspaper 5% 6% 8% 13% Magazine 3% 3% 4% 5% Total 100% 100% 100% 100% Source: Interactive Advertising Bureau of Canada 2008 Canadian Media Usage Trend Study, February 2010 2007 Canadian Media Usage Trend Study, February 2009 2nd Largest

7. Blogs

8. Social networks -Facebook -Twitter -YouTube -LinkedIn… Source: Mashable.com 2011 Infographics Study, March 2011 http://mashable.com/2011/03/22/linkedin-surpasses-100-million-users-infographic/

10. Conclusions

11. Blog

12. Persona

14. Persona (Target Market) Name: Guy Stewart Age: 20 (18-26) Job: works part-time at the bar and as a bartender spent the last few years working with his parents trying to grow the family business Education: full-time student studying marketing graduated high school 3 years ago Concerns: helping his parents pay the mortgage saving for a car finding a job after his last semester Goals: graduate at the top of his class with honours participate in any and all opportunities that the college provides Participate in a fundraiser that will raise money for cancer Who are we targeting?

16. Work Hard… Play Hard!

17. Have You Voted Yet?

18. Google Helps Find Families With “Person Finder”

19. Guest Blogger Considers OCMC

20. Social Media Revolution

21. Behind The Scenes- OCMC 2011

23. Performance Summary Google Analytics SEO growth Mar-Apr (1 to 10%) Unique Visitors Steady Growth Pages/visit – Avg. 5/6 Facebook Fans 128 Blog Grader 32 to 86 Ice Rocket Average blog Rank- 4100 04-24-2011

25. Facebook

26. Twitter

28. 04-24-2011 Facebook Page 04-24-2011 Center of online communications +50% of New Visits Impressions Unsubscribe Large target market presence Ages 18-24

29. Twitter Tweets and Retweets communicate news to followers quickly @Mentions provide direct feedback and UGC Good quality- low quantity data Will improve in Fall 2011 04-24-2011

30. LinkedIn Group New as of Mar 29th Subgroups allow for optimized networking Refers good quality traffic to blog Become an integral part of campaign in Fall 2011 04-24-2011

31. Recommendations

32. Microsite Important piece of the Internet marketing campaign in past years Center of communications Event news & info Registration FAQs Compliment campaign Help focus traffic Become the info portal Source: http://www.sheridancollege.ca/Announce/OCMC.aspx

33. Blog Continue to provide newsworthy content More bloggers Featured monthly Special guests Create conversations College blogs Marketing experts Student blogs

34. Search Engine Optimization Presence on various social media sites pulls ranking up Facebook Twitter Blogger LinkedIn

35. Search Engine Optimization Creating a YouTube Channel will pull up page rank and online credibility

36. Display Ads Double click ad planner SEP-NOV

37. Paid Search Ads No competition: Little need to spend for PPC ads Enhance Credibility: Keywords: OCMC Marketing Competition College Marketing Humber College Ontario Colleges Marketing Competition SEP-NOV Webmaster tools

38. Social Media Create Conversations Twitter TEAM Online networking event 04-24-2011 Create Buzz

39. Press Releases Every time OCMC 2011 news is posted

40. Email Marketing Monthly email newsletter Blog posts Social media Event info Marketing news Useful links Job opportunities

41. Implementation

42. Thank –you! Internet Marketing Recommendation http://humberocmc.blogspot.com/ Zac Stanley 04/26/2011 MKTG404-2M http://ca.linkedin.com/pub/zachary-stanley/1b/495/583