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SEO 101: Essential Search Engine Optimization Tips

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HubSpot
HubSpot

Search Engine Optimization (SEO) tips from the Inbound Marketing Summit in Dallas in May 2009 by Mike Volpe from HubSpot.

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Search Engine Optimization (SEO) 101 Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe ,[object Object]
Marketing Has Changed 1950 - 2000 2000 - 2050
Inbound Marketing Blog SEO Social Media
Inbound Marketing Convert Get Found ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Process Tools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Search Engine Optimization 3,000 searches per second ,[object Object],[object Object],[object Object]
Lessons from 930,000+ websites
Pick Your Keyword Battles vs.
Pick Your Keyword Battles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two Parts to SEO On-Page Off-Page
On-Page SEO ,[object Object],[object Object],[object Object],[object Object]
Attractive: Humans vs. Google www.seo-browser.com
Off-Page SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Content = More Links
How Many Tickets Do You Have?
What to Publish? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where to Publish?
Publish Content Worth Sharing
Don’t Be Afraid to Polarize
Give Something Away
Promote Your Content to Get Links
SEO Measurement
Website Grader
SEO Rankings
Traffic, Leads and Customers Visitors from SEO Visitors Leads Customers SEO 5,289 754 12 Blogging 834 72 3 Social Media 511 28 1
Budget vs. Brains
Where do you find “101” Content? ,[object Object],[object Object],[object Object],[object Object]
Thank You! Mike Volpe HubSpot VP Marketing Twitter: @mvolpe ,[object Object],[object Object]

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