Optimize your site with effective landing pages and calls to action! View the full presentation here: http://www.hubspot.com/website-redesign/

1. Website Redesign
and Optimization
Kipp Bodnar Jeanne Hopkins
@kbodnar32 @jeannehopkins

2. Today’s Agenda
Why Think About This Stuff?
Call to Action Design Tips
Landing Page Design Ideas
Website Design Challenges
Q&A

3. Inbound Marketing Methodology
Get Found
Convert
Analyze

4. A Call to Action is Really an Offer
Can your Landing Page “close”?
Do you want the Landing Page visitor
to…
• Pick up the phone and call you?
• Sign up for a free webinar, download?
• Go to another page for more info?
• Just click? And then what?

5. CTAs for All Stages of the Buying Cycle
“Using Offers to Generate More Leads” – Mac McIntosh

6. Use Numbers

7. Specific Action

8. Use Images

9. Clickable

10. Contrasting Colors

11. Position

12. Landing Page is Offer Information Page
Why am I on this page?
What am I supposed to do?
What should I do next?
• Consider Friction
• Consider Anxiety

13. Control: Form Below

14. Test: Form on Right

15. Results

19. A/B Homepage Test
©2010, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.

20. • 125% lift in
clicks to the
download offer
page
©2010, WhichTestWon.com a division of Anne Holland Ventures Inc. All rights reserved.

28. How to Put All the Pieces Together?
d.j.k. on flickr

29. HubSpot Can Help
• All-in-one Marketing Software
• Over 4,000 customers in 4 years
• ~200 employees, lots of MIT grads

30. SPECIAL OFFER FOR TODAY’S
ATTENDEES
http://www.hubspot.com/website-
redesign/
Call 1-888-782-7768