In order to create engaging products and services you have to work as a truly engaged and consumer-focused team. How and why should we encourage people with different set of skills and experience to contribute to planning, user research, design and testing?

1. IT’S OUR RESPONSIBILITY
Hubert Wawrzyniak WUD na Pradze 2014

2. How to become engaged
in your work?

3. Believe in what you do

4. The golden circle
WHAT?
WHY?
co
HOW?

5. Planning technique
1. Collaborative
2. Starts with „WHY”?

6. Impact map
deliverable
goal
actor
actor
impact
deliverable
deliverable
impact
deliverable
deliverable
actor
impact deliverable
deliverable
deliverable
deliverable
deliverable
deliverable
deliverable
deliverable
deliverable
impact
impact deliverable
deliverable
deliverable
impact deliverable
WHY? WHO? HOW? WHAT?

7. Example – app for runners
member get member
teams competition
semi-automated invites
achievements
favourite tracks
rating in app store
prizes
mechanism
mailing
free trial
100k
premium
apps sold in
3 months
current free app users
marketing
inviting friends
posting
recommending app
try premium
publish banners
current premium app
users
perceive premium app
as much better
sponsor running event
remove features from free app
notification after a week

8. More ideas

9. Engaged people
Engaged people

10. Working process
design
research
develop
test

11. Break down silos

12. Observe users

13. Pick up the phone

14. Draw together

15. Round-robin
Designer
Business
owner
Developer
1. Draw sketch
2. Give feedback
3. Combine

16. Go out to people

17. Who is taking care
of UX in your company? ”

18. EVERYONE!!!

19. ?

20. Thank you
hubert.wawrzyniak@gmail.com