The document summarizes the key findings of the 2010 State of Inbound Marketing report. It found that inbound marketing delivers leads at a lower cost than outbound marketing and that businesses are increasingly using social media and blogs to generate real customers. It also showed that blogging more often and using social media like Twitter, LinkedIn, and Facebook are becoming more important to businesses. The document advocates for the all-in-one marketing software from HubSpot to help businesses implement an inbound marketing strategy across blogging, social media, search optimization, and analytics.
1. State of Inbound
Marketing:
2010 Report
p
Mike Volpe Adam Blake
VP Marketing @HubSpot MIT Sloan - MBA Student
Twitter: @mvolpe Twitter: @myapb
2. Report Methodology
• Follow-up to our 2009 report
• 231 new responses
• Diverse range of industries
• Many different size companies
• Full report: http://hub.tm/Inbound2010
3. Major Findings in 2010 Report
1. Inbound marketing delivers lower
cost per lead th outbound
t l d than tb d
marketing
2. Social media and blogs are
expanding in the marketing budget
3. Businesses close real customers
with social media and bl
ith i l di d blogs
32. Marketing Analytics
• Assess the effectiveness of your marketing on a
campaign-by-campaign level
• Optimize resource allocation to maximize sales
33. Proven ROI by 2,100+ Customers
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
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www.HubSpot.com/ROI
34. Q&A
Free trial of HubSpot:
www.HubSpot.com/free-trial
Mike Volpe Adam Blake
VP Marketing @HubSpot MIT Sloan - MBA Student
Twitter: @mvolpe Twitter: @myapb