Are you attracting quality traffic to your website? Or ranking for keywords that your potential customers are searching for? Then this is the workshop for you. Join us to learn how you can generate leads from organic traffic using the HubSpot software.
29. OPTIMIZE YOUR CONTENT
• To focus on keywords
• To center around a campaign
• To attract more qualified traffic
• To convert better leads
Then rinse and repeat.
42. YOUR MISSION
1. START A TRIAL.
2. ADD KEYWORDS.
3. GO TO PAGE PERFORMANCE REPORT >> IN
SOURCES.
4. ANALYZE YOUR CURRENT SEO.
5. START TO OPTIMZE YOUR SITE PAGE BY PAGE.
6. CONTACT A HUBSPOT EXPERT FOR REVIEW.
42
“HubSpot Keynote” will be replaced with the name of your trackquestion: should HubSpot be lowercase. Tactical things – more action oriented. Maybe take out some of the “explaining” -- get to the point. 40 mins only.
We will be scheduling a headshot day
“HubSpot Keynote” will be replaced with the name of your trackquestion: should HubSpot be lowercase. Tactical things – more action oriented. Maybe take out some of the “explaining” -- get to the point. 40 mins only.
Using hubspot to
Getting started
Think of your marketing funnel. 75% of visitors are in a research phase. They are top of the funnel. They have no brand awareness and thus are finding you through non-branded terms. The more content you create the more you will capture those people. They are basically like aimless tourists looking to find a guide and your content will guide them right in.Action: Measure non-branded keywords and see which ones convert best, then focus on increasing rankings for these
In order to know which keywords to target now (and which to pursue later), it's essential to not only understand the demand for a given term or phrase, but the work required to achieve those rankings. If mighty competitors block the top 10 results and you're just starting out on the web, the uphill battle for rankings can take months or years of effort bearing little to no fruit.
Manage each individual keyword here
Research your competitors and others like you for inspiration
Drive conversions with an offer related to your keywords
Based on your core offeringsStart with your gut instincts…write about what you know and what comes naturally. That will help ensure that what you write is quality and not forced or contrived in some way
Which drives traffic but no leads
Build an offer and CTA right in HubSpot
We’ll give you the formula for success.
Once you start building more content and offers you’ll start bringing in traffic and converting that into new contacts, some of whom may be leads
Continue to seek improvements and additional on-page opportunities
Look at specific channels. View over time. compare visits to leads. See how well channels are converting.