The document discusses what marketing experts are thankful for at Thanksgiving. It provides quotes from various experts expressing thanks for tools that help them in their work like Evernote, TripIt, LinkedIn, Yammer, Instagram, and photography equipment. The document encourages readers to share what marketing tips and tools they are grateful for on Twitter.
5. But also when we reflect on what we
appreciate, and what we care about.
6. There are lots of things to be grateful
for, but we wondered…
7. …what are the best and brightest
marketers thankful for?
8. In the spirit of Thanksgiving,
check out all the tools that top
influencers and marketers are
thankful they’ve discovered.
9. We hope at least one of them makes your days a little bit
easier, a little more efficient, and gives you a little more
time to spend with family and friends.
9
10. “I've just purchased an Evernote Jot that I'm using
with my iPad to take those notes I don't want to lose.
My notes are now auto tagged with location and
time and sync up over WiFi so that they are
searchable in Evernote. I won't ever give up my
notebooks, but this is a huge step for me.”
- C.C. Chapman, @cc_chapman
CMO, YSN
11. “I'm grateful for the tools that bug me to
work harder on my most important
relationships!”- John Jantsch, @ducttape
Author of Duct Tape Marketing
12. “TripIt. I get on an airplane 200 times a year. I stay in a hotel fifty to
seventy-five times a year. A car service picks me up two hundred
times a year. Three people are involved in keeping all this straight.
We couldn’t do this without TripIt. The coolest thing is that you just
forward confirmation emails to TripIt, and it builds your travel
itinerary for you.”
- Guy Kawasaki, @GuyKawasaki
Advisor, Motorola Mobility
13. "This Thanksgiving, I'm grateful for being @SmallBizLady on Twitter
and convening #Smallbizchat every Wednesday night at 8p Eastern:
one of the biggest challenges of entrepreneurship can be feeling like
you're the only one facing a challenge or problem, and both of these
outlets have proven to be incredibly valuable for me for inspiration,
education, and conversation.”- Melinda Emerson, @SmallBizLady
14. “I'm very thankful to Instagram because
it's where I let my hair down and selfies
reign supreme.” – Chris Brogan, @chrisbrogan
Publisher, Owner Magazine
15. “I am thankful for my family.
I'll do 51 live events this year, and 30
webinars. I have spent a LOT of time this
year spreading the concept of Youtility
and useful marketing, and without the
support and encouragement of my wife
and children, none of that would have
been possible.”
-Jay Baer, @jaybaer
Author of Youtility
16. “PR 20/20 is thankful for Yammer! We use Yammer on
a daily basis to streamline group messages that used to pile
up in email, or interrupt productivity. It enables us to easily
share industry articles, tag team members to flag important
updates, disseminate agency news, and more. Yammer is
how we keep our team informed, and has helped
encourage an open, friendly, and collaborative work
environment.” – Dia Dalsky, @diadalsky
Senior Consultant, PR 20/20
17. “LinkedIn app and Newsle are the tools I
am truly thankful for. A businesswoman is
only as good as her network of partners,
colleagues, peers, and industry thoughtleaders. LinkedIn app allows me to not only
keep up with my network, but helps filter
the content that my network shares or
considers important. Couple this with my
use of Newsle and you have an effective
way to always be connected to the most
important group of people in your personal
and professional life.”
- Ekaterina Walter, @ekaterina
Co-founder & CMO, Branderati
18.
“I am thankful for DropBox, Chrome,
the chrome plugin called Screen
Capture (by Google), Spotify, Excel,
Amazon Prime and Subscribe and
Save, my iPhone, caffeine and
Lagavulin.”
- Mike Volpe, @mvolpe
CMO, HubSpot
19. “Jumpcut. I often need to copy several pieces of information from a website such as
a name for a photo credit, spelling of a person’s name, and link address. Without
Jumpcut, I’d have to go back and forth between pages. With it, I can copy, copy,
copy, and then paste, paste, paste because it is a multi-level clipboard.”
-Guy Kawasaki, @GuyKawasaki
Advisor, Motorola Mobility
20. “I'll say this Thanksgiving I'm thanking for all the folks
that I call my "Frientors". Folks who started off as
people I admire for what they do, who for whatever
reason shared their time and effort to help me without
asking for anything in return, and eventually became
some of the best friends I've had. Folks like CRM
Godfather Paul Greenberg and Small Business
Champion Anita Campbell.”- Brent Leary, @brentleary
Partner, CRM Essentials
21. “I’m thankful that chest-thumping brand
marketing is getting its comeuppance as
marketers embrace the art of authenticity.”
- Jake Sorofman, @jakesorofman
Analyst, Gartner
22. “FujiFilm X100S and Nikon D800. I
love photography. There are weeks
when I shoot a conference, social
event, or travel spot and then a
football, soccer, and hockey game. My
go-to camera for people and street
photography is the FujiFilm X100S. My
go-to camera for sports photography
is the D800 with an awesome 300 mm
lens When I’m using this combination,
I fantasize that I’m Scott Kelby.”
-Guy Kawasaki, @GuyKawasaki
Advisor, Motorola Mobility
23. “I am grateful for my badass team. They
consistently amaze me, teach me, and
bring their best selves to work every day.
I’m also grateful for Evernote, the app
that’s become an extension of my brain.
Evernote: You complete me.”
-Tamara Medelsohn, @tmendelsohn
VP of Marketing, Eventbrite
24. The experts have given us a lot of tools that
make their lives easier. Here are a few more
that the HubSpot Marketing team can’t live
without:
• Checker Plus for Gmail
• Clicktotweet.com
• Signals
• Character Count Tool
• Rapportive
• Marketing Conversion Calculator
• Placeit
25. What are you thankful for this
Thanksgiving?
Tweet at @HubSpot to share the
marketing tips you’re grateful
for!