1. 1
INTRODUCTION TO
THE LA DESIGN
COMMUNITY
Presented by General Assembly + Huge
GENERAL ASSEMBLY I INTRODUCTION TO THE LOS ANGELES DESIGN COMMUNITY

3. Helvetica Objectified
Art & Copy
Urbanized
Charles & Ray Eames Indie Game

6. Ray
Kurzweil
futurist
transhumanist
superhumans
posthumans

9. Want Uber Square
Evernote Waze Snap Chat
Anydo
Clear

10. Designers think
about details.

11. First, what’s really happening?

14. On every project:
1. What’s the point?
2. Will users want to use it?
3. Is it simple enough?

15. Make someone’s day
a little bit better.

16. Design at
Huge.

17. Focus
&
Craftsmanship

18. UX
Interaction Designer
Content Strategist
Researcher
Strategist
VD
Visual Designer
Motion Designer
Copywriter
Design roles at Huge.

20. Breaking in.

21. Ask yourself:
What am I passionate about?

22. Goal:
In 5 years I want to
_______________________ .

23. Goal:
In 5 years I want to
_______________________ .design at a digital agency

24. Goal:
In 5 years I want to
_______________________ .be a content strategist

25. Goal:
In 5 years I want to
_______________________ .launch a start-up

26. Your portfolio.

27. Your portfolio represents you.
But you’re not always there to talk
about your work.

28. No one gets hired on their
portfolio alone.
The best outcome is a meeting.

29. You!

30. Be selective.
4 - 8 is plenty

31. vs.
Your designs should be relevant.

32. Your designs should be timely.

33. Your designs should focus
on the user.

34. Background.
Users.
Hurdles.
Imperatives.
Conclusion.
Designs.
Your designs should help you
tell a good story.

36. For each example, include:
1. What was your role?
2. What was your process?
3. What are you most proud of?

37. Don’t have enough experience?
Get it any way you can.

38. Make an improvement.

40. Help someone.

41. Friends. Family. Acquaintances.

43. Think blue sky.

45. Displaying your
portfolio.

46. Keep it simple.

47. Finding the right
design job.

48. Job boards.
Linked In Coroflot Indeed

49. Employer insight.
Glass Door Linked In Friends

50. Salary guides.
Coroflot Glassdoor AIGA

51. Interviewing.

52. Be prepared.
Bring your work, and be ready
to talk about it.

53. Be honest.
Acknowledge your strengths
& where you want to grow.

54. Be direct.
Be clear about what you’re
looking for.

55. “Do you have any questions
you’d like to ask me?”

56. LA design
resources.

57. AIGA-Professional association for design, Los Angeles chapter
IxDA-LAChapter:Local and global events.
UXPA-LAChapter:1,000+ members, events like World IA Day
LAUXMeetup:3,000+ members, Regular events (workshops, lectures, mixers)
SouthernCaliforniaWebDesignersandDevelopers:1,000+ members
MobileUXSchool:Meetup group with regular local UX events
CreativeMornings:Not a group, but a great event series to stay inspired.
HugeLAMeetup:We bring in a range of speakers from the community.
Groups.

58. GeneralAssembly-Classes like Intro to UX, 12 week courses on UX
UCLAExtension- User Experience Certificate Program
CalStateFullerton- User Experience Certificate Program
ArtCenterCollegeforDesign(Pasadena)– Undergrad, Grad and public programs.
TheSkool-Variety of web design and experience classes/events
TheDSchool,InstituteforDesignatStanford:Virtual Crash Course, no degrees
HugeSchool-Paid apprenticeship program in NYC
Education.

59. HugeLAGalleryOpenHouseandHappyHour
June 12 6:30 – 9:00 pm at the Huge LA office
LosAngelesDesignFestival
June 13-19, design events all over the city www.ladesignfestival.org
deLABDesign-n-DimSum
June 14 bike ride, design tour, and Dim Sum
GeneralAssemblyFiresideChatwithJulianNachtigalofGoodEggs
June 17 in Santa Monica
HappyHourwithDrinksbyDesignandDwell
June 18 in Downtown LA
Events.

60. Little Big Details - Your daily dose of UI inspiration
http://littlebigdetails.com/
IxDA Mailing List Discussion - Active discussion list with many experts weighing in
http://ixda.org/discuss.php
Boxes and Arrows - High quality articles and podcast interviews
http://www.boxesandarrows.com/
Smashing Magazine – Deep-dive into more advanced UX topics
http://www.smashingmagazine.com/
Experientia - This blog has good curated content from a wide variety of sources
http://www.experientia.com/blog/
Uxmatters - Articles on all things UX
http://uxmatters.com/
A List Apart - Articles on everything from the industry to design to coding
http://www.alistapart.com/
Signal vs. Noise - Thoughts from the guys at 37 Signals
http://37signals.com/svn/
Information Aesthetics - A blog focusing on interesting information design and visualization
http://infosthetics.com/
Blogs.

61. John Siracusa @siracusa
Whitney Hess @whitneyhess
LukeWrobleski @LukeW
Jared Spool @jmspool
UXPA LA @UXPAofLA
LA UX Meetup @LAUXmeetup
IXDA @IXDA
IanTait @iaintait
JessicaWalsh @jessicawalsh
Wolff Olins @wolffolins
Sagmeister @sagmeisterwalsh
Pentagram @pentagram
Teehan + Lax @teehanlax
Craig Mod @Craigmod
Twitter.

62. Welie.com
http://www.welie.com
RSS: http://welie.com/pattern-updates.rss 
Patternry
http://patternry.com
Twitter: http://twitter.com/patternry
Yahoo Design Pattern Library
http://developer.yahoo.com/ypatterns
Patterntap
http://patterntap.com
RSS: http://feeds.feedburner.com/patterntap
UI Patterns
http://ui-patterns.com T
witter: http://twitter.com//uipatternscom
Patternbrowser
http://www.patternbrowser.org
UI patterns for mobile Android Patterns
http://www.androidpatterns.com
Twitter: http://twitter.com/androidpatterns
Pattern libraries.

63. Questions…

64. hugeinc.com
info@hugeinc.com
6100 Wilshire Blvd. 2nd Floor - Los Angeles, CA 90048
+1 310 499 7700