Huddle quite literally saved the day today. There we were with our collective marketing team finger poised and hovering over the ‘make campaign live’ button, when one final (some might call it paranoid) check through, flagged up a file for download that tipped the scales on the wrong side of the ‘too big to ask customers to download’ front.

1. Letting the customer do the talking
East of England IDB Ltd
Technology to the rescue.
About Emma
Emma Knight is Head of Communications and Marketing at EEIDB Ltd; a
private company that delivers a number of public sector contracts in the
East of England. She is responsible for developing the strategy that informs
the how, who, what, where and why of how the corporate business, and the
Government-funded service brands within its repertoire, communicates with
media, consumers, stakeholders and staff. Emma and her team create
diverse and compelling propositions, utilising a range of channels, which
result in engagement, acquisition and retention of our target market.
Huddle quite literally saved the day today. There we were with our collective marketing team finger
poised and hovering over the ‘make campaign live’ button, when one final (some might call it “Originally, we brought Huddle into our
paranoid) check through, flagged up a file for download that tipped the scales on the wrong side of business to make communicating with
the ‘too big to ask customers to download’ front. our network of stakeholders easy. We’d
started out looking at costly extranet
Easy fix we thought. Get supplier of said download to supply us with a low res version. Simple. But of options, but quickly realised that Huddle
course, it turned out to be not so simple. At the supplying end, permissions needed to be granted, could tick many of the boxes on our
files needed to be found and an agency needed to briefed. Which all equated to time that we just ‘wish list’ of features.”
didn’t have. - Emma Knight, Head of Communications and Marketing
And that’s where Huddle came in. After managing to get everyone to agree that one of our own
agencies could carry out this uncomplicated file conversion job, it was simply a case of setting up a
workspace on Huddle, inviting the relevant people to join and for file sharing to commence. So in the
space of 30 minutes, we had a new, smaller file, that slotted into the campaign and we were able to
press ‘go’.
Originally, we brought Huddle into our business to make communicating with our network of
stakeholders easy. We’d started out looking at costly extranet options, but quickly realised that
Huddle could tick many of the boxes on our ‘wish list’ of features. With a few underlying concerns
over ease of use, it quickly became apparent that pretty much everyone ‘got it’ and if they didn’t, it
wouldn’t take much to get them to.
In the marketing team, we’re in lust with Huddle. It started out as a new ‘toy’ that, given half the
chance, we’d use to fulfil almost any request. But in truth, it’s actually become a ‘piece of kit’ that sits
at the heart of almost everything we do. It means that we can dip in and out of workspaces, but know
that colleagues can see exactly where we are with projects at any given point in time. Our team use it.
Our colleagues use it. And our auditors really like it.
www.huddle.com UK & EU: +44 08709 772 212 USA: +1 (415) 376 0870 sales@huddle.com