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Social Fresh Tampa: Sharing Content on Facebook
1.
Tactical Facebook Social Fresh
Tampa Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille
2.
3.
4.
Use
5.
Warning
Results vary by business and industry But, you don’t need an extraordinary number of likes to see results
6.
B2C is Ahead
of B2B Average Facebook Page Likes by Business Target Market 700 600 Facebook Likes 500 400 300 200 100 0 B2B B2C
7.
Sharing Content on
Facebook
8.
Why Share Content?
• Social Proof vs. • Visibility • Virality Jane Joe
9.
Who Shares Content?
• You • Your Fans • Your Readers
10.
What Should I
Post? Questions or announcements Video interviews Blog posts (your own & other relevant articles) & Landing pages for education-based offers (webinars, ebooks, etc.)
11.
Getting Your Content
Seen
12.
Why “News Feed
Optimization”? Only 1 in 500 updates make it to the news feed* *According to Facebook consultants BrandGlue
13.
Facebook’s Algorithm: EdgeRank Source:
Teach to Fish Digital Blog
14.
21 Tips to
Get Your Content Seen
15.
Post a Variety
of Content …to bring in a variety of users (increase affinity score)
16.
Sex Sells and
Facebookers Love Facebook
17.
Facebook content does
well. Really.
18.
Respond to Comments
…and request feedback to increase number of interactions (increase weight score)
19.
Experiment with Targeting
20.
Post Content Regularly
…but not too frequently to allow for interactions (increase recency score)
21.
Posting Every Other
Day is Best
22.
Post Outside of
Work Hours
23.
Optimizing Types of Content
24.
Blog Articles
25.
Include an Image
VS.
26.
Don’t Miss the
Meta Description
27.
Encourage Likes &
Shares
28.
Offers
29.
Ask a Question
Question Offer
30.
Encourage Likes &
Shares
31.
Integrate Landing Page
in Facebook
32.
Video
33.
Post Video Links
Directly
34.
Include Links in
the Description
35.
Images
36.
For Copyright or
Analytics • Use Flickr with Facebook
37.
For More Interactions
& Viral Effect • Post images directly to Facebook
38.
Status Updates
39.
Keep it Simple
40.
Ask Questions and
Respond
41.
Measure What Works
42.
Encourage User-Generated Content http://www.facebook.com/gemvara
43.
Encourage User-Generated Content http://www.facebook.com/#!/AllThingsJeep
44.
Resources
45.
HubSpot’s Facebook Marketing
Hub
46.
Blogs on Facebook
Marketing • Blog.HubSpot.com • InsideFacebook.com • AllFacebook.com
47.
Facebook Marketing Page http://www.facebook.com/#!/marketing
48.
Presentation Slides &
Resources HubSpot.com/Social-Fresh-Tampa
49.
Tactical Facebook Social Fresh
Tampa Ellie Mirman Inbound Marketing Manager HubSpot Twitter: @ellieeille
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