In order to get more leads and customers out of a website, companies need to apply inbound marketing best practices and have the tools to make rapid changes easily. Whether it is creating remarkable content, adding customized calls-to-action, or capturing leads on landing pages, learn how small businesses can leverage the HubSpot software and squeeze more conversion from the audience they already have engaged - their website visitors.
This free webinar will cover:
- How to create, optimize, and promote content to attract more potential buyers to your website
- How to capture more leads with customized calls to action and landing pages
- How to optimize your sales and marketing funnel with analytics and tools from the HubSpot software
- How to track results from your internet marketing efforts
11. Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
www.HubSpot.com/ROI
12. HubSpot Inbound Marketing
Process Tools
Get Found Get Found
• Publish • Content Mgmt
• Promote • Blogging
• Optimize • Social Media
• SEO
Get Found • Analytics
Convert Convert
• Test • Offers / CTAs
• Target Convert • Landing Pages
• Nurture • Email
• Lead Intelligence
• Lead Mgmt
• Analytics
19. Inbound Marketing
Search Engines Blogs Social Media
Get Found
Convert
20. Content Drives Visitors
• Search engines like fresh
content
• People like fresh content
• More tickets in the SEO
lottery
21. More Content = More Visitors & Power
Average Website Pages by Alexa Traffic
Rank
1,000,000
Average # of Webpages
100,000
10,000
1,000
> 10,000,000 5,000,001 to 1,000,001 to 500,001 to 100,001 to < 100,000
(Extremely 10,000,000 5,000,000 1,000,000 500,000 (High (Very High
Low Traffic) (Very Low (Low Traffic) (Medium Traffic) Traffic)
Traffic) Traffic)
Alexa Traffic Rank
22. More Content = More Visitors & Power
Average Website Pages by Page Rank
10,000,000
Average # of Webpages
1,000,000
100,000
10,000
1,000
1 2 3 4 5 6 7 8 9 10
Page Rank (10 is best)
23. What to Publish?
• Blog
• Podcast
• Videos
• Photos
• Presentations
• eBooks
• News Releases
30. Lead Conversion is Critical Step
Target Market
Conversion is where we take
what we have spent time and Website Visitors
money to get (visitors) and
change it into something
valuable to marketing (leads). Leads
A cost becomes a benefit.
Opportunities
Customers
33. Call to Action Tips
• Action Oriented & Positive
• Click here! Sign up now! Tweet this!
• Simple & Clear
• Make it Pop
• Link Both Text & Images
• Targeted to Audience
56. Improving Lead Quality
Drive more inbound leads
Attract the right website visitors
Nurture leads to the next step
Provide Sales with detailed info
57. How Do You Get Quality Leads?
Kadient Photo by David Meerman Scott
Create content that your target personas gravitate to.
57
58. A Word of Caution
• Writing for your
personas DOES NOT
mean writing about the
products and services
you sell them
• Write about the things
they want to learn about
58
66. Closed Loop Marketing Measurement
Track leads all the way through sales
Tie website visitors to closed deals
Tie closed deals to lead sources or
campaigns