This document discusses strategies for non-profits to amplify their Giving Tuesday campaigns. It provides 5 ways to do so: 1) motivate staff to get involved, 2) use existing programs, 3) dedicate social media channels, 4) focus on matching gifts from companies and donors, and 5) develop long-term relationships with supporters. It emphasizes utilizing matching gifts to maximize donations and sharing campaign successes on social media with the #GivingTuesday hashtag.
5. "It’s not just about the 92nd Street Y as one organization,
but really about a community of organizations all over the
country coming together to really crowdsource and
brainstorm whether we could create a movement called
Giving Tuesday.”
#GivingTuesday
6. History of Giving Tuesday
• Started by 92ndst Y & The UN Foundation
• November 27th, 2012
• 2,700+ partners
• Over $10M given in one day
• Driven by social media: #GivingTuesday
#GivingTuesday
15. Twitter: Tweet with the hashtag #GivingTuesday
Sample Tweets:
• Perfect antidote to overspending this holiday season? #GivingTuesday
coming Dec 3! www.Givingtuesday.org @givingtues
• Ever thought u should "give back" a little more? What are u waiting for?
#GivingTuesday www.GivingTuesday.org @givingtues
• Take advantage of those post-Thanksgiving deals. But spare some cash
this year. #GivingTuesday is Dec 3 @givingtues
• Dreading post-Thanksgiving shopping? We have a better idea:
#GivingTuesday. How will u get involved? www.givingtuesday.org
#GivingTuesday
20. DID YOU
?
KNOW
65% of Fortune 500 companies and many other smaller companies
match employee donations to a wide range of nonprofits.
Source: Double the Donation (http://doublethedonation.com)
#GivingTuesday
26. Use Double the Donation’s tools for free from 11/15/13 – 12/15/13
Provide donors with company specific forms, guidelines, and instructions.
For complete details visit http://doublethedonation.com/giving-tuesday
#GivingTuesday
28. Download our Giving Tuesday
Marketing Kit For Your Campaign
http://offers.hubspot.com/giving-tuesday-marketing-kit
#GivingTuesday
29. Contact us with any questions:
Taylor Corrado
HubSpot
tcorrado@hubspot.com
@TaylorLCorrado
Adam Weinger
Double the Donation
adam@doublethedonation.com
@2xdonations
#GivingTuesday