6. Social media is
not magic.
Joining Facebook, Twitter, or LinkedIn
will not revolutionize
your company or your marketing.
7. You still need to:
• Identify your audience
• Get them to notice you
• Create value for them
• Sell something to them
• Keep them happy
None of this has changed.
8. Social media is one tool,
used best as part of a balanced
inbound marketing strategy.
9. 79% more
followers for companies
that combine a blog
with social media
10. 97% more links
(for better rankings)
for companies
that combine SEO
with social media
44. The Results
400+% increase in qualified traffic
“We find Twitter has been a great driver
of traffic to the blog, and also another
great driver of awareness for us.”
1,000+% increase in
blog subscribers
44