What’s your problem?
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When and why do we have to give up on our best innovative ideas and focus on solving boring problems? Presentation from Product Camp 2015 in Gdynia
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What’s your problem?
- 1. What’s your problem? What’s your problem? Hubert Wawrzyniak Product Camp 2015, Gdynia
- 2. Designing is mostly about solving problems • Especially in mature products • The YOLO approach Designing = problem solving Especially in mature products
- 3. The code get’s old
- 4. Development takes more time than before
- 7. „As a leader you have not only the right, but the responsibility to show direction and set the pace”
- 9. Diary study
- 10. Buying a house the need initial research the actual search mortgage moving inthe property
- 12. The Kano model fulfillment delight dissatisfaction non-fulfillment basic expectations delighters
- 15. Search for innovation Constantly search for innovation
- 17. … today…
- 18. …tomorrow
Editor's Notes
- The Kano model is a technique for classifying customer needs into different categories, basing on how they impact users satisfaction when being met. It helps to determine appropriate levels of innovation for products and services and is often used in agile methodologies to prioritise requirements. stay aware of different customer requirements categories, focus on meeting basic users expectations before investing in excitement generators (which won’t increase satisfaction until basic expectations are met), stop investing in improving must-be requirements that are already at satisfactory level realize that users expectations change over time, so you constantly need to look for opportunities to bring innovation, avoid the experience rot