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Design for Social Change
                      Howard Silverman
                    www.solvingforpattern.org

                                   ISSS
                                 19JUL12
                                     Thanks to:
International Society for the Systems Sciences, American Society for Cybernetics,
   Greg Hill, Ecotrust, Cascade Systems Society, Todd Gilens+Maria D’Agostino,
  students in the Collaborative Design MFA at Pacic Northwest College of Art
Overview of 12 Propositions

    •    introduce terms

    •    explore regimes-on-a-landscape metaphor

    •    consider applications



    Goal:
    Draw upon the regimes-on-a-landscape metaphor to develop
    frameworks for use in “designing for social change.”




Howard Silverman                                     solvingforpattern.org
By “design,” I mean to act with intention.
                                                 (Proposition #1)




Herbert Simon:                                               Victor Papanek:
“Design ... is concerned with                                “Design is the conscious effort
how things ought to be.”                                     to impose meaningful order.”




Simon, H. 1996. The Sciences of the Articial.               Papanek,V. 1971. Design for the Real World.
Third Edition. MIT Press. p.114.                             Pantheon Books. p.3.




 Howard Silverman                                                                          solvingforpattern.org
By “design for,” I mean a reflexive process.
                              (Proposition #2)




Etienne Wenger:
“Learning cannot be
designed, it can only be
designed for -- that is,
facilitated or frustrated.”




                                 Wenger, E. 1998. Communities of Practice: Learning, Meaning,
                                 and Identity. Cambridge U Press. pp.229-30.



  Howard Silverman                                                          solvingforpattern.org
(For the purposes of this discussion)
I understand “meaningful order” in terms of social-ecological
  systems, represented as state spaces (or stability landscapes)
        and shaped by basins of attraction (i.e., regimes).
                             (Proposition #3)



Brian Walker et al.:
The state space of a system is
the three-dimensional space of
all possible combinations of the
variables that constitute the
system.


                                        Walker, B. et al. 2004. Resilience, Adaptability and
                                        Transformability in Social-Ecological Systems. Ecology
                                        and Society 9(2):5.




 Howard Silverman                                                        solvingforpattern.org
The regimes-on-a-landscape approach is coherent with
          other research in complex adaptive systems.
                                                   (Proposition #4)



Brian Arthur:                                            Sewall Wright’s theory of shifting balances:
 “[P]ositive feedback -
increasing returns - make for
multiple equilibrium points.”




                                                           Ellerman, D. 2010. Pragmatism versus Economics Ideology
Arthur, W. B. Positive Feedbacks in the Economy.
                                                           in the Post-Socialist Transition. Real-World Economics
Scientic American, 262:92-99.
                                                           Review 52:2-27.




  Howard Silverman                                                                           solvingforpattern.org
Regimes develop as mutually reinforcing sets of factors --
          biological, psychological, social, and artifactual --
        shaping and shaped by ecological interdependence.
                                                     (Proposition #5)

Transition Management:
“[A regime is] a coherent
conguration of technological,
institutional, economic, social,
cognitive, and physical
elements and actors with
individual goals, values, and
beliefs.”



Holtz, G., et al. 2008. Specifying “Regime” — A           Silverman, H., et al. 2012. Resilience & Transformation:
Framework for Dening and Describing Regimes in           A Regional Approach. Ecotrust.
Transition Research. Technological Forecasting and
Social Change 75:623-643.


     Howard Silverman                                                                                solvingforpattern.org
Based on this holistic (biological, psychological, social,
artifactual) understanding of regime conguration across
multiple systems, we can examine analogous relationships,
        e.g., types of resistance to transformation.
                                (Proposition #6)



    • senses of identity                     • power, influence, and interests
    • senses of anxiety                      • perverse incentives
    • cognitive denial                       • technological and infrastructural
                                               lock-in
    • confirmation bias
    • Kahneman’s “system 1 thinking”         • stranded financial capital
    • addiction and pathology                • traps (e.g., rigidity, poverty)
    • path dependence                        • Senge’s “success to the successful”



Howard Silverman                                                    solvingforpattern.org
The regimes-on-a-landscape metaphor enables systemic
   differentiation between adaptation and transformation.
                                                   (Proposition #7)


Adaptability:                                                  Transformability:
“To learn and adjust responses                                 “To create a fundamentally new
so as to continue developing                                   system when ecological,
within the current regime.”                                    economic, or social structures
                                                               make the existing system
                                                               untenable.”

                                                               “new ways of making a living”
Walker, B. et al. 2006. A handful of heuristics and some
propositions for understanding resilience in social-
ecological systems. Ecology and Society 11(1):13.

Folke, C., et al. 2010. Resilience thinking: integrating
resilience, adaptability and transformability. Ecology and
Society 15(4): 20.




 Howard Silverman                                                                solvingforpattern.org
Transformation (“social change”) is indicated by shift a from
                  one regime to another.
                             (Proposition #8)



Francis Westley et al.:
“Radical innovation originates
in niches: small protected
spaces in which new practice
can develop.”




                                       Westley, F., et al. 2011. Tipping Toward Sustainability:
                                       Emerging Pathways of Transformation. AMBIO 40:762-780.


 Howard Silverman                                                      solvingforpattern.org
The regimes-on-a-landscape metaphor can be usefully combined
    with and compared against other systems approaches.
                            (Proposition #9)



 Soft Systems Methodology                      Program Logic Model




                                           Transtheoretical Model




  Howard Silverman                                          solvingforpattern.org
Example 1: Relationships between dominant and alternative regimes
              reflect a “limits to success” archetype.
                          (Proposition #10)




                                                   Silverman, H., et al. 2005.
                                                   Sustainable Food Systems:
                                                   Working Towards a
                                                   Fundamental Solution.
                                                   Ecotrust.




    Howard Silverman                              solvingforpattern.org
Example 2: The regimes-on-a-landscape metaphor can inform
     the development of opportunities for boundary work.
                            (Proposition #11)




Sensemaking across community boundaries         Wenger, E. 1998. Communities of Practice: Learning,
                                                Meaning, and Identity. Cambridge U Press. p.105.

                                                design: rocketeye.com

   Howard Silverman                                                     solvingforpattern.org
Example 3: The regimes-on-a-landscape metaphor can
        inform the development of visioning processes.
                                     (Proposition #12)



Visioning that:                                  Versus scenario planning example
                                                 (Millennium Ecosystem Assessment)
• Is developed for social, rather than
  organizational, contexts;

• Prioritizes for the agency of individual
  and organizational actors;

• Focuses on social dilemmas rather than
  evolutionary uncertainties, per se;

• Enables identification of institutional
  innovations; and

• Is spatially explicit.

 Howard Silverman                                                 solvingforpattern.org
The regimes-on-a-landscape metaphor can inform the
           process of “designing for social change.”
                                                   (Conclusion)
 •   By “design,” I mean to act with intention.             •   The regimes-on-a-landscape metaphor enables
                                                                systemic differentiation between adaptation and
 •   By “design for,” I mean a reflexive process.                transformation.
 •   (For the purposes of this discussion) I
                                                            •   Transformation (“social change”) is indicated by
     understand “meaningful order” in terms of                  shift a from one regime to another.
     social-ecological systems, represented as state
     spaces (or stability landscapes) and shaped by         •   The regimes-on-a-landscape metaphor can be
     basins of attraction (i.e., regimes).                      usefully combined with and compared against
                                                                other systems approaches.
 •   The regimes-on-a-landscape approach is
     coherent with other research in complex                •   Example 1: Relationships between dominant and
     adaptive systems.                                          alternative regimes reflect a “limits to success”
                                                                archetype.
 •   Regimes develop as mutually reinforcing sets of
     factors -- biological, psychological, social, and      •   Example 2: The regimes-on-a-landscape metaphor
     artifactual -- shaping and shaped by ecological            can inform the development of opportunities for
     interdependence.                                           boundary work.

 •   Based on this holistic (biological, psychological,     •   Example 3: The regimes-on-a-landscape metaphor
     social, artifactual) understanding of regime               can inform the development of visioning
     conguration across multiple systems, we can               processes.
     examine analogous relationships,
     e.g., types of resistance to transformation.


Howard Silverman                                                                             solvingforpattern.org

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Design for Social Change

  • 1. Design for Social Change Howard Silverman www.solvingforpattern.org ISSS 19JUL12 Thanks to: International Society for the Systems Sciences, American Society for Cybernetics, Greg Hill, Ecotrust, Cascade Systems Society, Todd Gilens+Maria D’Agostino, students in the Collaborative Design MFA at Pacic Northwest College of Art
  • 2. Overview of 12 Propositions • introduce terms • explore regimes-on-a-landscape metaphor • consider applications Goal: Draw upon the regimes-on-a-landscape metaphor to develop frameworks for use in “designing for social change.” Howard Silverman solvingforpattern.org
  • 3. By “design,” I mean to act with intention. (Proposition #1) Herbert Simon: Victor Papanek: “Design ... is concerned with “Design is the conscious effort how things ought to be.” to impose meaningful order.” Simon, H. 1996. The Sciences of the Articial. Papanek,V. 1971. Design for the Real World. Third Edition. MIT Press. p.114. Pantheon Books. p.3. Howard Silverman solvingforpattern.org
  • 4. By “design for,” I mean a reflexive process. (Proposition #2) Etienne Wenger: “Learning cannot be designed, it can only be designed for -- that is, facilitated or frustrated.” Wenger, E. 1998. Communities of Practice: Learning, Meaning, and Identity. Cambridge U Press. pp.229-30. Howard Silverman solvingforpattern.org
  • 5. (For the purposes of this discussion) I understand “meaningful order” in terms of social-ecological systems, represented as state spaces (or stability landscapes) and shaped by basins of attraction (i.e., regimes). (Proposition #3) Brian Walker et al.: The state space of a system is the three-dimensional space of all possible combinations of the variables that constitute the system. Walker, B. et al. 2004. Resilience, Adaptability and Transformability in Social-Ecological Systems. Ecology and Society 9(2):5. Howard Silverman solvingforpattern.org
  • 6. The regimes-on-a-landscape approach is coherent with other research in complex adaptive systems. (Proposition #4) Brian Arthur: Sewall Wright’s theory of shifting balances: “[P]ositive feedback - increasing returns - make for multiple equilibrium points.” Ellerman, D. 2010. Pragmatism versus Economics Ideology Arthur, W. B. Positive Feedbacks in the Economy. in the Post-Socialist Transition. Real-World Economics Scientic American, 262:92-99. Review 52:2-27. Howard Silverman solvingforpattern.org
  • 7. Regimes develop as mutually reinforcing sets of factors -- biological, psychological, social, and artifactual -- shaping and shaped by ecological interdependence. (Proposition #5) Transition Management: “[A regime is] a coherent conguration of technological, institutional, economic, social, cognitive, and physical elements and actors with individual goals, values, and beliefs.” Holtz, G., et al. 2008. Specifying “Regime” — A Silverman, H., et al. 2012. Resilience & Transformation: Framework for Dening and Describing Regimes in A Regional Approach. Ecotrust. Transition Research. Technological Forecasting and Social Change 75:623-643. Howard Silverman solvingforpattern.org
  • 8. Based on this holistic (biological, psychological, social, artifactual) understanding of regime conguration across multiple systems, we can examine analogous relationships, e.g., types of resistance to transformation. (Proposition #6) • senses of identity • power, influence, and interests • senses of anxiety • perverse incentives • cognitive denial • technological and infrastructural lock-in • conrmation bias • Kahneman’s “system 1 thinking” • stranded nancial capital • addiction and pathology • traps (e.g., rigidity, poverty) • path dependence • Senge’s “success to the successful” Howard Silverman solvingforpattern.org
  • 9. The regimes-on-a-landscape metaphor enables systemic differentiation between adaptation and transformation. (Proposition #7) Adaptability: Transformability: “To learn and adjust responses “To create a fundamentally new so as to continue developing system when ecological, within the current regime.” economic, or social structures make the existing system untenable.” “new ways of making a living” Walker, B. et al. 2006. A handful of heuristics and some propositions for understanding resilience in social- ecological systems. Ecology and Society 11(1):13. Folke, C., et al. 2010. Resilience thinking: integrating resilience, adaptability and transformability. Ecology and Society 15(4): 20. Howard Silverman solvingforpattern.org
  • 10. Transformation (“social change”) is indicated by shift a from one regime to another. (Proposition #8) Francis Westley et al.: “Radical innovation originates in niches: small protected spaces in which new practice can develop.” Westley, F., et al. 2011. Tipping Toward Sustainability: Emerging Pathways of Transformation. AMBIO 40:762-780. Howard Silverman solvingforpattern.org
  • 11. The regimes-on-a-landscape metaphor can be usefully combined with and compared against other systems approaches. (Proposition #9) Soft Systems Methodology Program Logic Model Transtheoretical Model Howard Silverman solvingforpattern.org
  • 12. Example 1: Relationships between dominant and alternative regimes reflect a “limits to success” archetype. (Proposition #10) Silverman, H., et al. 2005. Sustainable Food Systems: Working Towards a Fundamental Solution. Ecotrust. Howard Silverman solvingforpattern.org
  • 13. Example 2: The regimes-on-a-landscape metaphor can inform the development of opportunities for boundary work. (Proposition #11) Sensemaking across community boundaries Wenger, E. 1998. Communities of Practice: Learning, Meaning, and Identity. Cambridge U Press. p.105. design: rocketeye.com Howard Silverman solvingforpattern.org
  • 14. Example 3: The regimes-on-a-landscape metaphor can inform the development of visioning processes. (Proposition #12) Visioning that: Versus scenario planning example (Millennium Ecosystem Assessment) • Is developed for social, rather than organizational, contexts; • Prioritizes for the agency of individual and organizational actors; • Focuses on social dilemmas rather than evolutionary uncertainties, per se; • Enables identication of institutional innovations; and • Is spatially explicit. Howard Silverman solvingforpattern.org
  • 15. The regimes-on-a-landscape metaphor can inform the process of “designing for social change.” (Conclusion) • By “design,” I mean to act with intention. • The regimes-on-a-landscape metaphor enables systemic differentiation between adaptation and • By “design for,” I mean a reflexive process. transformation. • (For the purposes of this discussion) I • Transformation (“social change”) is indicated by understand “meaningful order” in terms of shift a from one regime to another. social-ecological systems, represented as state spaces (or stability landscapes) and shaped by • The regimes-on-a-landscape metaphor can be basins of attraction (i.e., regimes). usefully combined with and compared against other systems approaches. • The regimes-on-a-landscape approach is coherent with other research in complex • Example 1: Relationships between dominant and adaptive systems. alternative regimes reflect a “limits to success” archetype. • Regimes develop as mutually reinforcing sets of factors -- biological, psychological, social, and • Example 2: The regimes-on-a-landscape metaphor artifactual -- shaping and shaped by ecological can inform the development of opportunities for interdependence. boundary work. • Based on this holistic (biological, psychological, • Example 3: The regimes-on-a-landscape metaphor social, artifactual) understanding of regime can inform the development of visioning conguration across multiple systems, we can processes. examine analogous relationships, e.g., types of resistance to transformation. Howard Silverman solvingforpattern.org