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The Cloud

          Mark O’Neill
Head of Innovation and Delivery
             GDS
“We have long forgotten the ritual by which the
house of our life was erected. But when it is
under assault and enemy bombs are already
taking their toll, what enervated, perverse
antiquities do they not lay bare in the
foundations.”
In the beginning
But then …
Rituals
•   Depreciation cycle
•   Datacentres
•   Terminal inefficiencies
•   Silos
•   Invisibility
Disconnection
•   Spotify
•   Last.fm
•   Gmail
•   Facebook
•   WordPress
•   Huddle
The fear …
The Fear
•   Security
•   Control
•   Procurement
•   Ownership
•   Power
•   Novelty

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The Cloud by Mark O'Neill

  • 1. The Cloud Mark O’Neill Head of Innovation and Delivery GDS
  • 2. “We have long forgotten the ritual by which the house of our life was erected. But when it is under assault and enemy bombs are already taking their toll, what enervated, perverse antiquities do they not lay bare in the foundations.”
  • 4.
  • 6.
  • 7. Rituals • Depreciation cycle • Datacentres • Terminal inefficiencies • Silos • Invisibility
  • 8. Disconnection • Spotify • Last.fm • Gmail • Facebook • WordPress • Huddle
  • 10.
  • 11. The Fear • Security • Control • Procurement • Ownership • Power • Novelty