Ecommerce Marketing Automation - How to Use Automation and Analytics to Predict Consumer Behaviour and Increase eCommerce Sales

1. Ecommerce
Marketing
Automation:
How to Use Automation and
Analytics to Predict Consumer
Behavior and Increase Click to watch
eCommerce Sales OnDemand Video!
http://bit.ly/autoecomm

2. I’m Mike Ewing.
Nice to meet you.
@inboundcommerce

3. I’m Meghan Anderson.
Nice to meet you.
@meghkeaney

4. I’m Sam Mallikarjunan.
Nice to meet you.
@mallikarjunan

5. Tweet Questions
& Comments!
#AutoEcomm
http://bit.ly/autoecomm

6. AGENDA:
1
ECOMMERCE
1
MARKETING
AUTOMATION
http://bit.ly/autoecomm

7. Shopping Cart Fetchback:
UNDERSTANDING
CUSTOMER
HESITATIONS
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm

8. UNDERSTANDING CUSTOMER
HESISTATIONS
1 What Is a Fetchback?
2 Surprising Statistics
3 Top Reasons For Abandonment
4 Actionable Takeaways
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm

9. SHOPPING CART
FETCH BACK?
“ Shopping Cart Fetch Back is a
timely email sent to a prospect
that has abandoned shopping
”
cart.
http://bit.ly/autoecomm

10. SURPRISING
STATISTICS
88% 65%
of online shoppers of all online shoppers
have abandoned their wait a day or more to
shopping cart at one complete a purchase.
point or another.
21%
of shoppers who
45%
didn’t complete the of consumers
checkout, said they abandoned carts
wanted to save more than once with
products for further an average order of
consideration. $109.00. http://bit.ly/autoecomm

11. TOP REASONS FOR
ABANDONMENT
50
Top reasons given for abandoning carts (in %)
45
40
35
30
25
20
15
10
5
0
Shipping was too high Not ready to buy Price too high Wanted to compare with other Put in cart for later
products
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm

12. ACTIONABLE
TAKEAWAYS
Calculate Discover your
Cart Abandonment Customer Hesitations
Optimize Shipping Engage in Triggered
Rates Email Campaigns
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm

13. Use Intelligent Analytics to
UNDERSTAND
BUYING CYCLE
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm

14. USE INTELLIGENT ANALYTICS TO
UNDERSTAND BUYING CYCLE
1 Analytics + Automation
2 Understanding Customer Timelines
3 The Reverse Funnel Analysis
4 Conversion SEO
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm

15. ANALYTICS +
AUTOMATION
Help You To Understand:
Customer Assisting Purchase
Hesitation Content Timeline
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm

16. CUSTOMER
TIMELINES
Purchase Product Customer
Timeline Timeline Timeline
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm

17. REVERSE
FUNNEL
ANALYSIS
Segment “Assists” Focus on Top
Buyers from That Lead to Performing
Browsers Purchase Interactions
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm

18. CONVERSION
OPTIMIZATION
Revenue Increase Dominate
Generating Quality of Organic &
Keywords Visitors Paid Search
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm

19. Intelligent Automation:
HOW TO IMPROVE
CONVERSION RATES
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm

20. HOW TO USE INTELLIGENT AUTOMATION
TO INCREASE CONVERSION RATES
1 Real-Time Communication
2 Stages of Nurturing Campaign
3 Best Practices
http://bit.ly/autoecomm

21. REAL-TIME
COMMUNICATION
90%
of ecommerce leads go cold
within just one hour.

22. STAGES OF
NURTURING
The 3 Step Sequence
> 1 hour Email 24 Hour Email 72 Hour Email
Customer Service Sense of Urgency Incentive
http://bit.ly/autoecomm

23. BEST PRACTICES
Collect Contact Info Immediate Messaging Offer Customer Service
Offer Incentives Offer More Info Track Clicks Test, Test, Test
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm

24. Empower Superstar Customers:
USING TARGETED
COMMUNICATIONS
TO FUEL BRAND
ADVOCACY
http://bit.ly/autoecomm

25. USING TARGETED COMMUNICATIONS TO
REWARD BRAND ADVOCATES
1 Social Sharing as a Driver of Sales
2 Alerts and Multi-Channel
Analytics
3 Targeted Communications
http://bit.ly/autoecomm

26. SOCIAL SHARING
DRIVES SALES
+ =
Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm

27. ALERTS &
MULTICHANNEL
ANALYTICS
1. Respond to Positive
Mention on Twitter
2. Empower Individual that
Promoted your brand
3. Keep a list of advocates
4. Reward with special offers
in future to fuel advocacy
  http://bit.ly/autoecomm

28. TARGETED
COMMUNICATIONS
http://bit.ly/autoecomm

29. WRAP UP AND REVIEW
1 Shopping Cart Fetch Back Emails
2 Understand Buying Cycles with
Intelligent Analytics
3 Improve Conversion Rates with
Intelligent Automation
4 Reward + Fuel Brand Advocates
http://bit.ly/autoecomm

30. QUESTION
&
ANSWER
@inboundcommerce
@meghkeaney
@mallikarjunan http://bit.ly/autoecomm
Questions & Comments on Twitter: #AutoEcomm

31. THANK
YOU.

32. HUBSPOT CAN HELP!
11 GENERATE MORE QUALIFIED TRAFFIC
2
2 TURN TRAFFIC INTO CUSTOMERS
3 ANALYZE SALES AND MARKETING

33. FREE
ECOMMERCE
SOFTWARE
DEMONSTRATION
hubspot.com/ecomm