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1 von 7
AWESOMELY
PROVOCATIVE
STATS TO INCLUDE IN YOUR
AGENCY’S PITCH DECK.
57/78%
THE MORE POSTS PER DAY, THE
LESS ENGAGEMENT – WHEN A
BRAND POSTS TWICE A DAY,
THOSE POSTS ONLY RECEIVE 57%
OF THE LIKES AND 78% OF THE
COMMENTS PER POST.
- TRACK SOCIAL
http://tracksocial.com/blog/2012/06/optimizing-facebook-engagement-part-2-
how-frequently-to-post/
119%
THE CLICK-THROUGH RATE ON
TRIGGERED MESSAGES IS 119%
HIGHER THAN “BUSINESS AS
USUAL MESSAGES.

- EPSILON & DMA
http://www.epsilon.com/download/q1-2012-north-america-email-trend-results-
open-rates-improve-over-previous-quarter-and-prev
80%
EMAIL OPENS ON SMARTPHONES
AND TABLETS HAVE INCREASED
80% OVER THE LAST SIX MONTHS.


- LITMUS
http://litmus.com/blog/email-client-market-share-stats-infographic-june-2012
0.5%
IN ANY GIVEN WEEK, LESS THAN
0.5% OF FACEBOOK FANS ENGAGE
WITH THE BRAND THEY ARE FANS OF.


- MARKETING SCIENCE
http://marketingscience.info/assets/documents/275/Facebook_fans_A_fan_for_li
fe.pdf
61%
61% OF EMAILS RECEIVED AT
PROFESSIONAL EMAIL ACCOUNTS
ARE NON-ESSENTIAL.


- MIMECAST
http://www.mimecast.com/About-us/Press-releases/Dates/2012/6/Only-one-in-
three-emails-received-is-essential-for-work/
AWESOME RIGHT? WELL, WE’VE GOT
MORE. DOWNLOAD THE FULL DECK OF
AWESOMELY PROVOCATIVE STATS AT:
http://bit.ly/10stats

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10 awesomely provocative stats for slideshare

  • 1. AWESOMELY PROVOCATIVE STATS TO INCLUDE IN YOUR AGENCY’S PITCH DECK.
  • 2. 57/78% THE MORE POSTS PER DAY, THE LESS ENGAGEMENT – WHEN A BRAND POSTS TWICE A DAY, THOSE POSTS ONLY RECEIVE 57% OF THE LIKES AND 78% OF THE COMMENTS PER POST. - TRACK SOCIAL http://tracksocial.com/blog/2012/06/optimizing-facebook-engagement-part-2- how-frequently-to-post/
  • 3. 119% THE CLICK-THROUGH RATE ON TRIGGERED MESSAGES IS 119% HIGHER THAN “BUSINESS AS USUAL MESSAGES. - EPSILON & DMA http://www.epsilon.com/download/q1-2012-north-america-email-trend-results- open-rates-improve-over-previous-quarter-and-prev
  • 4. 80% EMAIL OPENS ON SMARTPHONES AND TABLETS HAVE INCREASED 80% OVER THE LAST SIX MONTHS. - LITMUS http://litmus.com/blog/email-client-market-share-stats-infographic-june-2012
  • 5. 0.5% IN ANY GIVEN WEEK, LESS THAN 0.5% OF FACEBOOK FANS ENGAGE WITH THE BRAND THEY ARE FANS OF. - MARKETING SCIENCE http://marketingscience.info/assets/documents/275/Facebook_fans_A_fan_for_li fe.pdf
  • 6. 61% 61% OF EMAILS RECEIVED AT PROFESSIONAL EMAIL ACCOUNTS ARE NON-ESSENTIAL. - MIMECAST http://www.mimecast.com/About-us/Press-releases/Dates/2012/6/Only-one-in- three-emails-received-is-essential-for-work/
  • 7. AWESOME RIGHT? WELL, WE’VE GOT MORE. DOWNLOAD THE FULL DECK OF AWESOMELY PROVOCATIVE STATS AT: http://bit.ly/10stats